{"id":907256,"date":"2024-07-12T17:17:59","date_gmt":"2024-07-12T14:17:59","guid":{"rendered":"https:\/\/www.etoro.com\/?page_id=907256"},"modified":"2025-11-03T15:20:49","modified_gmt":"2025-11-03T13:20:49","slug":"fundamental-analysis","status":"publish","type":"page","link":"https:\/\/www.etoro.com\/en-us\/investing\/fundamental-analysis\/","title":{"rendered":"Fundamental Analysis for Investing"},"content":{"rendered":"\n<p class=\"is-style-summary\">Short-term price moves in the financial markets can sometimes appear random, but using fundamental analysis can help you to develop a strategy that rides out market \u2018noise\u2019 and focuses on making long-term returns.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator wp-block-separator-color-dark-grey wp-block-separator-spaces-medium wp-block-separator-weight-1\"\/>\n\n\n\n<p>Fundamental analysis helps to predict long-term trends in single assets and sectors, as well as in the wider financial market. Whether you are trading <a href=\"https:\/\/www.etoro.com\/discover\/markets\/stocks\">stocks<\/a>, <a href=\"https:\/\/www.etoro.com\/discover\/markets\/indices\">indices<\/a>, <a href=\"https:\/\/www.etoro.com\/discover\/markets\/commodities\">commodities<\/a>, <a href=\"https:\/\/www.etoro.com\/discover\/markets\/currencies\">forex<\/a> or any other financial instrument, it can help you to <strong>identify points at which an asset is <e-tip data-tooltip=\"When the cash value of an asset is worth more than the total outstanding shares.\">undervalued<\/e-tip>, and the price that it could potentially reach in the future<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-1_-What-is-fundamental-analysis_-4.png\" alt=\"\" class=\"wp-image-733748 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-1_-What-is-fundamental-analysis_-4.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-1_-What-is-fundamental-analysis_-4-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is fundamental analysis?<\/h2>\n\n\n\n<p>Fundamental analysis involves studying the factors that <strong>determine an asset\u2019s <e-tip data-tooltip=\"The theoretical price of an asset or of goods when both the buyer and seller have informed knowledge of their value.\">fair market value<\/e-tip><\/strong> and comparing that number to the asset\u2019s current market price.<\/p>\n\n\n\n<p>Fundamental analysis can also incorporate <strong>important macroeconomic factors<\/strong>, such as <e-tip data-tooltip=\"The rate at which prices rise over a given period of time.\">inflation<\/e-tip> and unemployment, that can influence economic activity and asset prices at a structural level.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is fundamental analysis important for investors?<\/h2>\n\n\n\n<p><mark>Fundamental analysis helps an investor to establish whether it is a good time to <strong>buy, hold or sell <\/strong>a position.<\/mark><\/p>\n\n\n\n<p>In terms of stock investing, fundamental analysis allows you to determine the current financial health of a company. It is then possible to use this information to better understand the company\u2019s future prospects. <strong>The principles of fundamental analysis can be applied to all <\/strong><a href=\"https:\/\/www.etoro.com\/en-us\/investing\/how-to-choose-what-asset-class-to-invest-in\/\"><strong>asset classes<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>Fundamental analysis provides tools to help you calculate an asset\u2019s <strong>intrinsic value<\/strong>. These tools can also highlight instances of an asset being mispriced, or reasons for its price to start trending in one direction or another.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-block-quote-scheme-green is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The stock market is filled with individuals who know the price of everything, but the value of nothing.<\/p>\n<cite><a href=\"https:\/\/www.fool.com\/investing\/2021\/10\/08\/3-stock-market-myths-that-cost-investors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phillip Fisher<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Quantitative and qualitative fundamental analysis<\/h2>\n\n\n\n<p>Fundamental analysis can be used to consider a wide range of factors. As a result, some analysts break the approach down into <strong>two sub-categories<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quantitative fundamental analysis<\/h3>\n\n\n\n<p><mark><strong>Stock investors use quantitative fundamental analysis to analyze hard data.<\/strong> This can include financial statements, such as balance sheets, income statements and firms\u2019 <e-tip data-tooltip=\"The amount of cash and cash equivalents, such as securities, that a business generates or spends over a set time period.\">cash flow<\/e-tip> reports. This technique helps you to evaluate trends in a company&#8217;s revenue, profitability and cash flow patterns.<\/mark><\/p>\n\n\n\n<p>Quantitative analysis uses data that is <strong>more exact<\/strong>, but company reports are a lagging indicator \u2014 they detail what has happened, rather than what might happen.<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip: <\/strong>Quarterly earnings reports often include forecasts that predict the company\u2019s future performance.