{"id":845558,"date":"2024-02-07T09:00:03","date_gmt":"2024-02-07T07:00:03","guid":{"rendered":"https:\/\/www.etoro.com\/?p=845558"},"modified":"2025-11-21T13:15:59","modified_gmt":"2025-11-21T11:15:59","slug":"is-your-financial-compatibility-written-in-the-stars-etoro-platform-data-reveals-investor-habits-by-zodiac-sign-just-in-time-for-valentines-day","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/etoro-updates\/is-your-financial-compatibility-written-in-the-stars-etoro-platform-data-reveals-investor-habits-by-zodiac-sign-just-in-time-for-valentines-day\/","title":{"rendered":"Is your financial compatibility written in the stars?\u00a0 eToro platform data reveals investor habits by zodiac sign just in time for Valentine\u2019s Day."},"content":{"rendered":"

February 7, 2024 – <\/b>Should you be checking your horoscope while you check your portfolio this Valentine\u2019s Day? Maybe, according to data from trading and investing platform eToro. A review of retail investor habits assessing risk, average asset holding time and portfolio diversification revealed trends unique to each star sign.\u00a0<\/span><\/p>\n

eToro found that Scorpios are the most cautious retail investors, while ambitious Capricorns embrace risk while investing in hopes of bigger portfolio rewards.\u00a0 Although opposites in risk appetite, these signs indicate a high level of romantic compatibility and are known to enhance one another’s positive attributes in relationships.\u00a0 The data also found traditionally loyal Virgos and sentimental Cancers are less diversified as they\u2019re likely to commit to fewer and invest in more traditional assets.\u00a0\u00a0<\/span><\/p>\n

Commenting on the data, eToro US Analyst Bret Kenwell said: <\/b>\u201cWhen analyzing investor behavior in today\u2019s market, it\u2019s crucial to consider external factors influencing how investors make decisions and how that might play out in their interpersonal relationships. No matter your stance on astrology, this glimpse into investor behavior is a reminder to include financial goals, risk appetite, and personal experiences when examining behavioral impacts on the markets and macro-economic factors.\u201d<\/span><\/i><\/p>\n

Although maintaining the second-lowest low risk score, Libras lean into portfolio diversification, implying the indecisive yet fair-minded investors prefer to play it safe in the markets. Fellow air sign Gemini, known for curiosity and impatience, take the opposite approach to risk, ranking third vs. Libra\u2019s eleventh. In terms of duration, the inherent fire of Aries endures with the longest asset hold time. On the other end, infamously tenacious Capricorns hold assets for the shortest time.\u00a0<\/span><\/p>\n

Kenwell adds: <\/b>\u201cWhether a risk-taking Capricorn or a memestock enthusiast Cancer, investors should look for opportunities to diversify their portfolios in a way that matches their goals and financial interests – and ensure their financial approach and risk tolerance is well-aligned with their partner\u2019s approach. Portfolio success isn\u2019t written in the stars \u2013 it takes practice!\u201d\u00a0<\/span><\/i><\/p>\n

To identify the zodiac signs\u2019 unique investing behaviors, eToro segmented its global users by star sign before ranking them across various metrics (table 1) including: risk score, level of diversification (number of different assets in their portfolio) and \u2018hold time\u2019 (length of time before an asset is sold).\u00a0\u00a0<\/span><\/p>\n

Table 1 shows how zodiac signs rank on eToro across various investing metrics<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/b><\/td>\neToro risk Score<\/b><\/p>\n

(high to low)<\/b><\/td>\n

Average time holding an asset<\/b><\/p>\n

(long to short)<\/b><\/td>\n

Diversification<\/b><\/p>\n

(more to less)<\/b><\/td>\n<\/tr>\n

1<\/span><\/td>\nCapricorn<\/span><\/td>\nAries<\/span><\/td>\nCapricorn<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nLeo<\/span><\/td>\nCancer<\/span><\/td>\nScorpio<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nGemini<\/span><\/td>\nScorpio<\/span><\/td>\nGemini<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nCancer<\/span><\/td>\nGemini<\/span><\/td>\nLibra<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nPisces<\/span><\/td>\nVirgo<\/span><\/td>\nSagittarius<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nAries<\/span><\/td>\nSagittarius<\/span><\/td>\nPisces<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nAquarius<\/span><\/td>\nPisces<\/span><\/td>\nTaurus<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nVirgo<\/span><\/td>\nAquarius<\/span><\/td>\nLeo<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nTaurus<\/span><\/td>\nTaurus<\/span><\/td>\nAquarius<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nSagittarius<\/span><\/td>\nLeo<\/span><\/td>\nAries<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nLibra<\/span><\/td>\nLibra<\/span><\/td>\nCancer<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nScorpio<\/span><\/td>\nCapricorn<\/span><\/td>\nVirgo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Additionally, eToro assessed which stocks are favorites for each of the star signs (Table 2) by looking at the companies each zodiac sign is most likely to over-index on. The data shows that fiery Leos are over-indexing on electrical companies such as Cenntro Electric Group and Plug Power. Meanwhile, wise and imaginative, Pisces investors are bullish on companies transporting them to new places like Volkswagen and easyJet \u2013 just like dependable, yet detached Aquarius over-indexes on automotive stocks.\u00a0<\/span><\/p>\n

