{"id":575214,"date":"2023-03-29T16:28:12","date_gmt":"2023-03-29T13:28:12","guid":{"rendered":"https:\/\/www.etoro.com\/?p=575214"},"modified":"2025-11-21T13:19:03","modified_gmt":"2025-11-21T11:19:03","slug":"turbulent-markets-arent-spooking-american-retail-investors-says-etoro","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/","title":{"rendered":"Turbulent Markets Aren\u2019t Spooking American Retail Investors, Says eToro"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">70% of U.S. retail investors remain confident regarding investments, despite ongoing market volatility<\/span><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">88% of investors have invested the same amount or more over the past three months<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Retail investor confidence has rebounded to highest level since Q4 2021<\/span><\/li>\n<li><span style=\"font-weight: 400;\">37% of retail investors believe that crypto is a transformative asset class<\/span><\/li>\n<li><span style=\"font-weight: 400;\">21% of investors cited potential U.S. recession as the biggest external risk to their portfolios in the next 12 months<\/span><\/li>\n<\/ul>\n<p><b>Wednesday March 29, 2023<\/b> <b>\u2013 <\/b><span style=\"font-weight: 400;\">Retail investor confidence has rebounded to the highest level since Q4 2021, with 70% of US investors feeling confident in their investments. This is up from 66% a year ago, according to the latest Retail Investor Beat from social trading and investing network eToro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings &#8211; taken from the quarterly survey of 10,000 retail investors across 13 countries, including the United States &#8211; indicate that after more than a year of highly turbulent markets, retail investors have better diversified their investments. Investors are largely holding steady in their investment plans, remaining open to new technology and taking a more global approach, looking for opportunities in different markets and asset classes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vast majority of U.S. retail investors (88%) have invested the same amount or more over the past three months, with 89% planning to invest the same or more in the next three months. This indicates many investors are thinking long-term and not letting recent market movements shakeup their overall investment strategy. Furthermore, almost half (45%) of U.S. retail investors say they do nothing when markets rally. While many are staying the course, it\u2019s hard for investors to not feel the impact of inflation and a looming potential recession. 21% of investors cited potential U.S. recession as the biggest external risk to their portfolios in the coming year.<\/span><\/p>\n<p><b>Commenting on the latest report, Callie Cox, U.S. Investment Analyst at eToro, said<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\">\u201dRetail investors still feel confident in their portfolios, which shows just how resilient consumers have been in the face of persistent inflation and negative headlines. Individual investors are sophisticated, focused, and more educated than ever.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As investors look for more opportunities, they\u2019re also looking outside of the U.S. The amount of U.S. retail investors holding domestic equities has fallen from 60% in Q1 2022 to 42% in Q1 2023, a 30%, or 18 percentage point, drop. Currently, 77% of respondents have exposure to the<\/span> <span style=\"font-weight: 400;\">U.S. in their portfolio, but only 52% of them think the U.S. market presents the best investment opportunity over the next 12 months, showing many see U.S. markets as a long-term strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cash and stocks top the charts as the most-held assets for U.S. investors, at 51% and 42%, respectively. More than half (57%) of aging millennials (those between the ages of 35-44) are invested in cash, primarily to have funds on hand for when market conditions look better. Despite recent headlines around cryptoassets, it appears attitudes towards crypto have been largely unchanged. More than one in three (37%) of respondents believe that crypto is a transformative asset class. However, there is still a gap when it comes to men investing in crypto vs. women investing in crypto. Almost half (42%) of women say they<\/span><span style=\"font-weight: 400;\"> don\u2019t invest in it because they don\u2019t know enough about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Investors are clearly still nervous about US markets, so they\u2019re looking elsewhere for opportunity. However, this could be more of a strategic shift than an ominous sign of what\u2019s to come. Inflation adds pressure to make your money work for you, and investors realize that<\/span><\/i><span style=\"font-weight: 400;\">\u201d, <\/span><b>adds Cox.<\/b><\/p>\n<p><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The Q1 2023 Retail Investor Beat was based on a survey of 10,000 retail investors across 13 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 500 respondents: Netherlands,\u00a0 Denmark, Norway, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from 20th February \u2013 9th March 2023 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complete data on change in retail investors holding different asset classes between Q1 2022 and Q1 2023<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><a href=\"mailto:finnetoro@finnpartners.com\"><span style=\"font-weight: 400;\">finnetoro@finnpartners.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>About eToro<\/b><b><br \/>\n<\/b><a href=\"https:\/\/www.etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is a social investment network that empowers people to grow their knowledge and wealth as part of a global community of investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 30 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.\u00a0<\/span><\/p>\n<p><b>US Disclaimer:\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. 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This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">insured. Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>70% of U.S. retail investors remain confident regarding investments, despite ongoing market volatility 88% of investors have invested the same amount or more over the past three months Retail investor confidence has rebounded to highest level since Q4 2021 37% of retail investors believe that crypto is a transformative asset class 21% of investors cited&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6449],"tags":[],"asset_type":[],"class_list":["post-575214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<title>Turbulent Markets Aren\u2019t Spooking American Retail Investors, Says eToro - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/575214\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turbulent Markets Aren\u2019t Spooking American Retail Investors, Says eToro - eToro\" \/>\n<meta property=\"og:description\" content=\"70% of U.S. retail investors remain confident regarding investments, despite ongoing market volatility 88% of investors have invested the same amount or more over the past three months Retail investor confidence has rebounded to highest level since Q4 2021 37% of retail investors believe that crypto is a transformative asset class 21% of investors cited&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/575214\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T13:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T11:19:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/\"},\"headline\":\"Turbulent Markets Aren\u2019t Spooking American Retail Investors, Says eToro\",\"datePublished\":\"2023-03-29T13:28:12+00:00\",\"dateModified\":\"2025-11-21T11:19:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/\"},\"wordCount\":952,\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-us\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/turbulent-markets-arent-spooking-american-retail-investors-says-etoro\/\",\"name\":\"Turbulent Markets Aren\u2019t Spooking American Retail Investors, Says eToro - 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