{"id":1099276,"date":"2025-07-22T08:45:07","date_gmt":"2025-07-22T05:45:07","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1099276"},"modified":"2025-07-22T17:20:34","modified_gmt":"2025-07-22T14:20:34","slug":"retail-investors-buying-the-dip","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/","title":{"rendered":"Retail investors capitalizing on market volatility with 61% buying the dip"},"content":{"rendered":"<ul>\n<li><b>Two thirds (61%) of investors buy in the face of market downturns<\/b><\/li>\n<li><b>Majority (70%) of investors change their investment strategies when market conditions change<\/b><\/li>\n<li><b>Only 17% say news headlines significantly guide investment decisions<\/b><\/li>\n<li><b>Market volatility spurs more discussions about investment, especially among young investors<\/b><\/li>\n<\/ul>\n<p><b>July 22, 2025<\/b><span style=\"font-weight: 400;\"> &#8211; Retail investors are capitalizing on market volatility and buying the dip according to the latest quarterly Retail Investor Beat from trading and investing platform eToro.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study, which surveyed 1,000 retail investors across the United States, revealed that 61% of retail investors buy the dip during market declines.\u00a0 Of these investors, 6% buy during any decline, 18% when the market falls 5-10%, 24% when it drops 11-20%, and 13% when it plunges over 20%.\u00a0 On the other hand, 28% of the investors surveyed reported not timing the market due to automation or routine investments. Within this cohort, women were significantly more likely to have automated investments, with 39% reporting they do, compared to just 17% of men.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amidst market turbulence, 70% of investors change their investment strategies when volatility increases. This behavior is particularly prominent among younger investors: Gen Z (91%), Millennials (87%), and Gen X (76%).\u00a0 In contrast, this number drops significantly in older generations like Baby Boomers (52%) and the Silent Generation (46%). Key factors driving strategy shifts include a recession or economic downturn (21%), portfolio underperformance (18%), and extreme market valuations (15%).\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro US Investment Analyst, Bret Kenwell, said<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\"> \u201cRetail investors have learned to embrace volatility as an opportunity and are running toward the dips rather than away from them. At the same time, emotions are a real part of the process and as those dips become deeper, that volatility has an impact. With a healthy portion of investors opting to automate their investment purchases, retail investors are showing discipline and awareness as they play the long game.\u201d\u00a0<\/span><\/i><\/p>\n<p><b>The impact of news headlines<\/b><\/p>\n<p><span style=\"font-weight: 400;\">News headlines play a role in shaping investment decisions, with over half (53%) of investors acknowledging their impact.\u00a0 Of this group, only 17% of retail investors stated that news headlines significantly guide their investment decisions, while 36% say the news somewhat affects their choices. 23% claimed that headlines do not significantly sway their strategies, and 13% stated that headlines do not influence their investment decisions at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">News headlines evoke a range of emotions among investors. The most common response (32%) was feeling anxious and worrying about the impact on their investments. A third (29%) said that news makes them feel alert and check their investments more frequently, meanwhile almost the same number (27%) reported feeling neutral and not allowing headlines to affect their investment decisions. Only 16% acknowledged feeling overwhelmed by the sheer volume of information.<\/span><\/p>\n<p><b>Kenwell commented:<\/b><i><span style=\"font-weight: 400;\"> \u201cMarkets and headlines can move at blazing speed, and while retail investors are\u00a0 honest in their assessment of how it impacts them, many have learned how to filter through the noise. Investors have to know their timeframe and how certain developments may impact their investments or financial situation. Yet more than half of retail investors remain alert, calm, or neutral as the headlines whiz by. Not only are they flexing their experience, but also their investing discipline.\u201d<\/span><\/i><\/p>\n<p><b>Volatility sparks conversations on investing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When markets are volatile, retail investors observe changes in the frequency of investment discussions within their social circles. Overall, 36% of respondents noticed an increase in these conversations. A closer look at generational trends reveals that this trend is particularly pronounced among Gen Z and Millennials, with 46% and 51% respectively observing more discussions. In contrast, the percentage drops to 37% and 25% respectively for Gen X and Baby Boomers.<\/span><\/p>\n<p><b>Kenwell added<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\"> &#8220;Periods of market volatility can act as a catalyst for reflection and conversation \u2014 and that conversation has a tendency to extend to friends and family amid more turbulent times. It\u2019s a fresh reminder that the social component of investing continues to play a prominent role among retail investors, and illustrates how conversations around finance and investments have evolved across generations. Community continues to play an ever-increasing role in investors\u2019 approach to capital markets.\u201d\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest Retail Investor Beat was based on a survey of 10,000 retail investors across 12 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 600 respondents: Netherlands, Denmark, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from May 14 &#8211; May 18 and was carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">pr@etoro.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre <\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>Disclaimers:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><\/i><a href=\"https:\/\/www.theocc.com\/getmedia\/a151a9ae-d784-4a15-bdeb-23a029f50b70\/riskstoc.pdf;\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">Characteristics and Risks of Standardized Options <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">insured. Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two thirds (61%) of investors buy in the face of market downturns Majority (70%) of investors change their investment strategies when market conditions change Only 17% say news headlines significantly guide investment decisions Market volatility spurs more discussions about investment, especially among young investors July 22, 2025 &#8211; Retail investors are capitalizing on market volatility&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6449],"tags":[],"asset_type":[],"class_list":["post-1099276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<title>Retail investors capitalizing on market volatility with 61% buying the dip - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1099276\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail investors capitalizing on market volatility with 61% buying the dip - eToro\" \/>\n<meta property=\"og:description\" content=\"Two thirds (61%) of investors buy in the face of market downturns Majority (70%) of investors change their investment strategies when market conditions change Only 17% say news headlines significantly guide investment decisions Market volatility spurs more discussions about investment, especially among young investors July 22, 2025 &#8211; Retail investors are capitalizing on market volatility&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1099276\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T05:45:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T14:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/\"},\"headline\":\"Retail investors capitalizing on market volatility with 61% buying the dip\",\"datePublished\":\"2025-07-22T05:45:07+00:00\",\"dateModified\":\"2025-07-22T14:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/\"},\"wordCount\":1029,\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-us\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-buying-the-dip\/\",\"name\":\"Retail investors capitalizing on market volatility with 61% buying the dip - 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