Daily Equity Prices and Market Overview 01.11.2012

U.S. equities rallied on Thursday with U.S indices soaring the most in seven weeks, as reports on employment and manufacturing came in better-than-expected while consumer confidence rose to a four-year high in October. The jobs report is the last before the Nov. 6 presidential election, and may help sway voters trying to decide between giving President Barack Obama another four years in office or to change course with Republican challenger Mitt Romney.

European equities rallied as investors set aside recent worries and retraced previous session’s losses on positive earnings from European companies and better macro economic data in China and the United States. There was renewed optimism about China, after official and private-sector factory surveys marked rose, showing signs of the economy slowly picking up after a year spent battling against global headwinds.

The DJ30 closed at 13,232.62, gaining 136.16 points (1.04%), SPX500 closed at 1,427.59 gaining 15.43 points (1.09%) and the NASDAQ100 closed at 2,687.52, gaining 39.60 points (1.50%) in today’s trading.

The CAC40 closed at 3,475.40, gaining 46.13 points (1.35%) FTSE100 closed at 5,861.92, gaining 79.22 points (1.37%) and DAX40 closed at 7,335.67, gaining 75.04 points (1.03%).

On the 18′th of October Google Inc (GOOG) shares were down nearly 8%, after having suffered a premature earnings release  and a disappointing financial result for the third quarter – there might still be an upside to the story. This week, new research from Search Engine Marketing firm, WordStream Inc, shows that over approximately the last two quarters, the average cost per click on Google Inc (GOOG) Search has declined by around 16.5%, but at the same time a  growth in the total number of ad clicks increased, which was estimated to be up 21.6% in the same period of time. The upside to Google Inc (GOOG) and investors is that it increases the value of their advertising product . From a long term perspective it may prove to be a more sustainable model for ad revenue growth, than leaning heavily on rising ad cost per clicks.

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