{"id":960461,"date":"2024-11-21T17:20:26","date_gmt":"2024-11-21T15:20:26","guid":{"rendered":"https:\/\/www.etoro.com\/?p=960461"},"modified":"2025-11-21T13:14:33","modified_gmt":"2025-11-21T11:14:33","slug":"new-research-reveals-how-investing-attitudes-differ-across-the-pond","status":"publish","type":"post","link":"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/","title":{"rendered":"New Research Reveals How Investing Attitudes Differ Across the Pond: Americans More Focused On Financial Independence, UK Investors on Retirement\u00a0"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight: 400;\">Research from eToro and Nasdaq shows US retail investors are driven more by financial independence while UK investors are more focused on retirement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">US retail investors more likely to discuss portfolios with friends, family and kids than UK peers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">US retail investors also more likely to take courses, do research and use AI tools to support their strategy<\/span><\/li>\n<\/ul>\n<p><b>November 21, 2024 \u2013<\/b><span style=\"font-weight: 400;\"> New research uncovered as part of the eToro\u2019s latest Retail Investor Beat, which was conducted by trading and investment platform eToro with this edition supported through a partnership with Nasdaq, a premier source for financial, economic and alternative datasets, has revealed striking differences between US and UK retail investors when it comes to motivations and openness around the topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study of 2,000 retail investors from both sides of the pond looked to reveal differences in behaviors and goals between retail investors from the two nations.\u00a0<\/span><\/p>\n<p><b>US investors seek independence, UK investors aim for a better retirement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For Americans, the survey showed there is a clear desire to get the edge in the short to medium term, with US investors more likely to say that achieving financial independence (39% vs 31%) and supplementing income (37% vs 31%) are amongst their main goals. Meanwhile UK investors are far more likely to cite \u2018funding retirement\u2019 (42% vs 32%) as a key goal.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Investment Goal<\/b><\/td>\n<td><b>US Retail Investors<\/b><\/td>\n<td><b>UK Retail Investors<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Achieve financial independence<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fund retirement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Supplement income<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Investments more of a taboo topic in UK<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The study also revealed differences in how both groups talk about their portfolios with their friends, family members, children, colleagues and strangers. US investors tend to be more open than their UK counterparts to discussing investments, with over 40% discussing a previously taboo subject with their peers.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>I\u2019ve Discussed My Investments With\u2026<\/b><\/td>\n<td><b>US Retail Investors<\/b><\/td>\n<td><b>UK Retail Investors<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">My friends<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">My partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">56%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">My family (excluding kids and partner)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">My kids<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">My colleagues<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Strangers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>US investors more likely to take courses to get the edge\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">eToro and Nasdaq found that US retail investors are more proactive in building their financial literacy by learning investment knowledge and skills. American retail investors are more likely to have taken an investment course (23% vs 15%), studied strategies of well-known investors (36% vs 28%) and paid for investing tools and resources (22% vs 16%). UK-based retail investors also spend 18 minutes less a week doing research to support their decisions &#8211; dedicating an average of 2 hours and 24 minutes to this versus 2 hours and 42 minutes for US investors.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Actions I\u2019ve Undertaken to Become a Better Investor<\/b><\/td>\n<td><b>US Retail Investors<\/b><\/td>\n<td><b>UK Retail Investors<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Read books on investing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Studied strategies of well-known investors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Taken an investment course<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paid for tools or resources<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">There are also differences in the sources of financial news that American and UK retail investors rely upon. UK investors are more likely to trust financial institutions (53% vs 48%) and specialist financial media (44% vs 36%), whereas US investors are more likely to trust friends, family and colleagues (25% vs 19%). US retail investors (17%) are also more likely to leverage AI tools as a part of their overall strategy to research and track various stocks &#8211; this falls to 13% amongst UK investors.