{"id":1201944,"date":"2025-12-22T11:32:01","date_gmt":"2025-12-22T09:32:01","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1201944"},"modified":"2025-12-24T16:37:22","modified_gmt":"2025-12-24T14:37:22","slug":"is-starbucks-trying-to-get-caffeinated","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/the-daily-breakdown\/is-starbucks-trying-to-get-caffeinated\/","title":{"rendered":"Is Starbucks Trying to Get Caffeinated?"},"content":{"rendered":"<p>The Daily Breakdown takes a closer look at Starbucks as the stock tries to clear resistance and regain its 200-day moving average.<\/p>\n<p><i><span style=\"font-weight: 400;\">Before we dive in, let\u2019s make sure you\u2019re set to receive The Daily Breakdown each morning. <\/span><\/i><b><i>To keep getting our daily insights<\/i><\/b><i><span style=\"font-weight: 400;\">, all you need to do is <\/span><\/i><a href=\"https:\/\/www.etoro.com\/login\"><i><span style=\"font-weight: 400;\">log in<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to your eToro account.<\/span><\/i><\/p>\n<h2><b>Weekly Outlook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We made it through last week\u2019s big options expiration, with the <a href=\"https:\/\/www.etoro.com\/markets\/spx500\">S&amp;P 500<\/a> barely positive for the week (+0.1%) but up nicely on Thursday and Friday (+1.7%). The <a href=\"https:\/\/www.etoro.com\/markets\/nsdq100\">Nasdaq 100<\/a> fared slightly better for the week (+0.6%), while <a href=\"https:\/\/www.etoro.com\/markets\/btc\">Bitcoin<\/a> continues to hover in the high-$80Ks and as <a href=\"https:\/\/www.etoro.com\/markets\/gold\">gold<\/a> sits just below its record high of approximately $4,831 from October.\u00a0<\/span><\/p>\n<h4><b>Last Week\u2019s Movers<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Big movers last week included <a href=\"https:\/\/www.etoro.com\/markets\/nke\">Nike<\/a>, <a href=\"https:\/\/www.etoro.com\/markets\/mu\">Micron<\/a>, <a href=\"https:\/\/www.etoro.com\/markets\/orcl\">Oracle<\/a>, <a href=\"https:\/\/www.etoro.com\/markets\/mrna\">Moderna<\/a>, and <a href=\"https:\/\/www.etoro.com\/markets\/amd\">Advanced Micro Devices<\/a>. However, the coming week has the potential to be noticeably quieter. The stock market will be closed on Thursday, Dec. 25, and will close early at 1:00 p.m. ET on Wednesday, Dec. 24. Given the midweek holiday, investors are likely to anticipate subdued, low-volume trading on Friday, Dec. 26.<\/span><\/p>\n<h4><b>Events to Watch<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Friday, Dec. 26 will mark the final weekly options expiration of the year, before expirations roll into the 2026 calendar. That said, there will still be several short-dated (same-day) expirations between then and Dec. 31. Outside of options activity, the calendar is relatively light. Highlights include a GDP report on Tuesday, along with the final consumer confidence reading of the year.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Want to receive these insights straight to your inbox?<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"e-cta\" href=\"https:\/\/www.etoro.com\/en-us\/accounts\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up here<\/a><\/p>\n<h2><b>The Setup \u2014 Starbucks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.etoro.com\/markets\/sbux\">Starbucks<\/a> has struggled to gain traction in 2025, with shares down roughly 3% year to date. In many ways, this has been the recent story for SBUX. The stock fell 3.2% in 2023 and another 5% in 2024 \u2014 not accounting for the dividend, which currently yields about 2.8%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/the-daily-breakdown\/deep-dive-is-starbucks-a-turnaround-candidate\/\"><span style=\"font-weight: 400;\">Deep Dive earlier this year<\/span><\/a><span style=\"font-weight: 400;\">, we also discussed Starbucks\u2019 new CEO, Brian Niccol, who previously orchestrated a tremendous turnaround at Chipotle. Bulls are hoping he can deliver a similar outcome at Starbucks. The key question is whether that turnaround will begin to gain meaningful traction in 2026, as earnings are expected to resume growth.<\/span><\/p>\n<figure id=\"attachment_1201945\" aria-describedby=\"caption-attachment-1201945\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1201945\" src=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/12\/SBUX-1024x842.png\" alt=\"Daily chart of SBUX, for The Daily Breakdown\" width=\"1024\" height=\"842\" srcset=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/12\/SBUX-1024x842.png 1024w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/12\/SBUX-300x247.png 300w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/12\/SBUX-768x632.png 768w, https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/12\/SBUX.png 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1201945\" class=\"wp-caption-text\"><em>Chart as of the close on 12\/19\/2025. Source: eToro ProCharts, courtesy of TradingView.