{"id":1098925,"date":"2025-07-18T11:29:18","date_gmt":"2025-07-18T08:29:18","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1098925"},"modified":"2026-03-20T19:38:17","modified_gmt":"2026-03-20T17:38:17","slug":"deep-dive-salesforce-is-on-sale","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/market-insights\/deep-dives\/deep-dive-salesforce-is-on-sale\/","title":{"rendered":"Deep Dive: Salesforce Is On Sale"},"content":{"rendered":"<p>The Daily Breakdown takes a closer look at Salesforce, which has its valuation trading near the lows, while business remains strong.<\/p>\n<h2>The TLDR<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce still has growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The valuation is historically low<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Margins and profits are up<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Deep Dive<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After lagging the broader market and <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/the-daily-breakdown\/can-tech-lead-in-the-second-half-of-2025\/\"><span style=\"font-weight: 400;\">all of its sector peers<\/span><\/a><span style=\"font-weight: 400;\"> from Q3 2024 to Q1 2025, tech enjoyed a massive rebound in Q2 as it climbed more than 20% and hit new record highs. One name within the space that didn\u2019t enjoy the run, though? <a href=\"https:\/\/www.etoro.com\/markets\/crm\">Salesforce<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shares of CRM climbed just 1.6% in the second quarter. While shares are up slightly over the past 12 months (+3.7%), the stock is down more than 20% so far in 2025. That\u2019s despite boasting solid growth expectations and a valuation that\u2019s near a low point.\u00a0<\/span><\/p>\n<h4><b>Digging Into the Business<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Salesforce is a cloud-based software company specializing in customer relationship management (or \u201cCRM\u201d \u2014 making for a fitting ticker). Its main products \u2014 including Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud \u2014 help businesses manage sales, customer service, marketing, and data analytics. Revenue primarily comes from subscription fees, with additional income from consulting and support services. AgentForce, one of its newer tools, has gained quick traction across industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce may not be at its peak growth phase, but it\u2019s still expected to churn out steady results:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company is in its fiscal 2026 year and consensus estimates call for roughly 9% to 10% revenue growth this year, in 2027, and in 2028. On the earnings front, (GAAP) estimates call for growth of ~14% this year, ~16% in 2027, and 21% in 2028.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, we don\u2019t like to look too far out on expectations, but that gives a pretty good idea of the expected growth in the coming quarters and years.<\/span><\/p>\n<h4><b>Valuation<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1098995\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE-1024x726.png\" alt=\"\" width=\"1024\" height=\"726\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE-1024x726.png 1024w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE-300x213.png 300w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE-768x544.png 768w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE-1536x1089.png 1536w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FPE.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When we look at the forward <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/the-daily-breakdown\/boot-camp-day-3-key-ratios-to-know\/\"><span style=\"font-weight: 400;\">price-to-earnings ratio<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 which divides the stock price (P) by expected earnings (E) \u2014 we notice that it tends to trough in the low 20s and, at least over the last few years, peak in the low 30s. Currently at just 22, CRM stock is cheap by this metric based on the past five years.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Want to receive these insights straight to your inbox?<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"e-cta\" href=\"https:\/\/www.etoro.com\/en-us\/accounts\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up here<\/a><\/p>\n<h2><b>Diving Deeper<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As we dig deeper into Salesforce\u2019s business, notice how the company\u2019s operating margins (in orange) stagnated between the 2% to 4% range for several years. Likewise, the company\u2019s free cash flow margin \u2014 which measures how efficiently a company converts its revenue into cash after covering operating expenses and capital expenditures \u2014 hovered near 20% in that same span (from 2016 through 2021).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then both metrics broke higher. As the company\u2019s margins expanded, it allowed profits and free cash flow to rise. It\u2019s one reason that we\u2019ve seen the valuation come down so much as well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1098970\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM-1024x726.png\" alt=\"Salesforce Free Cash Flow Margin, for The Daily Breakdown.\" width=\"1024\" height=\"726\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM-1024x726.png 1024w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM-300x213.png 300w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM-768x544.png 768w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM-1536x1089.png 1536w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/07\/CRM-FCFM.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><b>Risks<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Maturing companies can be hard to evaluate. In CRM\u2019s case, profits and margins are up, the valuation is down, and while growth is still pretty solid, it\u2019s not what it once was. By nature, that\u2019s generally going to result in a lower valuation \u2014 which we\u2019re seeing now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But will the current valuation measures hold? Meaning, will a forward P\/E ratio in the low 20s continue to draw in buyers and support the stock? A lower valuation is one possible risk for CRM. Another is more obvious: too high of growth expectations. If growth is lower than expected, then even if the valuation stays the same, that equates to a lower stock price. Whether that potential growth slowdown would be company-specific or the result of the broader economy doesn\u2019t matter.<\/span><\/p>\n<h4><b>The Bottom Line<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With its $250 billion market cap, Salesforce has proved to be a force within tech. Despite steady growth expectations and a big improvement to its operating and free cash flow margins, the valuation remains low relative to its historical range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does that make it a buy, or will investors opt for other stocks instead?<\/span><\/p>\n<p><b><i>Disclaimer:<\/i><\/b><\/p>\n<p><b><i>Please note that due to market volatility, some of the prices may have already been reached and scenarios played out.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Daily Breakdown takes a closer look at Salesforce, which has its valuation trading near the lows, while business remains strong. The TLDR Salesforce still has growth The valuation is historically low Margins and profits are up Deep Dive After lagging the broader market and all of its sector peers from Q3 2024 to Q1&hellip;<\/p>\n","protected":false},"author":130,"featured_media":1245682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6819],"tags":[],"asset_type":[],"class_list":["post-1098925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deep-dives"],"acf":[],"yoast_head":"<title>The Daily Breakdown: Deep Dive: Salesforce Is On Sale<\/title>\n<meta name=\"description\" content=\"The Daily Breakdown takes a closer look at Salesforce, which has its valuation trading near the lows, while business remains strong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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