{"id":750305,"date":"2023-12-28T14:31:09","date_gmt":"2023-12-28T12:31:09","guid":{"rendered":"https:\/\/www.etoro.com\/?page_id=750305"},"modified":"2025-10-30T11:18:14","modified_gmt":"2025-10-30T09:18:14","slug":"five-golden-rules-of-investing","status":"publish","type":"page","link":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/","title":{"rendered":"The 10 Golden Rules of Investing"},"content":{"rendered":"\n<p class=\"is-style-summary\">Following key rules to help create an investment plan can help you maximize returns while minimizing your risk. They can also help you to determine your risk tolerance, diversify your portfolio, and set a long-term approach for your investment strategy.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator wp-block-separator-color-dark-grey wp-block-separator-spaces-medium wp-block-separator-weight-1\"\/>\n\n\n\n<p>When you start investing, it can be hard to know if you\u2019re doing it right. But there are some basic rules and guidelines to follow to achieve your financial goals. Consider following these 10 golden rules to <strong>create a foundation as you build your own personal investing plan.&nbsp;<\/strong><a href=\"https:\/\/www.etoro.com\/en-us\/investing\/the-compounding-effect\/\">Compounding interest<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make a plan<\/h2>\n\n\n\n<p>The first rule of investing is to create a solid strategy that <strong>aligns with your <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/financial-independence\/\">financial goals<\/a> and risk tolerance<\/strong>. A common error beginner investors make is not crafting a clear plan before jumping into the market.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip: <\/strong>Take the time to identify what you want to get out of investing. For instance, are you looking to build towards financial independence?<\/p>\n<\/div><\/div>\n\n\n\n<p>Next, consider your <e-tip data-tooltip=\"Risk tolerance is the level of uncertainty you\u2019re willing to take on with your investments.\">risk tolerance<\/e-tip>.<\/p>\n\n\n\n<p>Once you have these factors in mind, research the best allocation and assets to reach your goals and <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/building-etf-portfolio\/\"><strong>diversify<\/strong><\/a><strong> your portfolio<\/strong>.<\/p>\n\n\n\n<p><mark>By setting clear goals and regularly reviewing and adjusting your strategy, you can maintain discipline, make more rational decisions, and react better to any surprises that come your way. Remember, investing is a marathon, not a sprint.&nbsp;<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Invest only what you could lose<\/h2>\n\n\n\n<p>Investing can reap great benefits, but <strong>there is always risk<\/strong> involved whether you\u2019re investing in <a href=\"https:\/\/www.etoro.com\/academy\/stocks\/\">stocks<\/a> or crypto assets. You never know what could happen in the market, so it&#8217;s important to protect your financial well-being and invest only what you feel comfortable losing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-1_-Know-Your-Aims-and-Investments-5.png\" alt=\"\" class=\"wp-image-611735 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-1_-Know-Your-Aims-and-Investments-5.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-1_-Know-Your-Aims-and-Investments-5-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>That means<strong> building a solid savings or emergency fund<\/strong> before putting your money into the stock market \u2014 you should aim to have between three and six months\u2019 worth of savings in a highly <e-tip data-tooltip=\"A measure of the ability to raise cash easily, convert assets to cash and borrow cash.\">liquid<\/e-tip> low-risk savings account or a <a href=\"https:\/\/www.usnews.com\/banking\/high-yield-savings-accounts\" target=\"_blank\" rel=\"noreferrer noopener\">high-yield savings<\/a> account.&nbsp;<\/p>\n\n\n\n<p>You should also<strong> stick to an <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/investment-strategies\/\">investment strategy<\/a><\/strong> and avoid making financial decisions on a whim. That way, you can avoid accumulating credit card debts to cover daily expenses.&nbsp;<\/p>\n\n\n\n<p>Also, you should always <strong>be realistic<\/strong> about your potential yield or returns. By following this rule, you can invest more confidently, knowing that you have set yourself up for success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diversification<\/h2>\n\n\n\n<p>Risk will also be a part of investing, but the <strong>key to minimizing that risk is through <e-tip data-tooltip=\"A form of risk management which allocates capital across assets which have different characteristics.\">diversification<\/e-tip><\/strong>, or avoiding putting all of your investing eggs in one basket.&nbsp;<\/p>\n\n\n\n<p><mark>By spreading your investments across various industries, sectors, and asset classes, you&#8217;re lessening the likelihood of any one particular event having a major impact on your portfolio.