{"id":832617,"date":"2024-01-18T09:00:00","date_gmt":"2024-01-18T07:00:00","guid":{"rendered":"https:\/\/www.etoro.com\/?p=832617"},"modified":"2025-11-21T13:16:07","modified_gmt":"2025-11-21T11:16:07","slug":"nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/","title":{"rendered":"Nearly one-third of US investors hold AI stocks as female investors flip the script on sector interest"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight: 400;\">57% of US retail investors either hold AI-related stocks today or plan to in the future<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Over half of US female investors (55%) are open to using AI in portfolio management<\/span><\/li>\n<li><span style=\"font-weight: 400;\">65% of younger investors (18-34 years old) have exposure to AI stocks \u2013 the highest among all age groups surveyed\u00a0<\/span><\/li>\n<\/ul>\n<p><b>January 18, 2024<\/b><span style=\"font-weight: 400;\">: Female investors have outpaced male investors in their pursuit of incorporating AI into their investment portfolios, according to data from the latest Retail Investor Beat (RIB) from trading and investment platform eToro. The survey data reveals that 38% of female investors are currently invested in AI-related stocks, compared to 22% of male investors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This pattern does not only apply to the stocks that female investors are holding, but also to the comfort in using AI tools such as ChatGPT to pick or alter investments in their portfolio. 55% of female investors surveyed in Q4 2023 currently use or are open to using AI to help manage their portfolio, surging from 33% in Q3 2023. This is a stark contrast to male investor AI habits, as willingness to use AI in portfolio management decreased from 60% in Q3 2023 to 41% in Q4 2023.\u00a0\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro US Investment Analyst Callie Cox, said: <\/b><i><span style=\"font-weight: 400;\">\u201cFollowing a year of AI innovation and growth, female investors are taking advantage of the opportunities AI offers for diversifying and managing their portfolios. Investors are quickly becoming more comfortable with AI, which has the potential to drive forward a new phase for the sector.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Nearly one-third (32%) of retail investors hold AI-related stocks, and a quarter (25%) of investors plan to in the future. As digital natives with a knack for new-age technology \u2013 and an eye for fresh investment opportunities \u2013\u00a0 younger investors (18-34 years old) have the biggest appetite for the AI sector, with 65% currently having exposure to AI-related stocks. This is compared to 58% for 35-44 year olds, 37% for 45-54 year olds and 9% for investors aged over 55.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While investors in the 35-44 year old age range fall slightly short of younger investors when it comes to AI stock exposure, they do exhibit the largest appetite for using ChatGPT-style tools to help pick investments. 82% of investors in this group are currently using or open to using AI for portfolio management, demonstrating a willingness to embrace AI like their younger counterparts and making a demographic to watch as the AI sector grows. On the flip side, investors 55+ showed the most aversion to AI tools, with 66% saying they would not use AI technology in their portfolio.\u00a0<\/span><\/p>\n<p><b>Cox adds: <\/b><i><span style=\"font-weight: 400;\">\u201cIt doesn\u2019t surprise me that younger investors have the highest exposure to AI-related stocks.\u00a0 Yet now, we\u2019re also seeing older investors expressing openness to using AI in their portfolio management tactics. As AI becomes more mainstream, options for using the technology in day-to-day financial management will become more appealing for investors and offer new avenues for the sector to expand.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Investors were also asked which sectors they are most likely to prioritize in the coming months. The tech sector led the way, with 14% of investors indicating they are most likely to increase their investments in this industry. This was followed by financial services (11%) and real estate, healthcare and energy (all 9%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While US investors as a whole have their eyes on the tech and financial sectors, one age group in particular is placing a higher emphasis on the financial industry. As they hit their investing stride, younger investors (18-34 years old) are the most likely to increase investments in the financial services industry (24%) than any other age group, thus demonstrating a higher level of opportunism than older investors following a tumultuous 2023 for the sector. This was compared to 16% for 35-44 year olds, 9% for 45-54 year olds and 6% for investors over 55, signaling that these age groups may be a bit jaded following times of economic hardships that occurred before younger investors entered the market.\u00a0\u00a0<\/span><\/p>\n<p><b>Cox continues: <\/b><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Tech has long been the sector to watch for retail investor activity, but it\u2019s very telling that younger investors are attracted to the financial services sector following the banking industry\u2019s rough 2023. These investors are willing to take on more risk, and they see a sector that\u2019s been unfairly hammered by high interest rates. Younger investors are becoming more sophisticated, and they\u2019re learning to look for value in markets. \u201d<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest Retail Investor Beat was based on a survey of 10,000 retail investors across 13 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 500 respondents: Netherlands,\u00a0 Denmark, Norway, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from November 27th\u00a0 \u2013 December 8th 2023 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">finnetoro@finnpartners.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 35 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media center<\/span><a href=\"https:\/\/www.etoro.com\/about\/media-center\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for our latest news.<\/span><\/p>\n<p><b>US Disclaimer:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Securities trading is offered by eToro USA Securities Inc., member of <\/span><a href=\"https:\/\/www.finra.org\/#\/\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">FINRA<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">SIPC<\/span><\/a><span style=\"font-weight: 400;\">, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><a href=\"https:\/\/www.theocc.com\/getmedia\/a151a9ae-d784-4a15-bdeb-23a029f50b70\/riskstoc.pdf;\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">Characteristics and Risks of Standardized Options <\/span><\/a><span style=\"font-weight: 400;\">\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><a href=\"https:\/\/www.sipc.org\/\" rel=\"nofollow noopener noreferrer\"  rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">SIPC<\/span><\/a> <span style=\"font-weight: 400;\">insured. Visit our <\/span><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/a><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/a><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>57% of US retail investors either hold AI-related stocks today or plan to in the future Over half of US female investors (55%) are open to using AI in portfolio management 65% of younger investors (18-34 years old) have exposure to AI stocks \u2013 the highest among all age groups surveyed\u00a0 January 18, 2024: Female&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1235,6449],"tags":[],"asset_type":[],"class_list":["post-832617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-press-release"],"acf":[],"yoast_head":"<title>Nearly one-third of US investors hold AI stocks as female investors flip the script on sector interest - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/832617\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly one-third of US investors hold AI stocks as female investors flip the script on sector interest - eToro\" \/>\n<meta property=\"og:description\" content=\"57% of US retail investors either hold AI-related stocks today or plan to in the future Over half of US female investors (55%) are open to using AI in portfolio management 65% of younger investors (18-34 years old) have exposure to AI stocks \u2013 the highest among all age groups surveyed\u00a0 January 18, 2024: Female&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/832617\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T11:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/\"},\"headline\":\"Nearly one-third of US investors hold AI stocks as female investors flip the script on sector interest\",\"datePublished\":\"2024-01-18T07:00:00+00:00\",\"dateModified\":\"2025-11-21T11:16:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/\"},\"wordCount\":1098,\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\",\"articleSection\":[\"Latest News\",\"Press Release\"],\"inLanguage\":\"en-us\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/nearly-one-third-of-us-investors-hold-ai-stocks-as-female-investors-flip-the-script-on-sector-interest\/\",\"name\":\"Nearly one-third of US investors hold AI stocks as female investors flip the script on sector interest - 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