 <\/p>\n

Table 2 shows which stocks each sign of the zodiac is most likely to over-index on<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Star Sign<\/b><\/td>\nMost over-indexed* stocks include:<\/b><\/td>\n<\/tr>\n
Capricorn<\/span><\/td>\nOcugen, Asensus Surgical<\/span><\/td>\n<\/tr>\n
Aquarius<\/span><\/td>\nRolls-Royce, Rivian Automotive<\/span><\/td>\n<\/tr>\n
Pisces<\/span><\/td>\nVolkswagen, easyJet<\/span><\/td>\n<\/tr>\n
Aries<\/span><\/td>\nAurora Cannabis, Xiaomi Corp<\/span><\/td>\n<\/tr>\n
Taurus<\/span><\/td>\nLufthansa, Pfizer<\/span><\/td>\n<\/tr>\n
Gemini<\/span><\/td>\nIntel, Shopify<\/span><\/td>\n<\/tr>\n
Cancer<\/span><\/td>\nGameStop, Nio<\/span><\/td>\n<\/tr>\n
Leo<\/span><\/td>\nCenntro Electric Group, Plug Power<\/span><\/td>\n<\/tr>\n
Virgo<\/span><\/td>\nBlock, Berkshire Hathaway<\/span><\/td>\n<\/tr>\n
Libra<\/span><\/td>\nLVMH, Walt Disney<\/span><\/td>\n<\/tr>\n
Scorpio<\/span><\/td>\nBeyond Meat, Airbnb<\/span><\/td>\n<\/tr>\n
Sagittarius<\/span><\/td>\nNetflix, McDonald\u2019s<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Star signs and their investing traits<\/b>
\n<\/b>Aries<\/b> (Mar 21-April 19)<\/span><\/p>\n

Traits:<\/b> Quick, competitive, insecure<\/span>
\n<\/span>Investing risk score: <\/b>Medium<\/span><\/p>\n

Diversification: <\/b>Low<\/span><\/p>\n

More likely to invest in:<\/b> Aurora Cannabis, Xiaomi Corp<\/span><\/p>\n

 <\/p>\n

Taurus <\/b>(Apr 20 – May 20)<\/span><\/p>\n

Traits:<\/b> Loyal, dependable, stubborn<\/span><\/p>\n

Investing risk score: <\/b>Medium<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b> Lufthansa, Pfizer<\/span><\/p>\n

 <\/p>\n

Gemini <\/b>(May 21 – Jun 20)<\/span><\/p>\n

Traits:<\/b> Versatile, curious, impatient<\/span><\/p>\n

Investing risk score: <\/b>High<\/span><\/p>\n

Diversification: <\/b>High<\/span><\/p>\n

More likely to invest in:<\/b> Intel, Shopify<\/span><\/p>\n

 <\/p>\n

Cancer<\/b> (Jun 21 – Jul 22)<\/span><\/p>\n

Traits:<\/b> Passionate, sentimental, uncommunicative\u00a0<\/span><\/p>\n

Investing risk score: <\/b>High<\/span><\/p>\n

Diversification: <\/b>Low<\/span><\/p>\n

More likely to invest in:<\/b> GameStop, Nio<\/span><\/p>\n

 <\/p>\n

Leo <\/b>(Jul 23 – Aug 22)<\/span><\/p>\n

Traits:<\/b> Confident, fiery, dominating\u00a0<\/span><\/p>\n

Investing risk score: <\/b>High<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b> Cenntro Electric Group, Plug Power<\/span><\/p>\n

 <\/p>\n

Virgo<\/b> (Aug 23 – Sep 22)<\/span><\/p>\n

Traits:<\/b> Loyal, analytical, self-doubting\u00a0<\/span><\/p>\n

Investing risk score: <\/b>Medium<\/span><\/p>\n

Diversification: <\/b>Low<\/span><\/p>\n

More likely to invest in:<\/b> Block, Berkshire Hathaway<\/span><\/p>\n

 <\/p>\n

Libra<\/b> (Sep 23 – Oct 22)<\/span><\/p>\n

Traits:<\/b> Fair-minded, gracious, indecisive<\/span><\/p>\n

Investing risk score: <\/b>Low<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b>LVMH, Walt Disney<\/span><\/p>\n

 <\/p>\n

Scorpio <\/b>(Oc 23 – Nov 21)<\/span>
\n<\/b>Traits:<\/b> Compassionate, intense, secretive<\/span><\/p>\n