<\/mark><\/p>\n\n\n\n<p>If an investor puts a majority of their money into a single company or investment, their entire portfolio may face steep losses if the company performs poorly. Even if the asset has a promising future, external factors such as market conditions and industry trends can impact its performance.<\/p>\n\n\n\n<p>Diversifying can provide a sense of security, <strong>better prepare you for <\/strong><a href=\"https:\/\/www.etoro.com\/en-us\/investing\/etf-investing-amid-volatility\/\"><strong><e-tip data-tooltip=\"Market volatility is known as price movement fluctuations in the market.\">market volatility<\/e-tip><\/strong><\/a>, and help you reach your financial goals. It also allows you to take advantage of different industries and markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make interest work for you&nbsp;<\/h2>\n\n\n\n<p>When you invest in a digital asset or financial instrument, you can potentially earn profits or interest. While taking profits after every investment could be a good approach, <strong>some investors compound their yields by re-investing profits from previous investments into new ones<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In other words, <strong>the first interest can potentially make even bigger ones if compounded. <\/strong>So, if you are looking for your money to grow over time, you can keep recycling your money around various investments and put your interest to work.&nbsp;<\/p>\n\n\n\n<p>A good approach is to <strong>invest <\/strong><a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/etoro-updates\/investing-on-a-schedule-is-easier-than-ever\/\"><strong>regularly and consistently<\/strong><\/a> \u2014 even small amounts could make a big difference over time. However, there are no guarantees that a re-invested profit will successfully yield bigger returns.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip:<\/strong> Compounding interest is a little like a snowball effect, gaining momentum as time goes on. However, there are no guaranteed profits in investing.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Avoid trends and stay the course<\/h2>\n\n\n\n<p>With many crypto projects using social media to gain popularity and attract investors, it\u2019s possible to invest based on the fear of missing out (FOMO) or large promises.<strong> <\/strong>However it is important to consider that <strong>these trends fizzle out just as quickly as they appeared<\/strong>.<\/p>\n\n\n\n<p>When you make such an uninformed investment decision, it is called <e-tip data-tooltip=\"The tendency for investors to follow the actions of others rather than researching and making an independent decision.\">herding<\/e-tip>.&nbsp;<\/p>\n\n\n\n<p>For example, some may invest in a meme <e-tip data-tooltip=\"Stocks, also known as equities or shares, are units that represent the ownership of a fraction of a company.\">stock<\/e-tip><strong> <\/strong>based on its social media hype instead of doing proper research.&nbsp;<\/p>\n\n\n\n<p><strong>Focus on long-term investments<\/strong> that have proven track records, and avoid investing based on rumors, speculation, or your coworker\u2019s Tweets. By sticking to this rule, you&#8217;re more likely to see steady and sustainable growth in your portfolio over time.<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip:<\/strong> Think of investing as a game of patience and strategy.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Buy low, sell high<\/h2>\n\n\n\n<p>The age-old rule &#8220;buy low, sell high&#8221; still holds true \u2014 the goal is to <strong>purchase assets at a lower price and sell them for a higher price<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-2_-Diversify-1.png\" alt=\"\" class=\"wp-image-611756 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-2_-Diversify-1.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/05\/Five-Golden-Rules-of-Investing_Body-Image-2_-Diversify-1-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>While it may seem simple,<strong> implementing this strategy requires discipline, patience, and solid knowledge<\/strong> of market trends. Many investors make emotional decisions and panic when the market fluctuates, causing them to buy high and sell low.&nbsp;<\/p>\n\n\n\n<p>One aspect of this is the idea of <strong>loss aversion<\/strong>, where we feel the pain of losses more powerfully than the pleasure of gains. As a result, we are more likely to avoid taking risks that could lead to losses, even if the potential gains outweigh them.&nbsp;<\/p>\n\n\n\n<p><mark>It\u2019s <strong>often impossible to buy or sell at the perfect price<\/strong>, but doing proper research and aligning your decisions with your goals can help you.