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Sources of Financial News I Trust<\/b><\/td>\n<td><b>US Retail Investors<\/b><\/td>\n<td><b>UK Retail Investors<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Financial institutions and service providers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Specialist financial media<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">National news media<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Friends, family and colleagues<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">International news media<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Social media, including influencers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Commenting on the survey findings, Brandon Tepper, Senior Vice President and Global Head of Data, Nasdaq said: <\/b><b><i>\u201c<\/i><\/b><i><span style=\"font-weight: 400;\">Nasdaq partners with clients around the world to drive more transparency and access to data, which helps retail investors determine how to approach investment strategies based on what is most important to them \u2013 whether it be understanding new investment assets, creating long-term wealth management plans, or keeping up with timely information, which can make a material difference. These survey findings show there are great opportunities to further enable economic growth through more data transparency and education in both the US and UK, as well as other growing global retail investor markets.\u201d<\/span><\/i><\/p>\n<p><b>eToro UK MD Dan Moczulski added:<\/b> <i><span style=\"font-weight: 400;\">\u201cThe retail investing culture has evolved massively in the UK in recent years and investing is now a topic you\u2019re far more likely to hear in restaurants, pubs and offices than you were a decade ago. However, as the data implies, the UK still trails the US when it comes to people opening up about the topic of investing and sharing knowledge within their social circles.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cOur research shows that amongst those who already invest, Americans put more time and resources into growing their skills and knowledge and they\u2019re also more comfortable talking about the topic. I believe that this gap will close in the coming years, particularly with the right education tools and investment platforms for the local audience in the UK.&#8221;<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b>ENDS<\/b><\/p>\n<p><b>Notes to editors<\/b><\/p>\n<p><b>About this data<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This data was collected during eToro\u2019s latest Retail Investor Beat, with survey questions on the topics covered in the press release designed by eToro and Nasdaq. There were 1,000 respondents from the UK and 1,000 respondents from the USA. The survey was conducted from 16 August &#8211; 2 September 2024 and carried out by research company Opinium. Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users.\u00a0<\/span><\/p>\n<p><b>Media contacts<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">pr@etoro.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ellendi@etoro.com<\/span><\/p>\n<p><b>About eToro<\/b><\/p>\n<p><a href=\"http:\/\/etoro.com\/en-us\"><span style=\"font-weight: 400;\">eToro<\/span><\/a><span style=\"font-weight: 400;\"> is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 38 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we\u2019ve created a collaborative investment community designed to provide you with the tools you need to grow your<\/span><a href=\"https:\/\/www.etoro.com\/academy\/\"> <span style=\"font-weight: 400;\">knowledge<\/span><\/a><span style=\"font-weight: 400;\"> and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. 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eToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/960461\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Reveals How Investing Attitudes Differ Across the Pond: Americans More Focused On Financial Independence, UK Investors on Retirement\u00a0 - eToro\" \/>\n<meta property=\"og:description\" content=\"Research from eToro and Nasdaq shows US retail investors are driven more by financial independence while UK investors are more focused on retirement US retail investors more likely to discuss portfolios with friends, family and kids than UK peers US retail investors also more likely to take courses, do research and use AI tools to&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etoro.com\/en-us\/wp-json\/wp\/v2\/posts\/960461\" \/>\n<meta property=\"og:site_name\" content=\"eToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eToro\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T15:20:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T11:14:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eToro\" \/>\n<meta name=\"twitter:site\" content=\"@eToro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen DiStefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/\"},\"headline\":\"New Research Reveals How Investing Attitudes Differ Across the Pond: Americans More Focused On Financial Independence, UK Investors on Retirement\u00a0\",\"datePublished\":\"2024-11-21T15:20:26+00:00\",\"dateModified\":\"2025-11-21T11:14:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/\"},\"wordCount\":1174,\"publisher\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.etoro.com\/wp-content\/uploads\/2023\/01\/press-release-social-new.png\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-us\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/\",\"url\":\"https:\/\/www.etoro.com\/en-us\/news-and-analysis\/latest-news\/press-release\/new-research-reveals-how-investing-attitudes-differ-across-the-pond\/\",\"name\":\"New Research Reveals How Investing Attitudes Differ Across the Pond: Americans More Focused On Financial Independence, UK Investors on Retirement\u00a0 - 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