{"id":1080946,"date":"2025-06-20T11:44:54","date_gmt":"2025-06-20T08:44:54","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1080946"},"modified":"2026-03-20T19:39:07","modified_gmt":"2026-03-20T17:39:07","slug":"deep-dive-amazon-is-cheaper-than-walmart","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/market-insights\/deep-dives\/deep-dive-amazon-is-cheaper-than-walmart\/","title":{"rendered":"Deep Dive: Amazon Is Cheaper Than Walmart?"},"content":{"rendered":"<p>The Daily Breakdown takes a closer look at Amazon, as the stock&#8217;s valuation has come down and amid strong earnings growth.<\/p>\n<p><i><span style=\"font-weight: 400;\">Before we dive in, let\u2019s make sure you\u2019re set to receive The Daily Breakdown each morning. <\/span><\/i><b><i>To keep getting our daily insights<\/i><\/b><i><span style=\"font-weight: 400;\">, all you need to do is <\/span><\/i><a href=\"https:\/\/www.etoro.com\/login\"><i><span style=\"font-weight: 400;\">log in<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to your eToro account.<\/span><\/i><\/p>\n<h2>Friday&#8217;s TDLR<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysts expect strong growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AMZN\u2019s valuation has fallen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But can the stock gain enough momentum?<\/span><\/li>\n<\/ul>\n<h2>Deep Dive<\/h2>\n<p><span style=\"font-weight: 400;\">Many investors think of <a href=\"https:\/\/www.etoro.com\/markets\/amzn\">Amazon<\/a> as an online retailer, but it\u2019s become a behemoth in the cloud computing space \u2014 with its Amazon Web Services unit \u2014 and has formed into a digital advertising juggernaut. Of course, it\u2019s ventured into other businesses too, like online video streaming, audiobooks, music, pharmacy, and Whole Foods, among other things.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years, Amazon was known as a great business, but too expensive of a stock. Has that changed? Let\u2019s dig into the fundamentals and see what\u2019s going on beneath the hood of this $2.3 trillion giant.\u00a0<\/span><\/p>\n<h4><b>Forward Growth<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Looking ahead, analysts expect roughly 9% to 10% annual revenue growth in 2025, 2026, and 2027. For investors who have followed Amazon over the years, that may seem low. But consider that if these estimates come to fruition, the company would generate more than <\/span><i><span style=\"font-weight: 400;\">$830 billion <\/span><\/i><span style=\"font-weight: 400;\">in sales in fiscal 2027.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the earnings front, it\u2019s more impressive. Estimates call for 20.5% growth this year, 17% growth in 2026, and 22.7% growth in 2027.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I must stress that using multi-year estimates is difficult, and should be taken with a grain of salt. No one knows what will happen in October\u2026let alone in October 2027. However, if earnings growth can outpace revenue growth, it bodes well for Amazon\u2019s margins.\u00a0<\/span><\/p>\n<h4><b>Valuation and Risks<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1080971\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt-1024x523.jpg\" alt=\"\" width=\"1024\" height=\"523\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt-1024x523.jpg 1024w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt-300x153.jpg 300w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt-768x392.jpg 768w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt-1536x785.jpg 1536w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/amzn-vs-wmt.jpg 1650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: Bloomberg, eToro<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s history is a case study in business and stock valuation. For years, this stock was expensive, but not many firms had the addressable market that Amazon did \u2014 and it allowed AMZN to grow into its rich valuation over the years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In that time, we\u2019ve seen Amazon\u2019s valuation decline as its earnings have accelerated. In fact, Amazon has a lower <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/the-daily-breakdown\/boot-camp-day-3-key-ratios-to-know\/\"><span style=\"font-weight: 400;\">forward P\/E ratio<\/span><\/a><span style=\"font-weight: 400;\"> than Walmart!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the firm\u2019s valuation has come down, many components aside from earnings have increased. For instance, operating margins and return on assets \u2014 the latter of which measures how effectively a company uses its assets to generate profit \u2014 have more than tripled over the last decade from roughly 3% in 2016 to more than 11% currently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Amazon\u2019s cloud business is a bit more immune to macro-related volatility, Amazon\u2019s main risk is the economy. If the US were to enter a recession and consumer spending took a major hit, Amazon\u2019s revenue and business model would be disrupted. Further \u2014 and like most Magnificent 7 stocks \u2014 Amazon faces potential antitrust and headline risks, as well as ongoing trade-war risks.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Want to receive these insights straight to your inbox?<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"e-cta\" href=\"https:\/\/www.etoro.com\/en-us\/accounts\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up here<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">The Setup \u2014 Amazon<\/span><\/h2>\n<figure id=\"attachment_1080845\" aria-describedby=\"caption-attachment-1080845\" style=\"width: 834px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1080845\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-161401.png\" alt=\"Daily chart of AMZN stock, for The Daily Breakdown\" width=\"834\" height=\"707\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-161401.png 834w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-161401-300x254.png 300w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-161401-768x651.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><figcaption id=\"caption-attachment-1080845\" class=\"wp-caption-text\"><em>Chart as of the close on 6\/13\/2025. Source: eToro ProCharts, courtesy of TradingView.<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For what it\u2019s worth, the <\/span><a href=\"https:\/\/www.etoro.com\/markets\/amzn\/research\"><span style=\"font-weight: 400;\">consensus price target<\/span><\/a><span style=\"font-weight: 400;\"> from analysts is currently near $240.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In July, Amazon struggled to break through the $200 level, then eventually did so in November. It\u2019s been a bumpy ride since then, but now shares are holding above this level and the 200-day moving average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it can continue to do so, bulls may be able to maintain momentum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the one hand, shares are up just 6% from the early July highs. On the other hand, the stock is still <\/span><i><span style=\"font-weight: 400;\">down <\/span><\/i><span style=\"font-weight: 400;\">about 12.5% from its record highs in the $240s. Given its elevated growth rates and strong secular businesses, combined with a declining valuation, some investors may view Amazon stock as attractive under these conditions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For other investors though, they may pass on the stock over certain macro- and company-specific concerns.\u00a0<\/span><\/p>\n<h4><b>Options<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Investors who believe shares will move higher over time may consider participating with calls or call spreads. If speculating on a long-term rise, investors might consider using adequate time until expiration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For investors who would rather speculate on the stock decline or wish to hedge a long position, they could use puts or put spreads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about options, consider visiting the <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/academy\/options\/\"><span style=\"font-weight: 400;\">eToro Academy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><i>Disclaimer:<\/i><\/b><\/p>\n<p><b><i>Please note that due to market volatility, some of the prices may have already been reached and scenarios played out.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Daily Breakdown takes a closer look at Amazon, as the stock&#8217;s valuation has come down and amid strong earnings growth. Before we dive in, let\u2019s make sure you\u2019re set to receive The Daily Breakdown each morning. To keep getting our daily insights, all you need to do is log in to your eToro account.&hellip;<\/p>\n","protected":false},"author":130,"featured_media":1245682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6819],"tags":[],"asset_type":[],"class_list":["post-1080946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deep-dives"],"acf":[],"yoast_head":"<title>The Daily Breakdown: Amazon Is Cheaper Than Walmart?<\/title>\n<meta name=\"description\" content=\"The Daily Breakdown takes a closer look at Amazon, as the stock&#039;s valuation has come down and amid strong earnings growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1080946\" 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