{"id":907335,"date":"2024-07-12T17:36:27","date_gmt":"2024-07-12T14:36:27","guid":{"rendered":"https:\/\/www.etoro.com\/?page_id=907335"},"modified":"2025-11-03T15:21:01","modified_gmt":"2025-11-03T13:21:01","slug":"multiples-and-ratios","status":"publish","type":"page","link":"https:\/\/www.etoro.com\/en-us\/trading\/multiples-and-ratios\/","title":{"rendered":"Understanding Multiples and Ratios"},"content":{"rendered":"\n<p class=\"is-style-summary\">Multiples and ratios are formulas that can be used to help you spot investment opportunities and monitor the progress of open positions.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator wp-block-separator-color-dark-grey wp-block-separator-spaces-medium wp-block-separator-weight-1\"\/>\n\n\n\n<p>Trading multiples and ratios can be used to <strong>interpret a range of key information as a single number<\/strong>. These metrics are based on formulas that consider a variety of <a href=\"https:\/\/www.etoro.com\/investing\/fundamental-analysis\/\">fundamental analysis<\/a> and macroeconomic <e-tip data-tooltip=\"A set of tools applied to a trading chart that help make the market clearer.\">indicators<\/e-tip>.&nbsp;<\/p>\n\n\n\n<p>They also incorporate market data, allowing investors to effectively <strong>compare a company&#8217;s underlying prospects to its current <\/strong><a href=\"https:\/\/www.etoro.com\/discover\/markets\/stocks\"><strong>stock<\/strong><\/a><strong> price<\/strong> and establish whether a stock is over or <e-tip data-tooltip=\"When the cash value of an asset is worth more than the total outstanding shares.\">undervalued<\/e-tip>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-1_-What-are-multiples-and-ratios_-4.png\" alt=\"\" class=\"wp-image-745118 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-1_-What-are-multiples-and-ratios_-4.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-1_-What-are-multiples-and-ratios_-4-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are multiples and ratios?<\/h2>\n\n\n\n<p>Multiples and ratios are formulas that <strong>translate essential data points into a single, easily comprehensible number<\/strong>. They are used to assess various aspects of a company&#8217;s financial wellbeing.<\/p>\n\n\n\n<p>Multiples and ratios can utilize a <strong>range of data points<\/strong>, such as <e-tip data-tooltip=\"A profit and loss account that shows a company\\'s revenues and expenses during a particular period.\">income statements<\/e-tip><strong> <\/strong>and the <e-tip data-tooltip=\"The amount of cash and cash equivalents, such as securities, that a business generates or spends over a set time period.\">cash flow<\/e-tip> data available on a company&#8217;s <strong><e-tip data-tooltip=\"A financial statement of the assets, liabilities and shareholder equity at a certain time.\">balance sheet<\/e-tip><\/strong>.&nbsp;<\/p>\n\n\n\n<p>For example, if you were to divide a company\u2019s worth, otherwise known as its market capitalization, by the dividend that it pays investors or its profit margin, you would end up with a trading multiple. This computation would generate a single number that can be <strong>tracked over time and compared against other firms<\/strong>, thus helping you to decide which stock to invest in.<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip:<\/strong> A forward multiple leverages data forecasts to enable investors to project a firm&#8217;s key metrics for the future.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Enterprise value multiples<\/h3>\n\n\n\n<p>Enterprise value (EV) multiples are used to establish a company\u2019s <e-tip data-tooltip=\"The theoretical price of an asset or of goods when both the buyer and seller have informed knowledge of their value.\">fair value<\/e-tip>. Calculating enterprise value, rather than relying solely on <e-tip data-tooltip=\"Market capitalization is derived by multiplying a company\u2019s total number of outstanding shares by its share price.\">market capitalization<\/e-tip>, can allow investors to factor in other important elements of a company\u2019s prospects, which may not be fully reflected in the current share price. These elements <strong>include debt obligations<\/strong>, something that any potential buyer of a stock should be interested to learn about.<\/p>\n\n\n\n<p><mark>Enterprise value multiples are commonly used by firms involved in mergers and acquisitions.<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Equity multiples<\/h3>\n\n\n\n<p>Equity multiples are derived by dividing a company&#8217;s <strong>market capitalization<\/strong> by a particular metric \u2014 for example, its total earnings. In this specific case, the calculation would establish the <strong>price\/earnings (P\/E)<\/strong> ratio, a popular analysis tool among investors.&nbsp;<\/p>\n\n\n\n<p><mark>Equity multiples are frequently used by investors looking to buy shares in a company.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use trading multiples in valuations<\/h2>\n\n\n\n<p>Trading multiples can be used to establish the <strong><e-tip data-tooltip=\"The perceived or calculated value of an asset.\">intrinsic value<\/e-tip><\/strong> of a prospective asset, indicating whether a stock is currently perceived as \u201ccheap\u201d or \u201cexpensive\u201d.