{"id":829075,"date":"2024-01-10T09:00:32","date_gmt":"2024-01-10T07:00:32","guid":{"rendered":"https:\/\/www.etoro.com\/?p=829075"},"modified":"2025-11-21T13:16:24","modified_gmt":"2025-11-21T11:16:24","slug":"younger-investors-dash-for-cash-retail-investors-34-under-twice-as-likely-than-parents-generation-to-have-upped-cash-allocations","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/younger-investors-dash-for-cash-retail-investors-34-under-twice-as-likely-than-parents-generation-to-have-upped-cash-allocations\/","title":{"rendered":"Younger investors dash for cash: retail investors 34 &#038; under twice as likely than parents\u2019 generation to have upped cash allocations"},"content":{"rendered":"<ul>\n<li><b>Investors of all ages are upping cash holdings, with younger investors leading the pack\u00a0<\/b><\/li>\n<li><b>60% of investors aged 18 -34 and under increased cash allocation in the last six months vs. just 25% of investors aged 55+<\/b><\/li>\n<li><b>Inflation (24%) and state of the US economy (22%) are top perceived risks to portfolios<\/b><\/li>\n<\/ul>\n<p><b>Wednesday, January 10, 2024<\/b><span style=\"font-weight: 400;\">: Younger investors are nearly twice as likely as their parents\u2019 generation to have increased their allocation to cash assets such as savings accounts in the last six months, according to data from the latest Retail Investor Beat from trading and investment platform eToro.\u00a0 The data found that 60% of investors aged 18-34 increased their cash holdings compared to 25% of investors aged 55+.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the younger generation leads the pack, increased cash holdings is a new common thread across all ages.\u00a0 Overall cash was the top asset class where investors were most likely to increase their holdings (17%), followed by domestic equities (15%) and domestic bonds (9%).\u00a0 The younger generation is opportunistic with 45% building up cash to earn interest while simultaneously preparing for an uncertain future, with 48% of these investors saving cash for their emergency fund. Older investors (55+) aren\u2019t feeling the crunch of increased cost of living as much with just 25% using cash for higher household costs and 28% boosting their emergency funds.\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro US Investment Analyst Callie Cox, said: <\/b><i><span style=\"font-weight: 400;\">\u201cYounger investors see cash more as an opportunity to earn a decent rate than a place to hide. This is good news for the stock market, especially with Fed rate cuts in view. If rates do fall, we could see that cash find its way back into riskier investments.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Younger investors are paying attention to market risks even as they report high levels of confidence in their investments: 18-34 year old investors cited inflation as the biggest perceived risk factor to their portfolios (24%), followed by increased\/rising taxes (20%), highlighting the pressures that are leading them to hold more cash. Older investors (55+) are significantly less worried about rising taxes, just 5% naming increased tax burdens as their portfolios\u2019 biggest threat. However, inflation remains top-of-mind for investors of all ages, with investors citing inflation as the biggest threat to their portfolios (24%) followed by the US economy (22%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confidence levels reached a high for 2023 in Q4, with 75% of investors reporting feeling confident in their investments. Retail investors were also confident in their job security (76%) and their income and living standards (68%), the highest both numbers were for the year. For the second quarter in a row, investors ages 18-34 were more confident than older investors (35-55+) across the board, likely due to their long-term outlook allowing them more of a cushion for their investments to grow.\u00a0<\/span><\/p>\n<p><b>Cox adds:<\/b> <i><span style=\"font-weight: 400;\">\u201cYounger investors are unusually confident in their financial situations and the world around them, which makes their rush to cash even more puzzling. Decades-high rates are clearly alluring for newer investors, and today\u2019s array of financial tools allows them to take advantage quickly. People are clearly over-indexing on opportunity, which makes us think this buildup of cash won\u2019t be around for long.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Despite the current popularity of cash assets, they aren\u2019t planning on pulling back on investing. 9 in 10 investors plan to increase their portfolio contribution amount or leave the current amount unchanged in the next 3 months, indicating sustained confidence in the global market despite a tumultuous 2023.<\/span><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest Retail Investor Beat was based on a survey of 10,000 retail investors across 13 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 500 respondents: Netherlands,\u00a0 Denmark, Norway, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from November 27th\u00a0 \u2013 December 8th 2023 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">finnetoro@finnpartners.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 35 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media center<\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>US Disclaimer:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">FINRA<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">SIPC<\/span><\/a><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><a href=\"https:\/\/www.theocc.com\/getmedia\/a151a9ae-d784-4a15-bdeb-23a029f50b70\/riskstoc.pdf;\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">Characteristics and Risks of Standardized Options <\/span><\/a><span style=\"font-weight: 400;\">\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">SIPC<\/span><\/a> <span style=\"font-weight: 400;\">insured. Visit our <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/a><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/a><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investors of all ages are upping cash holdings, with younger investors leading the pack\u00a0 60% of investors aged 18 -34 and under increased cash allocation in the last six months vs. just 25% of investors aged 55+ Inflation (24%) and state of the US economy (22%) are top perceived risks to portfolios Wednesday, January 10,&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1235,6449],"tags":[],"asset_type":[],"class_list":["post-829075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-press-release"],"acf":[],"yoast_head":"<title>Younger investors dash for cash: retail investors 34 &amp; under twice as likely than parents\u2019 generation to have upped cash allocations - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/829075\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Younger investors dash for cash: retail investors 34 &amp; under twice as likely than parents\u2019 generation to have upped cash allocations - eToro\" \/>\n<meta property=\"og:description\" content=\"Investors of all ages are upping cash holdings, with younger investors leading the pack\u00a0 60% of investors aged 18 -34 and under increased cash allocation in the last six months vs. just 25% of investors aged 55+ Inflation (24%) and state of the US economy (22%) are top perceived risks to portfolios Wednesday, January 10,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/829075\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T07:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T11:16:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/younger-investors-dash-for-cash-retail-investors-34-under-twice-as-likely-than-parents-generation-to-have-upped-cash-allocations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/younger-investors-dash-for-cash-retail-investors-34-under-twice-as-likely-than-parents-generation-to-have-upped-cash-allocations\/\"},\"headline\":\"Younger investors dash for cash: retail investors 34 &#038; 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