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let behavioral finance principles guide your decisions&nbsp;<\/h2>\n\n\n\n<p><mark>Every investor will be affected by their emotions when investing at some point. Around <a href=\"https:\/\/www.magnifymoney.com\/blog\/news\/emotional-investing-survey\/#Investorsremorse\" target=\"_blank\" rel=\"noreferrer noopener\">two-thirds of investors<\/a> regret impulsive or emotionally charged investment decisions.<strong> <\/strong>Making sound financial decisions is critical to achieving long-term wealth and success.<\/mark><\/p>\n\n\n\n<p>Behavioral finance recognizes that <strong>people are prone to <e-tip data-tooltip=\"A cognitive bias is a tendency to reason or act based on systematic errors.\">cognitive biases<\/e-tip> <\/strong>and <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/psychology-of-investing\/\">emotional influences<\/a> that can lead them astray from rational decision-making.<\/p>\n\n\n\n<p>Letting behavioral finance guide your decision-making can help you better <strong>understand the drivers of your investment habits <\/strong>and make better financial choices.&nbsp;<\/p>\n\n\n\n<p>One way to do this is by <strong>understanding how much risk you\u2019re willing to take on<\/strong> with your investments. You can learn your risk tolerance and capacity for risk using features such as eToro\u2019s advanced tools and <a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/etoro-updates\/risk-score-what-it-is-and-how-its-calculated\/\">risk scores<\/a>.<\/p>\n\n\n\n<p>Certain investors are unable to handle the market&#8217;s volatility and the ups and downs associated with more risky transactions. Other investors may need stable, consistent interest income. <strong>Knowing your risk tolerance can help you build a portfolio that reduces the amount of emotion<\/strong> you\u2019ll experience when making investing decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Long term investments<\/h2>\n\n\n\n<p>Investing in the stock market can be a rollercoaster ride with its ups and downs. Many investors navigate this by riding it out and <strong>playing the long game<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Avoid <em><e-tip data-tooltip=\"Market timing requires monitoring market trends in order to attempt to profit from short-term price fluctuations.\">market timing<\/e-tip><\/em>, which adopts a short-term thinking on what should be a long-term view. It\u2019s very difficult to accurately time the market and make a consistent profit.&nbsp;<\/p>\n\n\n\n<p><mark>Holding onto your investments and <strong>weathering the turbulence<\/strong> could increase your chances of significant returns. <\/mark><\/p>\n\n\n\n<p>There are times when stock prices decline and your portfolio value decreases, like in a bear market. But, over a long period, the market may likely rise. <strong>The S&amp;P 500, for example, has an average annual return of 9.82%.<\/strong><\/p>\n\n\n\n<p>Concentrate on a strategy that may provide long-term returns and allow your assets time to mature. <strong>Investing for the short term may not provide you with enough time for your money to grow<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluate your strategy regularly&nbsp;<\/h2>\n\n\n\n<p>Sometimes, a major news or event can turn the market around. Therefore, it\u2019s crucial to adapt to the market as it changes. While it\u2019s important not to react to everything,<strong> it is important to review your portfolio regularly<\/strong> to make sure you\u2019re moving towards your goals.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/06\/Five-Golden-Rules-of-Investing_Body-Image-3_-Never-Stop-Learning-1.png\" alt=\"\" class=\"wp-image-635066 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/06\/Five-Golden-Rules-of-Investing_Body-Image-3_-Never-Stop-Learning-1.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/06\/Five-Golden-Rules-of-Investing_Body-Image-3_-Never-Stop-Learning-1-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>This means taking the time to <strong>evaluate your current portfolio, assess your goals, and make any necessary adjustments<\/strong> to ensure you&#8217;re on track.&nbsp;<\/p>\n\n\n\n<p>Over time, your initial <e-tip data-tooltip=\"Portfolio allocation is how money is divided into different investments, like stocks, bonds, and other investments.\">portfolio allocation<\/e-tip> may become unbalanced, as some assets will gain value and others will lose value as the market goes through ups and downs. If left unchecked, this can lead to a higher risk than you intended.&nbsp;<\/p>\n\n\n\n<p>Rebalancing involves <strong>adjusting your asset allocation back <\/strong>to its original targets to ensure you maintain your desired level of risk exposure. By rebalancing, you&#8217;re ensuring that your portfolio stays on track with your investment goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stay up to date with investing news&nbsp;<\/h2>\n\n\n\n<p>Keeping track of the latest trends, companies, and investment strategies could make a difference in your portfolio&#8217;s performance. That\u2019s because you can<strong> leverage the information and make investment choices accordingly<\/strong>.