&nbsp;<\/p>\n\n\n\n<p>Since company reports follow standard accounting practices, the data sources will be similar between different firms. This enables investors to run <strong>relative valuations<\/strong> \u2014 for example, comparing the P\/E ratio for one stock, such as <a href=\"https:\/\/www.etoro.com\/markets\/tsla\">Tesla<\/a>, against the P\/E ratio of another.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-2_-How-to-use-trading-multiples-in-valuations.png\" alt=\"\" class=\"wp-image-743140 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-2_-How-to-use-trading-multiples-in-valuations.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-2_-How-to-use-trading-multiples-in-valuations-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of trading multiples and ratios<\/h2>\n\n\n\n<p>Studying commonly used metrics can allow investors to gain a <strong>clearer understanding of a company\u2019s business model<\/strong>. This means that investors can engage in <strong>long-term business trajectory<\/strong> rather than only short-term metrics.<\/p>\n\n\n\n<p>Here are some of the most widely used multiples:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"wp-block-table-content\"><div class=\"wp-block-table-content-nav wp-block-table-content-nav-left\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-left\"><\/div><\/div><div class=\"wp-block-table-content-nav wp-block-table-content-nav-right\"><div class=\"wp-block-table-content-nav-arrow wp-block-table-content-nav-arrow-right\"><\/div><\/div><div class=\"wp-block-table-content-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Multiple<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>EV\/EBITDA: enterprise value\/earnings before interest, taxes, depreciation and amortization<\/strong><\/td><td>EV\/EBITDA is a reliable multiple used by investors and analysts to assess a company\u2019s value. It considers the market capitalization of a stock, as well as the amount of debt on the balance sheet.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>EV\/revenue: enterprise value\/earnings<\/strong><\/td><td>This popular multiplier factors in a firm&#8217;s total sales and overall value. It proves particularly useful when a company has a negative EBITDA, especially during its early growth stage.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>P\/E ratio<\/strong><\/td><td>This metric is similar to EV\/revenue, but it uses the asset\u2019s market capitalization (stock price) rather than EV. As an example, the current 10-year P\/E ratio for the S&amp;P 500 index is around 30.&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/peg-ratio-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PEG ratio<\/strong><\/a><\/td><td>The PEG ratio divides the P\/E ratio by the EPS (earnings per share) growth rate. A company in the growth stage will typically have a higher PEG ratio than a company that has reached maturity.&nbsp;<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How can multiples and ratios be applied to a trading strategy?<\/h2>\n\n\n\n<p>Trading multiples and ratios can also be used to <strong>compare the metrics <\/strong>of other stocks within the same <a href=\"https:\/\/www.etoro.com\/discover\/markets\/stocks\">sector<\/a> or a benchmark stock index, such as the <a href=\"https:\/\/www.etoro.com\/markets\/spx500\">S&amp;P 500<\/a>. This encourages you to take your analysis one step further, beyond merely identifying a promising investment opportunity.&nbsp;<\/p>\n\n\n\n<p>By considering alternative options, you can determine whether the potential investment is actually as good as you first thought. It\u2019s also important to understand that trading multiples and ratios <strong>change over time<\/strong>, so use past data to spot market trends.<\/p>\n\n\n\n<div class=\"wp-block-etoro-tip wp-block-etoro-tip-border-yellow\"><span class=\"wp-block-etoro-tip-icon\"><\/span><div class=\"wp-block-etoro-tip-text\">\n<p><strong>Tip:<\/strong> Reputable brokers will provide a range of multipliers and ratios, among other trading tools and indicators.<\/p>\n<\/div><\/div>\n\n\n\n<p><mark>Multiples and ratios offer an immediate take on which stocks might be worth including on your shortlist. By removing firms that do not make the cut early on, you can focus your efforts on <a href=\"http:\/\/www.etoro.com\/en-us\/investing\/investment-strategies\">building a strategy<\/a> that includes those that do, therefore optimizing your investment approach.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limitations of multiples and ratios<\/h2>\n\n\n\n<p>Despite the apparent advantages of trading using multiples and ratios, <strong>it is important to remember that they are not always a perfect solution and should not be solely relied upon<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"400\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-3_-How-can-multiples-and-ratios-be-applied-to-trading-strategy_-5.png\" alt=\"\" class=\"wp-image-747685 wp-image-desktop\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-3_-How-can-multiples-and-ratios-be-applied-to-trading-strategy_-5.png 756w, https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/10\/Body-Image-3_-How-can-multiples-and-ratios-be-applied-to-trading-strategy_-5-300x159.