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Qualitative fundamental analysis<\/h3>\n\n\n\n<p>Qualitative fundamental analysis involves <strong>using subjective analysis to decide whether to buy a stock<\/strong>. For example, an investor might notice that a firm is benefitting from increased customer demand or has just announced a new, innovative product that might help it develop market share.<\/p>\n\n\n\n<p>Changes to a company\u2019s prospects that are identified using qualitative fundamental analysis should, in theory, ultimately feed into the company\u2019s statements as changes in revenue. Qualitative analysis helps investors to <strong>spot opportunities early<\/strong>, rather than waiting for these changes to be reported.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fundamental analysis of the stock market<\/h2>\n\n\n\n<p>Fundamental analysis of stocks is made easier because <strong>companies listed on official stock exchanges tend to offer clear and transparent reports on a regular basis<\/strong>.&nbsp;<\/p>\n\n\n\n<p>These reports include accessible summary statements and granular details that can offer clues as to <strong>whether a stock should potentially be bought or sold<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-2_-Why-is-fundamental-analysis-important-for-investors_-2-2.png\" alt=\"\" class=\"wp-image-732931 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-2_-Why-is-fundamental-analysis-important-for-investors_-2-2.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-2_-Why-is-fundamental-analysis-important-for-investors_-2-2-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fundamental analysis of stocks<\/h3>\n\n\n\n<p>Fundamental analysis can be used to gain a <strong>clear understanding of a company\u2019s potential<\/strong>, regardless of whether you are considering investing in a market giant such as <a href=\"https:\/\/www.etoro.com\/markets\/aapl\">Apple<\/a> or a gold mining and exploration company such as <a href=\"https:\/\/www.etoro.com\/markets\/2899.hk\">Zijin Mining Group<\/a>.<\/p>\n\n\n\n<p>The financial statements released by these companies will include key data points such as total revenue, dividend payments, capital investment and the <strong><e-tip data-tooltip=\"A measure of how much debt a company has compared to its assets.\">debt-to-equity ratio (D\/E)<\/e-tip><\/strong>.<\/p>\n\n\n\n<p>Comparing data found on a company\u2019s balance sheet to a stock\u2019s current market price allows you to establish if the stock is under- or overvalued by calculating the <strong><e-tip data-tooltip=\"The share price of a company divided by its earnings (net profit) per share (EPS).\">price-to-earnings ratio (P\/E)<\/e-tip><\/strong> and <strong><e-tip data-tooltip=\"The ratio of the market value of a company\\'s shares (share price) over its book value of equity.\">price-to-book ratio (P\/B)<\/e-tip><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fundamental analysis of indices<\/h3>\n\n\n\n<p>Stock <e-tip data-tooltip=\"An index is a method used to track the value of a group of usually similar assets over time.\">indices<\/e-tip> are made up of a basket of different, individual stocks. Aggregating the data of each company can provide a higher-level insight into the core prospects of the entire <a href=\"https:\/\/www.etoro.com\/discover\/markets\/indices\">index<\/a>.&nbsp;<\/p>\n\n\n\n<p>It is also possible to <strong>compare indices against one another<\/strong>. For example, comparing the P\/E ratio of the <a href=\"https:\/\/www.etoro.com\/markets\/spx500\">S&amp;P 500<\/a> Index against the <a href=\"https:\/\/www.etoro.com\/markets\/uk100\">FTSE 100<\/a> Index could help you to determine whether to invest in US or UK listed stocks.<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip: <\/strong>Good trading platforms will allow you to easily view a company\u2019s key metrics, such as the P\/E ratio.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fundamental analysis in other markets<\/h2>\n\n\n\n<p>Some instruments, such as forex, commodities and <a href=\"https:\/\/www.etoro.com\/discover\/markets\/cryptocurrencies\">crypto<\/a>, do not provide investors with <e-tip data-tooltip=\"A financial statement of the assets, liabilities and shareholder equity at a certain time.\">balance sheets<\/e-tip> and <e-tip data-tooltip=\"A profit and loss account that shows a company\\'s revenues and expenses during a particular period.\">income statements<\/e-tip>. However, other <strong>key data points can be analyzed when making investment decisions<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-3_-Fundamental-analysis-in-other-markets-6.png\" alt=\"\" class=\"wp-image-739978 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-3_-Fundamental-analysis-in-other-markets-6.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Fundamental-Analysis-For-Investing-Body-Image-3_-Fundamental-analysis-in-other-markets-6-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fundamental analysis in forex<\/h3>\n\n\n\n<p>The price of a currency pair is driven by supply and demand, which is, in turn, <strong>driven by a variety of macroeconomic factors<\/strong>. For example, investors might be interested in a currency because it offers a higher rate of return on cash balances, thanks to the country\u2019s higher <e-tip data-tooltip=\"The price a person or business pays to borrow or lend money, usually expressed as a percentage.