{"id":1228396,"date":"2026-02-12T15:34:57","date_gmt":"2026-02-12T13:34:57","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1228396"},"modified":"2026-02-12T15:34:57","modified_gmt":"2026-02-12T13:34:57","slug":"portfolio-discipline-and-diversification-accelerate","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/etoro-updates\/portfolio-discipline-and-diversification-accelerate\/","title":{"rendered":"Main Street Meets Macro as Portfolio Discipline and Diversification Accelerate"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight: 400;\">Majority of retail investors actively review their investments (73%) and invest regularly every month (81%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gen Z (89%) and Millennials (90%) invest every month, leading\u00a0 among other generations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diversification has increased over the past two years with rising exposure to gold, FX &amp; foreign bonds, highlighting growing macro-awareness\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60% of American retail investors adjust portfolios amid weaker dollar<\/span><\/li>\n<\/ul>\n<p><b>February 12, 2026<\/b><span style=\"font-weight: 400;\"> &#8211; Retail investors are shedding the \u2018dumb money\u2019 label and increasingly demonstrating their maturity with high levels of engagement, disciplined portfolio construction, greater diversification and macro awareness, according to the latest quarterly Retail Investor Beat from trading and investing platform eToro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study, which surveyed 1,000 retail investors across the United States, found that retail investors are highly engaged and proactive, with 73% actively reviewing their investments and 81% investing regularly every month. Younger generations show the highest rates of active engagement, with 89% of Gen Z and 90% of millennials allocating capital into the markets each month, compared to 82% and 74% of Gen X and boomers, respectively.\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro\u2019s US Investment Analyst, Bret Kenwell, said<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\"> &#8220;A wave of retail investors entered the market amid the volatility and fallout from COVID-19. While meme stocks and \u201cYOLO\u201d trades grabbed headlines early on, this cohort has matured. Many are now more focused on thematic investing and diversification, approaching today\u2019s landscape with a more open-minded mindset. And while past bouts of volatility delivered important \u2014 and often painful \u2014 lessons, those experiences are helping retail investors navigate today\u2019s uncertainty.\u201d<\/span><\/i><\/p>\n<p><b>Diversification broadens across asset classes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The latest Retail Investor Beat also shows that retail investors continue to broaden their portfolios across asset classes. For the second consecutive year, the number of investors holding cryptoassets and commodities has increased. However, in the past year the share of retail investors exposed to foreign bonds, equities, and currencies have risen, signaling a growing focus on managing risk and global policy.<\/span><\/p>\n<p><b>Change in % of investors holding various asset classes\u00a0<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Asset Class<\/b><\/td>\n<td><b>Q4 2023 \u2192 Q4 2024<\/b><\/td>\n<td><b>Q4 2024 \u2192 Q4 2025<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cryptoassets<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 24%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Domestic equities<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 2%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Foreign equities<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 24%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 26%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Commodities<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 9%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Domestic bonds<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Foreign bonds<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 29%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 47%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cash assets<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Currencies\/FX<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 22%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 28%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Alternative inv.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2193 24%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2191 <\/span><span style=\"font-weight: 400;\">27%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Commenting on the data, eToro US Investment Analyst Bret Kenwell, said:<\/b><i><span style=\"font-weight: 400;\"> \u201cStocks, commodities, and cryptoassets all enjoyed strong runs over the past year, underscoring the value of diversification. Retail investors seem to have taken that lesson to heart: cash allocations have declined over the past year, while exposure has increased across a wider mix of assets. The result is a portfolio geared toward offense but built with enough diversification to play defense when volatility returns.\u201d<\/span><\/i><\/p>\n<p><b>Retail investors respond to weaker US dollar\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Retail investors are responding to global macroeconomic dynamics. As the US dollar weakens, retail investors are reassessing the role of traditional defensive assets with 60% saying they plan to adjust their portfolios, while gold ownership has increased to 50%, up eight percentage points from Q2 2025.<\/span><\/p>\n<p><b>Kenwell added<\/b><span style=\"font-weight: 400;\">:\u00a0 <\/span><i><span style=\"font-weight: 400;\">\u201cIn 2025, the US dollar index posted one of its largest declines in the past two decades, prompting retail investors to pay closer attention to how currency moves affect asset prices \u2014 and to adjust their positioning accordingly. That shift is showing up in broader macro awareness, and more broadly, currency dynamics and global policy developments are playing a larger role in shaping retail behavior.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Better access to real-time market data, macro insights, and risk management tools has narrowed the information gap between retail and institutional investors. Combine that information parity with the ability to execute quickly, and it helps explain why many retail investors outperformed institutions in 2025.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest <\/span><a href=\"https:\/\/www.etoro.com\/investing\/retail-investor-beat\/\"><span style=\"font-weight: 400;\">Retail Investor Beat<\/span><\/a><span style=\"font-weight: 400;\"> was based on a survey of 11,000 retail investors across 13 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Singapore, Italy and Spain. The following countries had 600 respondents: Netherlands, Denmark, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from October 30, 2025 &#8211; November 13, 2025 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figures and results presented in this survey are based on the responses of participants at the time the survey was conducted. They reflect responders&#8217; opinions, views and perceptions and should not be interpreted as investment advice or a guarantee of future performance. Percentages and results may not be representative of the broader population and are subject to change as market conditions and sentiment evolve.<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">pr@etoro.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"><span style=\"font-weight: 400;\"> knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre <\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>DISCLAIMER<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><\/i><a href=\"https:\/\/www.theocc.com\/getmedia\/a151a9ae-d784-4a15-bdeb-23a029f50b70\/riskstoc.pdf;\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">Characteristics and Risks of Standardized Options <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">insured. Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2026<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Majority of retail investors actively review their investments (73%) and invest regularly every month (81%) Gen Z (89%) and Millennials (90%) invest every month, leading\u00a0 among other generations Diversification has increased over the past two years with rising exposure to gold, FX &amp; foreign bonds, highlighting growing macro-awareness\u00a0 60% of American retail investors adjust portfolios&hellip;<\/p>\n","protected":false},"author":116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1292],"tags":[],"asset_type":[],"class_list":["post-1228396","post","type-post","status-publish","format-standard","hentry","category-etoro-updates"],"acf":[],"yoast_head":"<title>Main Street Meets Macro as Portfolio Discipline and Diversification Accelerate - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1228396\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Main Street Meets Macro as Portfolio Discipline and Diversification Accelerate - eToro\" \/>\n<meta property=\"og:description\" content=\"Majority of retail investors actively review their investments (73%) and invest regularly every month (81%) Gen Z (89%) and Millennials (90%) invest every month, leading\u00a0 among other generations Diversification has increased over the past two years with rising exposure to gold, FX &amp; 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