{"id":712914,"date":"2023-10-23T12:14:55","date_gmt":"2023-10-23T09:14:55","guid":{"rendered":"https:\/\/www.etoro.com\/?page_id=712914"},"modified":"2025-11-03T09:42:21","modified_gmt":"2025-11-03T07:42:21","slug":"building-etf-portfolio","status":"publish","type":"page","link":"https:\/\/www.etoro.com\/en-us\/investing\/building-etf-portfolio\/","title":{"rendered":"How to build a diverse portfolio with ETFs"},"content":{"rendered":"\n<div class=\"wp-block-etoro-card wp-block-etoro-card-size-small wp-block-etoro-card-thumbnail-position-side wp-block-etoro-card-default\"><img decoding=\"async\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/09\/iShares_Small_Spec_Wordmark.png\" alt=\"\" class=\"wp-block-etoro-card-thumbnail\"\/><div class=\"wp-block-etoro-card-body\"><div class=\"wp-block-etoro-card-content\">\n<p class=\"is-style-default\">In collaboration with<br><strong>iShares by BlackRock, a global leader in ETFs<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"is-style-summary\">When building a diversified portfolio with ETFs, investors should consider their investment objectives, risk tolerance, and overall financial goals to select the right ETFs that align with their investment strategy.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator wp-block-separator-color-dark-grey wp-block-separator-spaces-medium wp-block-separator-weight-1\"\/>\n\n\n\n<p>Investing in ETFs (exchange-traded funds) can be an excellent way to diversify your portfolio and potentially achieve long-term investment goals.&nbsp;<\/p>\n\n\n\n<p>These investments often seek to track the performance of a <e-tip data-tooltip=\"An index is a method used to track the value of a group of usually similar assets over time.\">financial index<\/e-tip>, offering an easy way to achieve diversification and potentially reduce the risk of your portfolio.&nbsp;<\/p>\n\n\n\n<p>In this guide, we will discuss some tips on how to build a diversified, ETF-focused portfolio and what to consider before you invest.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wp-block-columns-1 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What is an investing portfolio?<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>A portfolio is <strong>a collection of various <a href=\"https:\/\/www.etoro.com\/investing\/how-to-choose-what-asset-class-to-invest-in\/\">asset classes<\/a>, such as stocks, bonds, commodities, and real estate, <\/strong>ideally designed to help you spread out risk and maximize return.<\/p>\n\n\n\n<p>While you can create a&nbsp; portfolio that\u2019s 100% invested in one asset class, for instance completely in stocks or bonds, <strong>many investors include different types of asset classes in one portfolio<\/strong>. This is known as <strong>diversification.&nbsp;<\/strong><\/p>\n\n\n\n<p><em><mark>Diversification is all about investing in different asset classes, industries, and geographies to help minimize the impact of market crashes or economic downturns.<\/mark><\/em><\/p>\n\n\n\n<p>By investing in a diverse range of assets, you can help<strong> limit your exposure<\/strong> to any one company or sector and<strong> benefit from the potential performance <\/strong>of different stocks and industries.&nbsp;<\/p>\n\n\n\n<p>Diversification helps you to balance out the<strong> <e-tip data-tooltip=\"The idea that the greater the risk, the greater the potential return on an investment.\">risk-return<\/e-tip><\/strong> of your investment portfolio, hopefully giving you a better chance of meeting your financial goals.<\/p>\n\n\n\n<p>For instance, consider stocks and bonds. Stocks have tended to perform better over the long-term than bonds.<sup class=\"inline-annotation\">1<\/sup> But that higher reward comes with greater risk: Stocks have historically lost value about three out of every 10 years.<small>[1]<\/small><\/p>\n\n\n\n<p>Bonds, on the other hand, have historically lost value only one out of every 10 years<sup class=\"inline-annotation\">1<\/sup>.<\/p>\n\n\n\n<p>That means <strong>bonds have generally risen in value when stocks fell in value<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Extrapolate further, and you can see that including both stocks and bonds in your portfolio may allow you to use one as a <strong><e-tip data-tooltip=\"A risk management technique which involves putting on defensive trades to protect your overall returns.\">hedge<\/e-tip><\/strong> against the other.