{"id":1276986,"date":"2026-07-07T18:08:57","date_gmt":"2026-07-07T15:08:57","guid":{"rendered":"https:\/\/www.etoro.com\/?p=1276986"},"modified":"2026-07-07T18:08:57","modified_gmt":"2026-07-07T15:08:57","slug":"etoro-launches-new-app-ai-first-smart-and-social","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/","title":{"rendered":"etoro launches new app: AI-first, smart, and social"},"content":{"rendered":"<div class=\"main-container-content \">\n<div class=\"main-scroll-container\">\n<div id=\"main-body-container\" class=\"main-body-container article-body \">\n<p align=\"justify\">NEW YORK, July 07, 2026 &#8211; etoro, the trading and investing platform, today unveiled a new mobile app at its \u2018Intelligence in Motion\u2019 event in London. etoro is moving beyond the app itself, to be wherever investors are. The company shared updates including agentic trading and sub-accounts, a new desktop platform for active traders, a growing app store, and new tools for crypto self-custody.<\/p>\n<p align=\"justify\">Retail investors\u2019 expectations have evolved. They want an investing experience that\u2019s smart, accessible, and tailored to their needs. One that proactively surfaces relevant information when it matters most, instead of leaving them to dig for it. The new app is etoro\u2019s answer. At its center is Tori, etoro\u2019s proactive AI agent, working alongside the collective knowledge of etoro\u2019s community of millions. Together, they give investors human insight, supercharged by AI.<\/p>\n<p align=\"justify\"><em>\u201cOur AI is built on the real decisions and track records of millions of investors. An intelligence that\u2019s hard to replicate,\u201d\u00a0<\/em>said\u00a0<strong>Yoni Assia, Co-founder and CEO of etoro<\/strong><em>. \u201cBy bringing AI and our community together, we\u2019re helping people invest with greater knowledge and confidence. For nearly two decades we\u2019ve worked to give everyone a seat at the table, this is the next step.\u201d<\/em><\/p>\n<p align=\"justify\">At the London showcase, the etoro team revealed:<\/p>\n<p align=\"justify\"><strong>Reimagining investing &amp; wealth management<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>A new A<\/strong><strong>I-first app:\u00a0<\/strong>A completely rebuilt mobile app, designed to feel faster and more personal. It brings clearer portfolio views, richer asset pages, advanced charts, and more ways to tailor the experience to how you invest.<\/li>\n<li><strong>Proactive insights with Tori:\u00a0<\/strong>Tori doesn\u2019t wait to be asked. It surfaces portfolio insights, market signals, and the reasons behind a price move, right when they matter.<\/li>\n<li><strong>Tori, wherever you are:\u00a0<\/strong>Investors can get Tori\u2019s insights via WhatsApp and Apple Watch. So they can check their portfolio and respond to market developments without opening the app at all.<\/li>\n<li><strong>A sub-account for every goal:\u00a0<\/strong>New sub-accounts let investors separate what they\u2019re investing for: a child\u2019s future, a house deposit, a long-term retirement fund, and manage each side by side.<\/li>\n<li><strong>Sharper data, built around you:\u00a0<\/strong>Redesigned asset pages bring professional-grade charts and analytics to every investor, letting them customize exactly what data they see first.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Enhanced trading capabilities<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>etoro edge:\u00a0<\/strong>A new desktop app for active traders, with professional-gradecharting, and analytics built for heavy trading.<\/li>\n<li><strong>Agent-powered portfolios:\u00a0<\/strong>Investors can build or copy AI agents that trade around the clock on their behalf, each running inside their own sub-account. Tori keeps every agent organized in one place and investors stay in control throughout.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>A growing app ecosystem<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>The etoro App Store is growing:\u00a0<\/strong>Investors can browse and add to a growing range of trading and analytics applications, built by partners, developers, quants, and everyday users. etoro\u2019s Builders\u2019 Portal provides structured access to APIs and other development resources.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Future-proofing for an on-chain world<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>Instant self-custody wallets:\u00a0<\/strong>Investors who want direct ownership of their crypto can set up a secure digital wallet in seconds, right from Tori. No separate app, no complicated setup. It gives them direct control of their assets and access to decentralized finance (DeFi), powered by Zengo, the self-custody technology now part of etoro.