{"id":1131956,"date":"2025-09-10T16:09:07","date_gmt":"2025-09-10T13:09:07","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1131956"},"modified":"2025-09-10T16:09:07","modified_gmt":"2025-09-10T13:09:07","slug":"retail-investor-confidence-in-us-economy-soars","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investor-confidence-in-us-economy-soars\/","title":{"rendered":"Retail Investor Confidence in US Economy Soars Despite Tariffs &#038; Labor Market Weakness"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight: 400;\">Retail investors reached new levels of confidence in their investments (80%), income &amp; cost of living standards (74%), and the US economy (57%)\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Investors rank the state of the US economy (28%) above inflation (22%) as the biggest threat to their portfolios for the first time in seven quarters\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amazon, Apple &amp; Microsoft are set to see increased investments, driven by younger investors<\/span><\/li>\n<\/ul>\n<p><b>September 10, 2025<\/b><span style=\"font-weight: 400;\"> &#8211; Retail investors are regaining confidence in the US economy, according to the latest quarterly Retail Investor Beat from trading and investing platform eToro.\u00a0 The study, which surveyed 1,000 retail investors across the United States, revealed that this group is particularly confident in their investments (80%), income and cost of living standards (74%) and the US economy (57%) despite ongoing concerns over tariffs and a softening labor market.\u00a0 The largest spike in optimism occurred in those who reported feeling \u201cvery confident\u201d about the US economy, surging from 13% in the previous quarter to 26% in Q3.\u00a0 This jump is driven primarily by Gen Z (35%), Millennials (48%), and Gen X (33%) compared to Boomers and the Silent Generation (8%).<\/span><\/p>\n<p><b>Confidence Levels Over Time<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite confidence levels breaking new records across all categories, over a quarter (28%) of investors now perceive the state of the US economy as the primary threat to their portfolios, surpassing inflation (22%) for the first time in seven quarters.\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro US Investment Analyst, Bret Kenwell, said<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\"> \u201cEarlier in the year, confidence sank as tariffs impacted businesses, consumers and investors. But with a resilient economy and markets at record highs, confidence among retail investors rebounded significantly. With an active approach to markets, retail investors who seized opportunity during the market\u2019s dip are now seeing the payoff, with growing confidence in their portfolios and pursuit of their financial goals. At the same time, they remain vigilant of the macroeconomic backdrop, evaluating ongoing risks that could disrupt the rally.\u201d<\/span><\/i><\/p>\n<p><b>Investment Allocations &amp; the Magnificent 7<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite this year\u2019s market volatility and macro uncertainty, investors are increasingly honing their focus.\u00a0 With 60% of investors currently holding financial services stocks, a majority plan to increase allocations in technology stocks (25%), followed by financials (10%), energy (8%) and real estate (8%).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When asked how they believe the so-called \u2018Magnificent 7\u2019 (Amazon, Apple, Microsoft, Meta, Tesla, Nvidia and Alphabet) will perform as a group in 2025, almost half (46%) of investors believe the group will outperform the broader market this year. 29% of retail investors said they have invested or plan to invest in Amazon, followed by Apple (25%) and Microsoft (24%).\u00a0 These three stocks were the preferred \u2018Magnificent 7\u2019 picks last year, showing investor conviction in them has strengthened over the past year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bullish sentiment towards Amazon is largely driven by younger investors with over half of Millennials (51%) planning to increase investments in the stock, followed closely by Gen Z (41%) and Gen X (34%) investors. Although older generations still favor Amazon, Boomers (10%) and Silent Generation (9%) investors are significantly less likely to increase investments in the stock.<\/span><\/p>\n<p><b>Kenwell commented:<\/b><i><span style=\"font-weight: 400;\"> \u201cAfter a lackluster couple of quarters, tech has finally regained a key leadership role within the rally. Not only are these some of investors\u2019 favorite stocks, but they represent the largest companies in capital markets. As AI remains a dominant theme in markets, retail investors refuse to abandon tech stocks \u2014 and rightfully so. They are constantly looking for opportunities within the Mag 7, even if that means rotating preferences within the group.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest Retail Investor Beat was based on a survey of 10,000 retail investors across 12 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 600 respondents: Netherlands, Denmark, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from August 5 &#8211; August 19 and was carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">pr@etoro.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre <\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>Disclaimers:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. 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This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">insured. Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail investors reached new levels of confidence in their investments (80%), income &amp; cost of living standards (74%), and the US economy (57%)\u00a0 Investors rank the state of the US economy (28%) above inflation (22%) as the biggest threat to their portfolios for the first time in seven quarters\u00a0 Amazon, Apple &amp; Microsoft are set&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6449],"tags":[],"asset_type":[],"class_list":["post-1131956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<title>Retail Investor Confidence in US Economy Soars Despite Tariffs &amp; Labor Market Weakness - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1131956\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Investor Confidence in US Economy Soars Despite Tariffs &amp; Labor Market Weakness - eToro\" \/>\n<meta property=\"og:description\" content=\"Retail investors reached new levels of confidence in their investments (80%), income &amp; cost of living standards (74%), and the US economy (57%)\u00a0 Investors rank the state of the US economy (28%) above inflation (22%) as the biggest threat to their portfolios for the first time in seven quarters\u00a0 Amazon, Apple &amp; Microsoft are set&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1131956\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T13:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investor-confidence-in-us-economy-soars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investor-confidence-in-us-economy-soars\/\"},\"headline\":\"Retail Investor Confidence in US Economy Soars Despite Tariffs &#038; 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