Investing risk score: <\/b>Low<\/span><\/p>\n

Diversification: <\/b>High<\/span><\/p>\n

More likely to invest in:<\/b> Beyond Meat, Airbnb<\/span><\/p>\n

 <\/p>\n

Sagittarius <\/b>(Nov 22 – Dec 21)<\/span><\/p>\n

Traits:<\/b> Extroverted, optimistic, flighty<\/span><\/p>\n

Investing risk score: <\/b>Low<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b>Netflix, McDonald\u2019s<\/span><\/p>\n

 <\/p>\n

Capricorn <\/b>(Dec 22 – Jan 19)<\/span><\/p>\n

Traits:<\/b> Goal-oriented, tenacious, unforgiving<\/span><\/p>\n

Investing risk score: <\/b>High<\/span><\/p>\n

Diversification: <\/b>High<\/span><\/p>\n

More likely to invest in:<\/b> Ocugen, Asensus Surgical<\/span><\/p>\n

 <\/p>\n

Aquarius <\/b>(Jan 20 – Feb 18)<\/span><\/p>\n

Traits:<\/b> Strong, dependable, detached<\/span><\/p>\n

Investing risk score: <\/b>Medium<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b> Rolls-Royce, Rivian Automotive<\/span><\/p>\n

 <\/p>\n

Pisces <\/b>(Feb 19 – Mar 20)<\/span><\/p>\n

Traits:<\/b> Affectionate, wise, over-sensitive<\/span><\/p>\n

Investing risk score: <\/b>Medium<\/span><\/p>\n

Diversification: <\/b>Medium<\/span><\/p>\n

More likely to invest in:<\/b> Volkswagen, easyJet<\/span><\/p>\n

ENDS<\/b><\/p>\n

Notes to editors<\/b><\/p>\n

About this data<\/b>
\n<\/b>This data was taken from the eToro platform on 4th October 2023.<\/span>
\n<\/span>
\n<\/b>*What do we mean by most over-indexed stock?<\/b>
\n<\/b>Most over-indexed stocks: For each star sign, eToro picked from the top six stocks with the maximum deviation between the star sign stock-holder percentage (i.e. the proportion of the zodiac that is currently invested in the stock) and the global stock-holder percentage, among the top 50 stocks.<\/span><\/p>\n

Media contacts<\/b>
\n<\/b>pr@etoro.com<\/span><\/p>\n

About eToro<\/b><\/p>\n

eToro<\/span><\/a> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 35 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span> knowledge<\/span><\/a> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media center<\/span> here<\/span><\/a> for our latest news.<\/span><\/p>\n

DISCLAIMER<\/b>
\n<\/b>Securities trading is offered by eToro USA Securities Inc., member of <\/span><\/i>FINRA<\/span><\/i><\/a> and <\/span><\/i>SIPC<\/span><\/i><\/a>, a self-directed broker-dealer that does not provide recommendations or investment advice. Options involve risk and are not suitable for all investors. Please review <\/span><\/i>Characteristics and Risks of Standardized Options <\/span><\/i><\/a>\u00a0prior to engaging in options trading. Content, research, tools, and stock symbols on eToro\u2019s website are for educational purposes only and do not imply a recommendation or solicitation to engage in any specific investment strategy. All investments involve risk, losses may exceed the amount of principal invested, and past performance does not guarantee future results. Cryptotrading is offered by eToro USA LLC. This entity is not a registered broker-dealer or FINRA member and your cryptocurrency holdings are not FDIC or <\/span><\/i>SIPC<\/span><\/i><\/a> insured. Visit our <\/span><\/i>Disclosure Library<\/span><\/i><\/a> for additional important disclosures including our<\/span><\/i> Customer Relationship Summary<\/span><\/i><\/a>.<\/span><\/i> FINRA Brokercheck<\/span><\/i><\/a> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

February 7, 2024 – Should you be checking your horoscope while you check your portfolio this Valentine\u2019s Day? Maybe, according to data from trading and investing platform eToro. A review of retail investor habits assessing risk, average asset holding time and portfolio diversification revealed trends unique to each star sign.\u00a0 eToro found that Scorpios are…<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1292,6449],"tags":[],"asset_type":[],"class_list":["post-845558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etoro-updates","category-press-release"],"acf":[],"yoast_head":"Is your financial compatibility written in the stars?\u00a0 eToro platform data reveals investor habits by zodiac sign just in time for Valentine\u2019s Day. - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/845558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your financial compatibility written in the stars?\u00a0 eToro platform data reveals investor habits by zodiac sign just in time for Valentine\u2019s Day. - eToro\" \/>\n<meta property=\"og:description\" content=\"February 7, 2024 – Should you be checking your horoscope while you check your portfolio this Valentine\u2019s Day? 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