{"id":942152,"date":"2024-10-02T08:50:29","date_gmt":"2024-10-02T05:50:29","guid":{"rendered":"https:\/\/www.etoro.com\/?p=942152"},"modified":"2025-11-21T13:14:49","modified_gmt":"2025-11-21T11:14:49","slug":"retail-investors-load-up-on-cash-equities-with-presidential-election-in-sight","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/retail-investors-load-up-on-cash-equities-with-presidential-election-in-sight\/","title":{"rendered":"Retail Investors Load Up on Cash &#038; Equities with Presidential Election In Sight"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight: 400;\">49% of American retail investors plan to or have already adjusted their portfolios based on their expected outcome of the presidential election.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Retail investors are most likely to increase their cash assets (42%) and purchase more stocks (35%) and cryptoassets (20%) due to the upcoming election.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Financial services remains the top held sector &#8211; followed by technology and energy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Of the Magnificent 7 stocks, retail Investors are most likely to increase their holdings in Amazon.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Wednesday October 2, 2024<\/b><span style=\"font-weight: 400;\"> &#8211; As the presidential election draws nearer, 49% of American retail investors are planning to or have already adjusted their investment portfolios based on what they think will happen.\u00a0 According to data from the latest quarterly Retail Investor Beat, from trading and investing platform eToro, investors who are planning ahead due to the election are increasing their cash assets (42%) and purchasing more stocks (35%) and cryptoassets (20%).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the study of 1,000 U.S. retail investors, Gen Z (69%) and Millennials (68%) are taking the most active approach.\u00a0 Millennials (32%) are more than twice as likely than their Boomer parents (14%) to have already adjusted their portfolios.\u00a0 Meanwhile, the majority of the older generations: Gen X (51%), Boomers (63%), and Silent Generation (60%) have not and will not adjust their portfolios before the election.<\/span><b>\u00a0 <\/b><span style=\"font-weight: 400;\">Gen Z is leading the race into equities with almost half of the demographic (49%) planning to or already purchasing more stocks whereas investors of the Silent Generation (47%), Millennials (46%), and Boomers (43%) are increasing their cash allocations.\u00a0<\/span><\/p>\n<p><b>Commenting on the data, eToro Analyst Bret Kenwell, said:<\/b> <i><span style=\"font-weight: 400;\">\u201cThere\u2019s nothing wrong with investors adjusting their asset allocation ahead of a big event \u2014 like the election. While younger investors are being a bit more opportunistic, older investors are opting to be more passive, letting their investment plans stay the course. Perhaps that\u2019s as their experience has shown equities have generally performed pretty well over the long term, regardless of which political party is in office.\u201d<\/span><\/i><\/p>\n<p><b>Table shows the percent of investors increasing stock, crypto, cash allocations amongst the different generations due to the election<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Age group<\/b><\/td>\n<td><b>% Buying more U.S. stocks<\/b><\/td>\n<td><b>% Buying more crypto<\/b><\/td>\n<td><b>% Increasing cash<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Generation Z<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ages 18-27)<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 49%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 25%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 33%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Millennials<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ages 28-43)<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 34%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 27%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Generation X<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ages 44-59)<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 37%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 22%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 37%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Baby Boomer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ages 60-78)<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 29%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 43%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Silent Generation<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(ages 79+)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27%\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 0%<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 47%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, retail investors remain bullish on financial services making it the top held sector (58%) followed by technology (51%) and energy (41%).\u00a0 However, the data showed a generational difference in what retail investors have been buying \u2014 especially in technology.\u00a0 Gen Z (68%) and the Silent Generation (55%) both saw a 20 percentage point increase in tech ownership from the previous quarter, while all other generations saw a decrease. \u00a0 When it comes to the Magnificent 7, respondents of all ages were most likely to have invested more or plan to invest more in Amazon (26%) than any other Magnificent 7 holdings. On the other side, Tesla was the least popular with 36%\u00a0 indicating they have not or do not plan to invest in the stock , just above Alphabet (35%) and Nvidia (34%).<\/span><\/p>\n<p><b>Bret Kenwell adds: <\/b><i><span style=\"font-weight: 400;\">\u201cThe Magnificent 7 stocks have been lagging the broader market over the past few months, but have been the undeniable leader over the last few years. It\u2019s interesting to see such a dispersion between generations looking to buy the dip in tech, with the Gen Z and the Silent Generation leading the charge. These stocks have become the household favorites, so at some point, it\u2019s reasonable to expect tech to regain its leadership role.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this report<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The latest Retail Investor Beat was based on a survey of 10,000 retail investors across 12 countries and 3 continents. The following countries had 1,000 respondents: UK, US, Germany, France, Australia, Italy and Spain. The following countries had 600 respondents: Netherlands, Denmark, Poland, Romania, and the Czech Republic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey was conducted from August 16 &#8211; September 2 2024 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">pr@etoro.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ellendi@etoro.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 38 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. 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Visit our <\/span><\/i><a href=\"https:\/\/www.etoro.com\/en-us\/customer-service\/disclosures\/\"><i><span style=\"font-weight: 400;\">Disclosure Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for additional important disclosures including our<\/span><\/i> <a href=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2021\/09\/Etoro-USA-Securities-Form-Customer-Relationship-Summary-1.7.22-FPSL-Final.docx.pdf\"><i><span style=\"font-weight: 400;\">Customer Relationship Summary<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i> <a href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/298361\" rel=\"nofollow noopener noreferrer\" ><i><span style=\"font-weight: 400;\">FINRA Brokercheck<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u00a9 2023<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>49% of American retail investors plan to or have already adjusted their portfolios based on their expected outcome of the presidential election.\u00a0 Retail investors are most likely to increase their cash assets (42%) and purchase more stocks (35%) and cryptoassets (20%) due to the upcoming election. Financial services remains the top held sector &#8211; followed&hellip;<\/p>\n","protected":false},"author":116,"featured_media":553202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6449],"tags":[],"asset_type":[],"class_list":["post-942152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<title>Retail Investors Load Up on Cash &amp; Equities with Presidential Election In Sight - eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/942152\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Investors Load Up on Cash &amp; Equities with Presidential Election In Sight - eToro\" \/>\n<meta property=\"og:description\" content=\"49% of American retail investors plan to or have already adjusted their portfolios based on their expected outcome of the presidential election.\u00a0 Retail investors are most likely to increase their cash assets (42%) and purchase more stocks (35%) and cryptoassets (20%) due to the upcoming election. 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