&nbsp;<\/p>\n\n\n\n<p>For instance, <strong>if tech stocks are the hottest on the market, you can invest in a few and potentially earn short-term gains<\/strong> based on that knowledge. If a company is also going bankrupt, you can quickly sell off its stocks and protect your portfolio from significant losses.&nbsp;<\/p>\n\n\n\n<p>Overall, it&#8217;s essential to<strong> stay informed about any changes that could impact your investments<\/strong>. By reading financial news and staying current with the latest investment trends, you can make more informed decisions and potentially increase your returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Following the<strong> ten golden rules of investing <\/strong>will put you in the best possible position to manage the inevitable ups and downs of the market. They will help you develop a plan that suits your personal situation and show you the benefit of revisiting and adapting your plan in the future.<\/p>\n\n\n\n<p>This should also help you to <strong>evaluate how you will achieve your personal version of financial freedom<\/strong>.<\/p>\n\n\n\n<p>Visit the <a href=\"https:\/\/www.etoro.com\/en-us\/academy\/\">eToro Academy<\/a> to learn more about the techniques you can use to keep your investment decision-making on track.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-default\">FAQs<\/h2>\n\n\n\n<dl class=\"wp-block-etoro-faq\">\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">Which is the most important rule for investing?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>The ten golden rules of <a href=\"https:\/\/www.etoro.com\/en-us\/academy\/courses\/stock-investing-strategies\/\">investing<\/a> aim to keep investors focused on higher-level factors that can make a difference to their investment returns, rather than worrying about potentially inconsequential factors that won\u2019t.&nbsp;<\/p>\n\n\n\n<p>They ideally work in conjunction with each other, but establishing your aims and investments is perhaps the most important rule and should form the foundation of any investment plan.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">When should I rebalance my portfolio?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p><a href=\"https:\/\/www.etoro.com\/en-us\/investing\/how-to-build-a-dividend-portfolio\/\">Portfolio<\/a> rebalancing involves adjusting asset allocations by selling existing positions and buying new ones. It can be done at any time, as long as the relevant markets are open. Rebalancing a portfolio helps to adjust its risk profile and should be done following changes in market conditions.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">How can I measure how much risk is in my portfolio?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>Measuring portfolio <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/risk-management\/\">risk<\/a> can be a highly technical operation involving complicated statistics. Measuring risk involves understanding which investment returns vary over time.&nbsp;<\/p>\n\n\n\n<p>If your profit\/loss reading is moving dramatically, or to an extent that makes you uncomfortable, you should consider rebalancing your portfolio.<\/p>\n<\/dd><\/div>\n<\/dl>\n\n\n\n\t\t<style>\n\t\t\t.rtl .etoro-block-shortcode-disclaimer {\n\t\t\t\ttext-align:right;\n\t\t\t}\n\t\t\t.etoro-block-shortcode-disclaimer {\n\t\t\t\tmargin-bottom:18px;\n\t\t\t\ttext-align:left;\n\t\t\t}\n\t\t\t.etoro-block-shortcode-disclaimer p{\n\t\t\t\tfont-size: 12px;\n\t\t\t\tline-height: 18px;\n\t\t\t}\n\t\t\t@media (min-width: 768px) {\n\t\t\t\t.etoro-block-shortcode-disclaimer {\n\t\t\t\t\tmax-width:1176px;\n\t\t\t\t\ttext-align:center;\n\t\t\t\t}\n\t\t\t\t.etoro-block-shortcode-disclaimer p {\n\t\t\t\t\tfont-size: 14px;\n\t\t\t\t\tline-height: 20px;\n\t\t\t\t}\n\t\t\t}\n\t\t<\/style>\n\t\t<div class='etoro-block-shortcode-disclaimer'><p>This information is for educational purposes only and should not be taken as investment advice, personal recommendation, or an offer of, or solicitation to, buy or sell any financial instruments.<\/p>\n<p>This material has been prepared without regard to any particular investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. <strong>Not all of the financial instruments and services referred to are offered by eToro<\/strong> and any references to past performance of a financial instrument, index, or a packaged investment product are not, and should not be taken as, a reliable indicator of future results.<\/p>\n<p>eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this guide. Make sure you understand the risks involved in trading before committing any capital. Never risk more than you are prepared to lose.