<strong> <\/strong>As a result, diversifying the asset classes within your portfolio can be a good option for those looking to trade in different market environments.<br><\/p>\n\n\n\n<p><mark>As you can see, diversifying the asset classes within your portfolio may be able to help you make money in various kinds of market environments. <\/mark><\/p>\n\n\n\n<p class=\"is-style-disclaimer\"><em><sup class=\"inline-annotation\">1<\/sup>Source: Morningstar, BlackRock. Stocks are represented by the S&amp;P 500 index from 3\/4\/57 to 12\/31\/22 and the IA SBBI US large stock index from 1\/1\/26 and 3\/4\/57. US bonds are represented by the Bloomberg US Agg Bond TR index from 1\/3\/89 to 12\/31\/22 and the IA SBBI US Gov IT index from 1\/1\/26 to 1\/3\/89.<strong>Past performance does not guarantee or indicate future results. Index performance is for illustrative purposes only. You cannot invest directly in an index.<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is asset allocation?<\/h2>\n\n\n\n<p>So how much should you allocate to each type of asset? Well, it depends.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, a relatively younger investor with a long-term goal (like retirement)<strong> <\/strong>may consider allocating more of their portfolio to assets with<strong> higher risk, <\/strong>like stocks, to take advantage of potential <strong>higher long-term returns.&nbsp;<\/strong><\/p>\n\n\n\n<p>On the flip side, an<strong> <\/strong>individual closer to or in retirement may want to allocate more of their money towards<strong> conservative investments <\/strong>like bonds to <strong>reduce the potential of losing a substantial amount of money <\/strong>in any given year.&nbsp;<\/p>\n\n\n\n<p><em><mark>This strategy is called asset allocation, or aiming to balance your investment portfolio based on <e-tip data-tooltip=\"Risk tolerance is the level of uncertainty you\u2019re willing to take on with your investments.\">risk tolerance<\/e-tip>, goals, and <e-tip data-tooltip=\"The amount of time an investor expects to hold a position in an asset.\">time horizon<\/e-tip>. <\/mark><\/em><\/p>\n\n\n\n<p>Asset allocation involves <strong>dividing your portfolio into different asset classes<\/strong>, such as stocks, bonds, and cash, <strong>to achieve a desirable risk and return outcome<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The goal of asset allocation is to <strong>reduce the effects of <e-tip data-tooltip=\"Market volatility is known as price movement fluctuations in the market.\">market volatility<\/e-tip> by spreading the risk across different assets<\/strong>. By diversifying your investments, you can gain exposure to different markets and sectors and avoid putting all your eggs in one basket.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Achieving diversification with ETFs vs. individual asset classes&nbsp;<\/h2>\n\n\n\n<p>To build your portfolio, you could go out and buy a bunch of individual stocks and bonds (or other asset classes) to meet your asset allocation and risk target. However, <strong>this could be costly in terms of time and money<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s break it down:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"wp-block-table-content\"><div class=\"wp-block-table-content-nav wp-block-table-content-nav-left\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-left\"><\/div><\/div><div class=\"wp-block-table-content-nav wp-block-table-content-nav-right\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-right\"><\/div><\/div><div class=\"wp-block-table-content-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Building a portfolio with individual assets&nbsp;<\/strong><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wp-block-columns-2 wp-block-columns-1 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-etoro-pros-cons wp-block-etoro-pros\"><div class=\"wp-block-etoro-pros-cons-title\"><strong>Advantages<\/strong><\/div><div class=\"wp-block-etoro-pros-cons-content\">\n<ul class=\"wp-block-list wp-block-list wp-block-list-circle\">\n<li><strong>Control:<\/strong> You get&nbsp; direct control over what\u2019s included in your portfolio, allowing you to better tailor your portfolio to your specific risk tolerance and goals. For example, if there is a company that does not align with your values, you can avoid including that stock in your portfolio.