{"id":797506,"date":"2023-12-15T09:00:10","date_gmt":"2023-12-15T07:00:10","guid":{"rendered":"https:\/\/www.etoro.com\/?p=797506"},"modified":"2025-11-21T13:16:31","modified_gmt":"2025-11-21T11:16:31","slug":"folo-outweighs-fomo-as-retail-investors-rethink-risk","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/etoro-updates\/folo-outweighs-fomo-as-retail-investors-rethink-risk\/","title":{"rendered":"FOLO Outweighs FOMO as Retail Investors Rethink Risk"},"content":{"rendered":"<ul>\n<li><i><span style=\"font-weight: 400;\">New data finds that investors\u2019 fear of losing out (FOLO) when investing outweighs their fear of missing out (FOMO)\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">However, very few investors think they should reduce their risk taking. In fact, 84% of retail investors believe that they have the right amount of risk or should take on more in their investing strategies<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">62% feel more positive about investing in the markets now than when they started<\/span><\/i><\/li>\n<\/ul>\n<p><b>December 15, 2023<\/b><span style=\"font-weight: 400;\"> &#8211; U.S. retail investors are more scared about the prospect of losing money than possibly missing out on the next big opportunity according to new research from trading and investing platform eToro. eToro\u2019s Rethinking Risk research reveals that 61% of U.S. retail investors say that their investment approach is influenced by the fear of losing money by taking excessive risk, compared with 31% who are guided by fear of missing out on the next big thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their actions, however, tell a different story as large numbers of retail investors still report investing in riskier assets, including 70% who hold single stocks and 41% who hold cryptoassets in their portfolios.\u00a0\u00a0<\/span><\/p>\n<p><b>Commenting on the findings, eToro U.S. CEO Lule Demmissie said,<\/b><span style=\"font-weight: 400;\"> \u201c<\/span><i><span style=\"font-weight: 400;\">The current narrative around investment risk is a binary framework of high or low risk tolerance. However, our latest research paints a more nuanced picture of cognitive conflict among investors when making decisions and evaluating assets for their portfolios.\u201d\u00a0<\/span><\/i><\/p>\n<p><b>Younger Investors Are Building Skill With Risk\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The cognitive dissonance between fear of losing money from taking on risk while investing in riskier assets is especially evident in those ages 18-34, with 67% holding individual stocks and 57% holding cryptoassets.\u00a0 At the same time, the three biggest perceived obstacles in achieving their goals in this age group are: fear of losing money (27%), lacking sufficient knowledge (20%) and not taking enough risks (18%).\u00a0\u00a0<\/span><\/p>\n<p><b>Lule Demmissie added<\/b><span style=\"font-weight: 400;\">, \u201c<\/span><i><span style=\"font-weight: 400;\">It\u2019s encouraging that investors are rethinking risk. It is on us as an industry to help coach them on the importance of practice and resilience, rather than repeating the \u2018buyer beware\u2019 siren calls of 2008. We cannot let another generation lose out on years of market participation due to fear. Risk is the reality of investing for everyone. You have to build both skill and comfort in taking risks before it can benefit you. The only way for investors to get better at risk-taking is to give them the platform and knowledge to do it in increments that best suit their situation and investing objectives.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><b>Long Term Retail Investors Are Building Comfort With Risk\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">84% of investors feel they take just the right amount of risk or could take on more risk when constructing their portfolios. Less than 7% believed they should reduce risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail investors are willing to invest in assets often viewed as riskier &#8211; such as individual stocks, options and crypto &#8211; because they are taking a long-term approach to investing (41%), they are learning to diversify their portfolio (38%), they are learning to be better risk takers (38%), and they have learnt from family and friends sharing previous experience (29%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 62% feel more positive about investing in the markets now than when they started. By contrast, 23% feel less positive about investing versus when they started their investing journey.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe are seeing in real time how retail investors are applying learnings from previous bear markets and weathering the storm with their long-term investing goals in mind. Retail investors are showing how they have learned from the 2008 bear market and fiscal policy by beginning to rethink their approach to risk in their investments. Through portfolio diversification, finding avenues for practice, and taking calculated risks in pursuit of long-term gains, retail investors continue to display their increasing levels of sophistication and their ability to adapt to today\u2019s markets.<\/span><\/i><span style=\"font-weight: 400;\">\u201d said <\/span><b>Lule Demmissie.<\/b><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The findings are based on a survey of 1,000 retail investors in the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted on December 1, 2023 and carried out by research company Appinio. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media contacts<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:finnetoro@finnpartners.com\"><span style=\"font-weight: 400;\">finnetoro@finnpartners.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 32 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media center<\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>US DISCLAIMER<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><\/i><a href=\"https:\/\/www.theocc.com\/getmedia\/a151a9ae-d784-4a15-bdeb-23a029f50b70\/riskstoc.pdf;\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">Characteristics and Risks of Standardized Options <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">SIPC<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">insured. Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data finds that investors\u2019 fear of losing out (FOLO) when investing outweighs their fear of missing out (FOMO)\u00a0 However, very few investors think they should reduce their risk taking. In fact, 84% of retail investors believe that they have the right amount of risk or should take on more in their investing strategies 62%&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1292,1235,6449],"tags":[],"asset_type":[],"class_list":["post-797506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etoro-updates","category-latest-news","category-press-release"],"acf":[],"yoast_head":"<title>FOLO Outweighs FOMO as Retail Investors Rethink Risk - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/797506\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOLO Outweighs FOMO as Retail Investors Rethink Risk - eToro\" \/>\n<meta property=\"og:description\" content=\"New data finds that investors\u2019 fear of losing out (FOLO) when investing outweighs their fear of missing out (FOMO)\u00a0 However, very few investors think they should reduce their risk taking. 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