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Following key rules to help create an investment plan can help you maximize returns while minimizing your risk. They can also help you to determine your risk tolerance, diversify your portfolio, and set a long-term approach for your investment strategy. When you start investing, it can be hard to know if you\u2019re doing it right.&hellip;<\/p>\n","protected":false},"author":107,"featured_media":1055771,"parent":33237,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"sticky_cta_settings":"","footnotes":""},"asset_type":[6601],"class_list":["post-750305","page","type-page","status-publish","has-post-thumbnail","hentry","asset_type-is-cfd"],"acf":[],"yoast_head":"<title>10 investing rules to follow if you\u2019re just starting out<\/title>\n<meta name=\"description\" content=\"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 investing rules to follow if you\u2019re just starting out\" \/>\n<meta property=\"og:description\" content=\"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T09:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/\",\"name\":\"10 investing rules to follow if you\u2019re just starting out\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png\",\"datePublished\":\"2023-12-28T12:31:09+00:00\",\"dateModified\":\"2025-10-30T09:18:14+00:00\",\"description\":\"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#breadcrumb\"},\"inLanguage\":\"en-us\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-us\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage\",\"url\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png\",\"contentUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.etoro.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investing\",\"item\":\"https:\/\/www.etoro.com\/en-us\/investing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 10 Golden Rules of Investing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/#website\",\"url\":\"https:\/\/www.etoro.com\/en-us\/\",\"name\":\"eToro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.etoro.com\/en-us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-us\"},[]]}<\/script>","yoast_head_json":{"title":"10 investing rules to follow if you\u2019re just starting out","description":"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305","og_locale":"en_US","og_type":"article","og_title":"10 investing rules to follow if you\u2019re just starting out","og_description":"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.","og_url":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305","og_site_name":"eToro","article_publisher":"https:\/\/www.facebook.com\/eToro\/","article_modified_time":"2025-10-30T09:18:14+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@eToro","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/","url":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/","name":"10 investing rules to follow if you\u2019re just starting out","isPartOf":{"@id":"https:\/\/www.etoro.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage"},"image":{"@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png","datePublished":"2023-12-28T12:31:09+00:00","dateModified":"2025-10-30T09:18:14+00:00","description":"Learn how to create an investment strategy based on your goals, diversify your portfolio, and make smart long-term decisions.","breadcrumb":{"@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#breadcrumb"},"inLanguage":"en-us","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/"]}]},{"@type":"ImageObject","inLanguage":"en-us","@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#primaryimage","url":"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png","contentUrl":"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/05\/US-EN-10-Golden-Rules-of-Investing-1200x630-1.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.etoro.com\/en-us\/investing\/five-golden-rules-of-investing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.etoro.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Investing","item":"https:\/\/www.etoro.com\/en-us\/investing\/"},{"@type":"ListItem","position":3,"name":"The 10 Golden Rules of Investing"}]},{"@type":"WebSite","@id":"https:\/\/www.etoro.com\/en-us\/#website","url":"https:\/\/www.etoro.com\/en-us\/","name":"eToro","description":"","publisher":{"@id":"https:\/\/www.etoro.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.etoro.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-us"},[]]}},"_links":{"self":[{"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305"}],"collection":[{"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/comments?post=750305"}],"version-history":[{"count":0,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/750305\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/33237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/media\/1055771"}],"wp:attachment":[{"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/media?parent=750305"}],"wp:term":[{"taxonomy":"asset_type","embeddable":true,"href":"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/asset_type?post=750305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}