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-etoro-pros-cons wp-block-etoro-cons\"><div class=\"wp-block-etoro-pros-cons-title\"><strong>Disadvantages<\/strong><\/div><div class=\"wp-block-etoro-pros-cons-content\">\n<ul class=\"wp-block-list wp-block-list wp-block-list-circle\">\n<li><strong>Costly:<\/strong> Purchasing a bunch of individual assets may require a sizable amount of time, in research, and money, in fees.&nbsp;<\/li>\n\n\n\n<li><strong>Not always accessible:<\/strong> It\u2019s not always easy to invest in certain asset classes like individual bonds, real estate, and commodities, making them difficult to include in your portfolio.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"wp-block-table-content\"><div class=\"wp-block-table-content-nav wp-block-table-content-nav-left\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-left\"><\/div><\/div><div class=\"wp-block-table-content-nav wp-block-table-content-nav-right\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-right\"><\/div><\/div><div class=\"wp-block-table-content-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Building a portfolio with ETFs<\/strong><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wp-block-columns-2 wp-block-columns-1 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-etoro-pros-cons wp-block-etoro-pros\"><div class=\"wp-block-etoro-pros-cons-title\"><strong>Advantages<\/strong><\/div><div class=\"wp-block-etoro-pros-cons-content\">\n<ul class=\"wp-block-list wp-block-list wp-block-list-circle\">\n<li><strong>Easy to buy:<\/strong> ETFs can be purchased just like individual stocks and are often commission free.<\/li>\n\n\n\n<li><strong>Accessible:<\/strong> ETFs may offer exposure to asset classes that are difficult to invest in&nbsp; on their own, such as commodities and real estate. ETFs can also provide exposure to specific sectors or themes, such as technology, which can be difficult to achieve with individual stock picking.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-etoro-pros-cons wp-block-etoro-cons\"><div class=\"wp-block-etoro-pros-cons-title\"><strong>Disadvantages<\/strong><\/div><div class=\"wp-block-etoro-pros-cons-content\">\n<ul class=\"wp-block-list wp-block-list wp-block-list-circle\">\n<li><strong>Lack of control:<\/strong> Some ETFs may include&nbsp; assets of entities that you may not want to invest in. For instance, an ETF may include stocks of a company that doesn\u2019t align with your values.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>With ETFs, <strong>&nbsp;you can achieve almost instant diversification, <\/strong>gaining exposure to hundreds, sometimes thousands, of stocks, bonds, and other asset classes, for a relatively low cost.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s<strong> <\/strong>say you want to<strong> <\/strong>invest for retirement, which is 40 years away. Based on your goal, you\u2019ve determined you should&nbsp; invest 80% of your money into stocks and 20% of it into bonds.<\/p>\n\n\n\n<p>An easy way of achieving that asset allocation with ETFs is by investing 80% of your money in a stock ETF and 20% of your money in a bond ETF. In just two purchases, you could build a diversified investment portfolio!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All-in-one asset allocation with ETFs<\/h2>\n\n\n\n<p>Some ETFs<strong>, <\/strong>called <strong>asset allocation ETFs<\/strong>,<strong> <\/strong>provide a pre-built portfolio. Rather than including stocks, bonds, or other assets within them, <strong>these ETFs include other ETFs within them <\/strong>in proportions that may align with the investor\u2019s desired asset allocation.<\/p>\n\n\n\n<p>For example, there are asset allocation ETFs that are 80% allocated towards stock ETFs and 20% allocated towards bond ETFs.<\/p>\n\n\n\n<p><mark>So rather than making two purchases to build your retirement portfolio, asset allocation ETFs may offer you the ability to make one purchase. <\/mark><\/p>\n\n\n\n<p>Jay Jacobs, US Head of Thematics and Active Equity ETFs at BlackRock, explains, \u201cAsset allocation ETFs may help investors to build a diversified portfolio in one click.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-block-quote-scheme-green is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAsset allocation ETFs may help investors to build a diversified portfolio in one click.\u201d<\/p>\n<cite>\u2013 Jay Jacobs, US Head of Thematics and Active Equity ETFs, BlackRock<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>ETFs can<strong> help simplify <\/strong>the process of building a diversified portfolio, which can help <strong>preserve, and perhaps even increase, <\/strong>the value of your investments over time.