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>A refreshed brand<\/strong><br \/>\nThe launch comes with a refreshed etoro brand: a new logo, a new look, and a new tagline, \u201cKnow better.\u201d It reflects etoro\u2019s focus on helping people make clearer, better-informed financial decisions.<\/p>\n<p align=\"justify\"><em>&#8220;Agentic trading is accelerating, and our App Store is growing fast. The world of finance never stops changing, and for nearly two decades we&#8217;ve harnessed each shift early, from social investing to crypto, and now AI. And each time, we&#8217;ve put that technology to work levelling the playing field faster for everyday investors,\u201d\u00a0<\/em>concludes\u00a0<strong>Yoni Assia<\/strong>.<\/p>\n<p align=\"justify\"><strong>A London showcase<\/strong><br \/>\nThe announcements were unveiled at \u2018Intelligence in Motion\u2019, a live event in London for clients, Popular Investors, partners, etorians, influencers, and media.<\/p>\n<p align=\"justify\">Guests got a first look at the new app and many of the tools featured in the App Store. A replay of the event livestream will be available via etoro\u2019s social channels:\u00a0<a title=\"X\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=MvAMA9aQDXKc5Sk9lOQsrx6EfYDMUX02subJRR9RdyDH9mx2yzqbnH-nHrSvG3H-\" target=\"_blank\" rel=\"nofollow noopener\">X<\/a>,\u00a0<a title=\"LinkedIn\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=ylfSc26Yj_YqPD4yP7wLrDAk-UJ4YxkyaSff0Nlk28OStQboHxhdDLwOdonvy9S03HlTdliaJ9ffMbhdPqFcqUMxst-7Ku0P9BbAXQWqAysRXOwmg-XBiODa_ufICaad\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn<\/a>,\u00a0<a title=\"YouTube\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=nlyybMwKOUhIfMEGuERg5MPHJbVhBn3kFYL5gj7zI8Aw_thQgSC6WNmN-PXuTiXr2Sb8G8HVxadd4ep5v3s2lFq2-X1le11NVJpmnhjqTwk=\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a>.<\/p>\n<p style=\"text-align: center;\" align=\"left\"><span class=\"TextRun SCXW82257731 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82257731 BCX0\"># # #<\/span><\/span><span class=\"EOP Selected SCXW82257731 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p align=\"left\"><strong>Contacts<\/strong><br \/>\nMedia: pr@etoro.com<br \/>\nInvestors: investors@etoro.com<\/p>\n<p><strong>About etoro<\/strong><br \/>\netoro is a trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So, we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On etoro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre for our latest news.<\/p>\n<p><strong>Disclaimers<\/strong><br \/>\nAvailability of the above-mentioned products and services may vary by jurisdiction and country, for example not all of these products and services are currently available to US users.<\/p>\n<p>Tori does not provide investment advice. Tori is an AI-powered tool designed to offer educational content, data and general market insights. It does not consider personal circumstances and should not be relied upon for investment decisions.<\/p>\n<p>Zengo&#8217;s non-custodial wallet is a separate product from etoro&#8217;s regulated exchange services. Access to Web3 services through the wallet, including decentralized applications, token swaps, and staking, is not a regulated activity and is not offered, managed, or guaranteed by any etoro regulated entity. Users interact directly with third-party protocols and are responsible for their own actions.<\/p>\n<p>etoro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.<\/p>\n<p>etoro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing etoro include:<\/p>\n<ul type=\"disc\">\n<li>The Financial Conduct Authority (FCA) in the UK<\/li>\n<li>The Cyprus Securities and Exchange Commission (CySEC) in Cyprus<\/li>\n<li>The Australian Securities and Investments Commission (ASIC) in Australia<\/li>\n<li>The Financial Services Authority (FSA) in the Seychelles<\/li>\n<li>The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE<\/li>\n<li>The Monetary Authority of Singapore (MAS) in Singapore<\/li>\n<li>etoro USA Securities Inc., registered with Securities and Exchange Commission (SEC) and member of\u00a0<a title=\"FINRA\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=UTjXxjVNLBwlmOcfpjci-i9CE5ifKLzAe49z-kQaRwCPu1weHLtoSd5scIfbBPT-\" target=\"_blank\" rel=\"nofollow noopener\">FINRA<\/a>\u00a0and\u00a0<a title=\"SIPC\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=nc1h4RR0hNa1WOew8xBSwHir-HOcGViGUt40lFXgUVy6_1CcqbqJbpXInMpLeCkE\" target=\"_blank\" rel=\"nofollow noopener\">SIPC<\/a><\/li>\n<li>etoro USA LLC state and FinCEN (31000318247697) registered<\/li>\n<li>etoro NY LLC hold licenses with the State of New York (MTL #104940 