{"id":1273123,"date":"2026-06-24T15:59:31","date_gmt":"2026-06-24T12:59:31","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1273123"},"modified":"2026-06-24T16:01:44","modified_gmt":"2026-06-24T13:01:44","slug":"us-retail-investors","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/us-retail-investors\/","title":{"rendered":"US Retail Investors Call Tech Most Overvalued Sector, but Still Back AI for the Long-Term\u00a0"},"content":{"rendered":"<ul>\n<li><span data-contrast=\"auto\">Technology viewed as the most overvalued sector in the market today<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Investors see AI as one of the strongest long-term investment opportunities<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Large technology platforms, AI-first firms and chipmakers emerge as the leading AI opportunities<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Retail investors increasingly focus on valuations and fundamentals when deploying capital during market downturns<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">June 24, 2026 <\/span><\/b><span data-contrast=\"auto\">\u2013 U<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">S<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> retail investors remain firmly committed to the long-term investment opportunity presented by artificial intelligence, but the latest Retail Investor Beat from trading and investing platform eToro reveals an increasingly judicious approach to evaluating technology investments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">eToro&#8217;s study of 1,000 US retail investors reported that technology is now viewed as the most overvalued sector in the market (28%), ahead of energy (20%) and real estate (19%). \u00a0Yet despite concerns around technology valuations, investors remain optimistic about the long-term potential of AI. The research also found investors mobilizing dollar-cost averaging, with nearly one-third (29%) saying they no longer attempt to time markets and instead invest routinely or automatically.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">AI Trade Broadens Beyond Big Tech<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While large technology platforms remain the most popular AI investment opportunity overall, the findings suggest U.S. retail investors are broadening their focus. Strong support for AI-first firms and semiconductor companies suggests investors increasingly believe the next phase of AI returns may be generated across a wider ecosystem of companies. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When asked which segment of the AI market is most likely to generate the strongest investment returns over the next five years, investors were split:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">One-third (33%) of respondents believe the largest technology companies integrating AI, including Microsoft, Alphabet and Meta, are poised to generate the strongest returns. Notably, younger investors such as Generation Z and Millennial investors remain particularly bullish on large technology platforms, at 39% and 38% respectively.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Specialized AI-first companies such as OpenAI, Anthropic and xAI were selected by 30% of respondents, tying with semiconductor and chipmaking companies such as Nvidia and Intel. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI software providers and cybersecurity companies benefiting from AI adoption were selected by 26% of respondents as having the strongest potential to drive returns.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Commenting on the findings, Bret Kenwell, eToro\u2019s US Investment Analyst, said: <\/span><\/b><i><span data-contrast=\"auto\">\u201cAs the AI trade unfolds, retail investors are getting more granular with their approach. While the AI narrative can ebb and flow every few months, this is a long-term catalyst brewing within the tech sector and has the potential to produce many winners, and losers, as time goes on. Retail investors are doing their homework and don&#8217;t plan to miss out on Wall Street\u2019s biggest multi-year theme.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Investors Increasingly Focused on Fundamentals<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As retail investors work to cut through the headlines and make smarter investing decisions, they appear increasingly discerning within sectors rather than viewing each as a single trade. For example, investors are split on technology, with 28% saying it is among the most overvalued sectors, while 19% reporting it among the most undervalued. What\u2019s more, lower valuations and strong company fundamentals rank among the top three motivations for investing during market dips, indicating a renewed focus on fundamentals as retail investors search for their next opportunity. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bret Kenwell concluded: <\/span><\/b><i><span data-contrast=\"auto\">\u201cRetail investors continue to show that experience is earned over time. They are not abandoning risk or losing optimism, but they are becoming more thoughtful about how they take that risk, with greater attention to portfolio construction, diversification, valuation, and fundamental analysis.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cThey remain positioned around long-term themes like AI and broader market growth but are not blindly chasing momentum. Instead, they are becoming more selective, more aware of potential risks, and more willing to adjust accordingly. That does not signal bearishness, it signals a more disciplined and selective investor.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"auto\">ENDS<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Notes to editors<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The latest\u00a0<\/span><a href=\"https:\/\/www.etoro.com\/investing\/retail-investor-beat\/\"><span data-contrast=\"none\">Retail Investor Beat<\/span><\/a><span data-contrast=\"none\">\u00a0was based on a survey of 11,000 retail investors across 13 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Singapore,\u00a0Italy\u00a0and Spain. The following countries had 600 respondents: Netherlands, Denmark, Poland, Romania, and the Czech Republic.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The survey was conducted from May 14 \u2013 29, 2026 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be\u00a0eToro\u00a0users.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Media contacts<\/span><\/b><br \/>\n<a href=\"mailto:pr@etoro.com\"><span data-contrast=\"none\">pr@etoro.com<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">About eToro<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span data-contrast=\"none\">eToro<\/span><\/a><span data-contrast=\"none\">\u00a0is the trading and investing platform that empowers you to invest,\u00a0share,\u00a0and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together.\u00a0So,\u00a0we\u2019ve\u00a0created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"><span data-contrast=\"none\">\u00a0knowledge<\/span><\/a><span data-contrast=\"none\">\u00a0and wealth. On\u00a0eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre<\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"><span data-contrast=\"none\">\u00a0here<\/span><\/a><span data-contrast=\"none\">\u00a0for our latest news.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Disclaimers:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Securities trading is offered by\u00a0eToro\u00a0USA Securities Inc., member of\u00a0<\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span data-contrast=\"none\">FINRA<\/span><\/i><\/a><i><span data-contrast=\"none\">\u00a0and\u00a0<\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\" ><i><span data-contrast=\"none\">SIPC<\/span><\/i><\/a><i><span data-contrast=\"none\">, a self-directed\u00a0broker-dealer\u00a0that does not provide recommendations or investment advice. 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