&nbsp;<\/p>\n\n\n\n<p>Want to practice building a diversified portfolio of ETFs? Check out eToro\u2019s virtual portfolio tool to get started.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\" style=\"background-image:url(https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/09\/iShares_Small_Spec_Wordmark.png)\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p class=\"is-style-heading-4\"><strong>About iShares by BlackRock<\/strong><\/p>\n\n\n\n<p class=\"is-style-disclaimer\">iShares unlocks opportunity across markets to meet the evolving needs of investors. With more than twenty years of experience, a global line-up of 1300+ exchange traded funds (ETFs) and $3.12 trillion in assets under management as of September 30, 2023, iShares continues to drive progress for the financial industry. iShares funds are powered by the expert portfolio and risk management of BlackRock.<\/p>\n<\/div><\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator wp-block-separator-color-dark-grey wp-block-separator-spaces-medium wp-block-separator-weight-1\"\/>\n\n\n\n<p class=\"is-style-disclaimer\">This communication is in collaboration with iShares by BlackRock. BlackRock and iShares are trademarks of BlackRock, Inc. or its affiliates (together \u201cBlackRock\u201d).&nbsp;BlackRock does not sponsor or endorse any content outside the ETF Academy and is not affiliated with eToro or any of its affiliates.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-disclaimer\">This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient\u2019s investment objectives or financial situation. Any references to past or future performance of a financial instrument, index or packaged investment product are not, and should not be taken as, a reliable indicator of future results.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-disclaimer\"><strong>eToro encourages its customers to carefully consider the funds\u2019 investment objectives, risks, and charges and expenses carefully before investing. This and other information can be found in the funds\u2019 prospectuses or, if available, the&nbsp; summary prospectuses which may be obtained by visiting each fund company&#8217;s website or <a href=\"https:\/\/www.sec.gov\/edgar\/search\" target=\"_blank\" rel=\"noreferrer noopener\">www.sec.gov\/edgar\/search<\/a>. For iShares Funds, please&nbsp;visit <a href=\"https:\/\/www.iShares.com\/prospectus\" target=\"_blank\" rel=\"noreferrer noopener\">www.iShares.com\/prospectus<\/a>. Read the prospectuses carefully before&nbsp;investing.&nbsp;<\/strong><br><br><strong>Investing involves risk, including possible loss of principal<\/strong>. Diversification and asset allocation may not protect against market risk or loss of principal. There can be no assurance that an active trading market for shares of an ETF will develop or be maintained. Transactions in shares of ETFs may result in brokerage commissions and may generate tax consequences. All regulated investment companies are obliged to distribute portfolio gains to shareholders.&nbsp;<br><br>Securities trading is offered by eToro USA Securities Inc., member of FINRA and&nbsp; SIPC, a self-directed broker-dealer that does not provide recommendations or investment advice. Visit our <a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disclosure Library<\/a> for additional important disclosures including our Customer Relationship Summary and order routing information and statistics. FINRA Brokercheck \u00a9 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When building a diversified portfolio with ETFs, investors should consider their investment objectives, risk tolerance, and overall financial goals to select the right ETFs that align with their investment strategy. Investing in ETFs (exchange-traded funds) can be an excellent way to diversify your portfolio and potentially achieve long-term investment goals.&nbsp; These investments often seek to&hellip;<\/p>\n","protected":false},"author":96,"featured_media":1138470,"parent":33237,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"sticky_cta_settings":"","footnotes":""},"asset_type":[],"class_list":["post-712914","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Tips to build an ETF portfolio<\/title>\n<meta name=\"description\" content=\"Discover how to build a diversified investing portfolio with ETFs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/712914\" \/>\n<meta property=\"og:locale\" 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