and VC #122584)<\/li>\n<\/ul>\n<p>US:<br \/>\nSecurities trading is offered by etoro USA Securities Inc., member of\u00a0<a title=\"FINRA\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZxG4m8dVi1iD9_-O6OHpB2tp8CgbE8059X6TmQaIwAdImWy_NOYtUgXzT9-c8kiAio17CJqUlM5xUIKJD_SsnQ==\" target=\"_blank\" rel=\"nofollow noopener\">FINRA<\/a>\u00a0and\u00a0<a title=\"SIPC\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=yBbWB5LOn-e3TQ7wU0sDuFPqUITFHlGqCunf3_XDYPhZATxMSBYwMoPG07Jcx5CHcg0UQZxIVN2KfbSBxkF9pw==\" target=\"_blank\" rel=\"nofollow noopener\">SIPC<\/a>, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review\u00a0<a title=\"Characteristics and Risks of Standardized Options\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=e_NmDGQIBzYx8yUU3KN_D6EeAEjXixHfMd6wZqw4SwDtKyb01iZLjB35UfMDft7s69XVvYllLPsKMo75EalLer8dt13sP7EWN6COH5RUuOb_veWAHj3aT3iKUHFOyEqjOrvtZdfC6wnDLG6B3dqVlkh25mbVV9gCp7D4hmq2WIGORdDmBWCwOfBflxu_4cceMICPZuys3P-5ZvHGA6dBOw==\" target=\"_blank\" rel=\"nofollow noopener\">Characteristics and Risks of Standardized Options\u00a0<\/a>prior to engaging in options trading. Content, research, tools, and stock symbols on etoro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Crypto trading is offered by etoro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or\u00a0<a title=\"SIPC\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=yBbWB5LOn-e3TQ7wU0sDuAky3I-byF7lnEBOr4W-9Xn2FlM6fliuveOe9x8vd0tQJseczuSLdxga65Xgrm1t1g==\" target=\"_blank\" rel=\"nofollow noopener\">SIPC<\/a>\u00a0insured. Visit our\u00a0<a title=\"Disclosure Library\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=YhedASiA2V4b7MYtWKf949Ecs0lfLhjFZXfXAdNq3BpeMjHuN4vB0O5lUtNDKQMxKU5tNGNOsbACmQgHP3NMwI3dzgzH2nyiC_tsOOYh-cqRUjVl_6lvB-QmRjARZ1IJVjsKOyEvRlxuAlw_wxAeaQ==\" target=\"_blank\" rel=\"nofollow noopener\">Disclosure Library<\/a>\u00a0for additional important disclosures including our\u00a0<a title=\"Customer Relationship Summary\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=51uAXPAcCcz1ELMuKlSVx39Fox_SYSqURNpjb8sma38mQZJwcMcDNOJjpooxjM7A2cW0VW_Qsg2R8rJvybyrauvlzLeQA3dMbgPstJk1tSguYNdN5qekK3jrpL72OUS0euHWWKOEN3NyVGCMw2_1y-rLDsTnpujQCmyLsZBTUNnVWqyOnHURJMlWQ1d1JoN-PoIawZ6xqbyo70PlOH1K0k55deznnaSmXik8BQ0wRujUn8WuccRffY0of8-ez0gL\" target=\"_blank\" rel=\"nofollow noopener\">Customer Relationship Summary<\/a>.\u00a0<a title=\"FINRA Brokercheck\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZxG4m8dVi1iD9_-O6OHpB7XsnidgTL-Xy0u23-4AFQ39bSrgE8G2oSQbgxE1x7IfG4_5xCL0kJoKC2-fHBCGDNf2G1xlDHf3IYxAsvxLHHL6l_czmuVJX9TiM8fsBEv2\" target=\"_blank\" rel=\"nofollow noopener\">FINRA Brokercheck<\/a>\u00a0\u00a9 2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, July 07, 2026 &#8211; etoro, the trading and investing platform, today unveiled a new mobile app at its \u2018Intelligence in Motion\u2019 event in London. etoro is moving beyond the app itself, to be wherever investors are. The company shared updates including agentic trading and sub-accounts, a new desktop platform for active traders, a&hellip;<\/p>\n","protected":false},"author":116,"featured_media":1178536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6449],"tags":[],"asset_type":[],"class_list":["post-1276986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<title>etoro launches new app: AI-first, smart, and social - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1276986\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"etoro launches new app: AI-first, smart, and social - eToro\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, July 07, 2026 &#8211; etoro, the trading and investing platform, today unveiled a new mobile app at its \u2018Intelligence in Motion\u2019 event in London. etoro is moving beyond the app itself, to be wherever investors are. The company shared updates including agentic trading and sub-accounts, a new desktop platform for active traders, a&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/1276986\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T15:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/11\/Press-release-NEW-featured-1200x630-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/\"},\"headline\":\"etoro launches new app: AI-first, smart, and social\",\"datePublished\":\"2026-07-07T15:08:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/\"},\"wordCount\":1232,\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2025\/11\/Press-release-NEW-featured-1200x630-1.png\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-us\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/etoro-launches-new-app-ai-first-smart-and-social\/\",\"name\":\"etoro launches new app: AI-first, smart, and social - 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