<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Starbucks briefly cleared $90 earlier this week, then faded lower on Friday. Still, it was the stock\u2019s first close above its 200-day moving average since July. Further, SBUX was able to clear the $86 to $87 area, which was support in August, but has been stiff resistance since September. If Starbucks stays above this zone and gains momentum over the 200-day, bulls could see further gains in the weeks ahead. However, a move back below these measures could put further pressure on the stock.\u00a0<\/span><\/p>\n<h4><b>Options<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As of December 19th, the options with the highest open interest for SBUX stock \u2014 meaning the contracts with the largest open positions in the options market \u2014 were the January $90 calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investors who are bullish could consider calls or call spreads as one way to speculate on further upside, while bearish investors could consider puts or put spreads to speculate on a further move to the downside. For options traders, it may be advantageous to have adequate time until the option\u2019s expiration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about options, consider visiting the <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/academy\/options\/\"><span style=\"font-weight: 400;\">eToro Academy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>What Wall Street&#8217;s Watching<\/h2>\n<p><b>ORCL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Shares of Oracle jumped more than 6% on Friday on news that TikTok\u2019s US division will be run by a joint venture, which will include Oracle, Silver Lake and MGX (which is based in Abu Dhabi). The deal is slated to close on Jan. 22. However, the stock has struggled lately. Despite Friday\u2019s rally, shares gained just 1% for the week and remain lower by ~36% over the last three months. <\/span><a href=\"https:\/\/www.etoro.com\/markets\/XXXX\/chart\"><span style=\"font-weight: 400;\">Check out the chart for ORCL<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>NKE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nike tumbled 10.5% on Friday \u2014 hitting its lowest level since May \u2014 after the athletic apparel firm reported disappointing results. While its Q2 earnings and revenue actually beat analysts\u2019 expectations amid strength in its North America business (revenues were up 9%), weakness in Greater China (-17%) and tariff-reduced profits weighed on investor sentiment. CEO Elliott Hill noted, \u201cwe\u2019re in the middle inning of our comeback.\u201d <\/span><a href=\"https:\/\/www.etoro.com\/markets\/nke\/stats\"><span style=\"font-weight: 400;\">Dig into the fundamentals for NKE<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.etoro.com\/markets\/silver\"><b>SILVER<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Silver\u2019s streak keeps going, as it cleared $67 an ounce on Friday while hitting a fresh record high. For the week, silver prices gained another 8.5% as it rallied for a fourth straight week. Within that stretch, it\u2019s up more than 34% \u2014 which has also given a big boost to the <\/span><a href=\"https:\/\/www.etoro.com\/markets\/slv\/stats\"><span style=\"font-weight: 400;\">SLV<\/span><\/a><span style=\"font-weight: 400;\"> ETF, the largest silver ETF by assets. <\/span><\/p>\n<p><b><i>Disclaimer:<\/i><\/b><\/p>\n<p><b><i>Please note that due to market volatility, some of the prices may have already been reached and scenarios played out.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Daily Breakdown takes a closer look at Starbucks as the stock tries to clear resistance and regain its 200-day moving average. Before we dive in, let\u2019s make sure you\u2019re set to receive The Daily Breakdown each morning. To keep getting our daily insights, all you need to do is log in to your eToro&hellip;<\/p>\n","protected":false},"author":130,"featured_media":819735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6894],"tags":[],"asset_type":[],"class_list":["post-1201944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-breakdown"],"acf":[],"yoast_head":"<title>The Daily Breakdown: Is Starbucks Trying to Get Caffeinated?<\/title>\n<meta name=\"description\" content=\"The Daily Breakdown takes a closer look at Starbucks as the stock tries to clear resistance and regain its 200-day moving average.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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