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>Although they can provide a good indication as to the true worth of a company, multiples and ratios are <strong>primarily used by fundamental analysts<\/strong>. Technical analysts, who prefer to use price charts to find trading opportunities, will get less value out of these figures.&nbsp;<\/p>\n\n\n\n<p>External factors can also heavily impact multiples and ratios, so a <strong>comprehensive analysis approach<\/strong> often enables traders to get a better overall picture of a company and its stock value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Multipliers and ratios offer an opportunity to quickly grasp essential metrics relating to a firm\u2019s business operations or stock price. The wide range of options available allows you to <strong>focus your investment approach on the factors that are most important to you<\/strong>.<\/p>\n\n\n\n<p>Visit the <a href=\"https:\/\/www.etoro.com\/en-us\/academy\/\">eToro Academy<\/a> to learn more about trading stocks.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<dl class=\"wp-block-etoro-faq\">\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">Why do some stocks have an extremely high P\/E ratio?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>Growth stocks, representing firms with the potential to expand their market share and revenue streams, often exhibit relatively high P\/E ratios. This is primarily due to investors&#8217; expectations of significantly higher earnings in the future, compared to the present. As investors purchase the firm&#8217;s stock in anticipation of future returns, they drive up the <a href=\"https:\/\/www.etoro.com\/discover\/markets\/stocks\">stock price<\/a>, which, in turn, impacts the P\/E ratio.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">Which is more favorable, a higher or lower equity multiplier?&nbsp;<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>Investors typically look for companies with a low equity multiplier, which indicates that the company is using more equity and less debt to fund the purchase of assets. While companies with higher debt burdens do not necessarily need to be dismissed altogether, they can present <a href=\"https:\/\/www.etoro.com\/en-us\/investing\/risk-management\/\">riskier investment<\/a> prospects.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"wp-block-etoro-faq-item\"><dt class=\"wp-block-etoro-faq-item-question\">Which is the best multiplier or ratio to use?<\/dt><dd class=\"wp-block-etoro-faq-item-answer\">\n<p>All multipliers and ratios are valuable, but the decision regarding which specific multiplier or ratio to use will mostly be determined by your personal investment aims and preferred <a href=\"https:\/\/www.etoro.com\/en-us\/academy\/courses\/stock-investing-strategies\/\">strategy<\/a>.<\/p>\n<\/dd><\/div>\n<\/dl>\n\n\n\n\t\t<style>\n\t\t\t.rtl .etoro-block-shortcode-disclaimer {\n\t\t\t\ttext-align:right;\n\t\t\t}\n\t\t\t.etoro-block-shortcode-disclaimer {\n\t\t\t\tmargin-bottom:18px;\n\t\t\t\ttext-align:left;\n\t\t\t}\n\t\t\t.etoro-block-shortcode-disclaimer p{\n\t\t\t\tfont-size: 12px;\n\t\t\t\tline-height: 18px;\n\t\t\t}\n\t\t\t@media (min-width: 768px) {\n\t\t\t\t.etoro-block-shortcode-disclaimer {\n\t\t\t\t\tmax-width:1176px;\n\t\t\t\t\ttext-align:center;\n\t\t\t\t}\n\t\t\t\t.etoro-block-shortcode-disclaimer p {\n\t\t\t\t\tfont-size: 14px;\n\t\t\t\t\tline-height: 20px;\n\t\t\t\t}\n\t\t\t}\n\t\t<\/style>\n\t\t<div class='etoro-block-shortcode-disclaimer'><p>This information is for educational purposes only and should not be taken as investment advice, personal recommendation, or an offer of, or solicitation to, buy or sell any financial instruments.<\/p>\n<p>This material has been prepared without regard to any particular investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. <strong>Not all of the financial instruments and services referred to are offered by eToro<\/strong> and any references to past performance of a financial instrument, index, or a packaged investment product are not, and should not be taken as, a reliable indicator of future results.<\/p>\n<p>eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this guide. Make sure you understand the risks involved in trading before committing any capital. Never risk more than you are prepared to lose.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multiples and ratios are formulas that can be used to help you spot investment opportunities and monitor the progress of open positions. Trading multiples and ratios can be used to interpret a range of key information as a single number. These metrics are based on formulas that consider a variety of fundamental analysis and macroeconomic&hellip;<\/p>\n","protected":false},"author":96,"featured_media":1055626,"parent":953,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"sticky_cta_settings":"","footnotes":""},"asset_type":[],"class_list":["post-907335","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Understanding Multiples and Ratios | Investor\u2019s Guide<\/title>\n<meta name=\"description\" content=\"Developing an understanding of multiples and ratios allows investors to evaluate a stock\u2019s true value. 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