\">interest rates<\/e-tip>.&nbsp;<\/p>\n\n\n\n<p><strong>International money flows<\/strong> also occur when a country\u2019s economy is growing and attracting foreign investment. Some currencies, such as the <a href=\"https:\/\/www.etoro.com\/markets\/usdchf\">Swiss franc<\/a>, become more attractive during times of heightened <e-tip data-tooltip=\"Political issues or events involving at least two countries.\">geopolitical<\/e-tip> risk because of the security they offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fundamental analysis in commodities<\/h3>\n\n\n\n<p>Commodities are the raw materials that make up the building blocks of global economic activity. Fundamental analysis of commodity markets therefore tends to focus on <strong>macro-level trends<\/strong>.<\/p>\n\n\n\n<p>More specifically, this analysis looks at <strong>economic cycles<\/strong>, which detail how different countries go through natural phases of expansion and contraction.<\/p>\n\n\n\n<p><strong>Price trends in commodity markets can last for extended periods of time. <\/strong>This is because demand can change in an instant, but supply is <e-tip data-tooltip=\"Relating to goods and markets in which the level of supply and demand will not change significantly as prices change.\">inelastic<\/e-tip>. For example, bringing new mines into production or planting and harvesting seasonal crops, such as soybeans, is a time-consuming endeavour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Having a clear strategy is a key part of investing and achieving your financial aims. Fundamental analysis is therefore a useful tool as<strong> it can help you to identify good trading opportunities and provide you with the confidence to hold them until they reach their target price<\/strong>.<\/p>\n\n\n\n<p>Visit the <a href=\"https:\/\/www.etoro.com\/en-us\/academy\/\">eToro Academy<\/a> to learn how to start investing using fundamental analysis.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<dl class=\"wp-block-etoro-faq\">\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">How can I find the right information for fundamental analysis?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>Most of the information relating to <a href=\"https:\/\/www.etoro.com\/investing\/fundamental-analysis\/\">fundamental analysis<\/a> is publicly available. Good brokers will collate and share the data relating to earnings reports, and more detailed analysis can be done by accessing the \u201cInvestor Relations\u201d area of a company\u2019s homepage.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">What are the drawbacks of fundamental analysis?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>A lot of the data used in <a href=\"https:\/\/www.etoro.com\/trading\/technical-fundamental-and-quantitative-analysis\/\">fundamental analysis<\/a> details historical events. Using this data to establish future trends involves a degree of subjectivity, and so it is therefore possible for two analysts using the same data source to draw different conclusions.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">What are the alternatives to fundamental analysis?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>Technical analysis is an alternative to fundamental analysis. Technical analysis uses historical market data to predict future price moves. Alternatively, if you are looking to gain broad exposure to certain asset groups, rather than beat the market, then an <a href=\"https:\/\/www.etoro.com\/discover\/markets\/etf\">ETF<\/a> fund that tracks a sector or index could offer a low-maintenance and cost-effective alternative.<\/p>\n<\/dd><\/div>\n<\/dl>\n\n\n<p>[disclaimer type=&#8221;education&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short-term price moves in the financial markets can sometimes appear random, but using fundamental analysis can help you to develop a strategy that rides out market \u2018noise\u2019 and focuses on making long-term returns. Fundamental analysis helps to predict long-term trends in single assets and sectors, as well as in the wider financial market. Whether you&hellip;<\/p>\n","protected":false},"author":96,"featured_media":1058676,"parent":949,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"sticky_cta_settings":"","footnotes":""},"asset_type":[],"class_list":["post-907256","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Understanding Fundamental Analysis | Investor\u2019s Guide<\/title>\n<meta name=\"description\" content=\"Conducting fundamental analysis of stocks is a key part of investing. Learn how to use fundamental analysis and apply this to your investment decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/pages\/907256\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Fundamental Analysis | Investor\u2019s Guide\" \/>\n<meta property=\"og:description\" content=\"Conducting fundamental analysis of stocks is a key part of investing. 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