When we launched our company 6 years ago, who would have thought that the day we reached 50 million positions would come so soon!
From the outset, eToro’s mission has been to democratize the investment marketplace by giving ordinary people the tools to conquer international markets.
Our first step in this direction was the simplified eToro trading platform, the basic concept of which is still reflected in our WebTrader platform to this day.
However, it was with the launch of the eToro OpenBook social trading platform and its CopyTrader feature, that we finally realized our potential for empowering traders. The secret? Create the connections, and the trading community will empower itself!
The fact is, that out of those 50 million, 32 million positions have been copied trades, 85% of which were profitable, as opposed to manual trades, only 55% of which were profitable. That is a staggering statistic and we couldn’t be prouder of our copy traders who have evidently done a terrific job of identifying the best social gurus for them to copy.
And all of it was only possible thanks to you, the members of our amazing social investment network who support each other every day to reach your investment goals.
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Here’s how it all breaks down:
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And on that note, here’s to the next 50 million positions! As the eToro network strives towards sustainability, we hope to see even better statistics the next time around.
Were you surprised by some of the above figures? Tell us about it and we’ll do our best to analyze them in one of our upcoming posts.