Hi, I'm Jamie Leinhardt, or @𝗝𝗮𝗺𝗶𝗲𝗠𝗮𝗿𝗰 on eToro 📌 ** 𝗣𝗟𝗘𝗔𝗦𝗘 𝗥𝗘𝗔𝗗 𝗧𝗛𝗜𝗦 𝗣𝗢𝗦𝗧 ** 📌 In this post I’ll provide a summary of the strategy behind my portfolio. ✅ Make sure you tick "𝗰𝗼𝗽𝘆 𝗼𝗽𝗲𝗻 𝘁𝗿𝗮𝗱𝗲𝘀" if you want to copy me. Please see below for further details. 🎯 ** 𝗠𝗔𝗜𝗡 𝗚𝗢𝗔𝗟 ** 🎯 To outperform the S&P 500 ($SPX500) over the long term. 📈 ** 𝗜𝗡𝗩𝗘𝗦𝗧𝗠𝗘𝗡𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 ** 📈 This is a long-term buy-and-hold strategy, focusing predominantly on long-term trends in technology and strong consumer brands. As a long-term investor, portfolio turnover will be relatively low - owning these stocks means you’ll own part of a business. With this mindset, the trajectory of the underlying business becomes much more important than the short-term volatility of their share price or the market. There will, however, be an element of technical analysis to complement the fundamental analysis - making sure that we only invest in stocks that are likely to outperform the market. This will be a global portfolio, favouring investments in US, European and UK markets due to their higher standards of corporate governance vs. companies listed in the developing world. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆, 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲 When analysing a potential investment opportunity, my main focus is on the ‘quality’ of a company. Quality companies will be well-run businesses that are already winners in their field. They will have high barriers to entry, with significant competitive advantage or brand value. This will enable these companies to maintain high margins and earn sustainably high returns on their capital. Another important consideration is ‘growth’ - I’ll be looking for companies that have the potential to grow their revenues and earnings over many years, with the ability for them to reinvest their profits and compound their returns over time. I don’t consider traditional ‘value’ as an important factor, for example by looking for stocks with a low P/E ratio or for those paying a high dividend. In my view, whether or not the valuation of a business is reasonable will depend entirely on the quality of the business and the expected future growth of its cash flows. 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 The portfolio will be relatively concentrated, holding approximately 20-30 stocks at any one time. Although the portfolio will be predominantly invested in technology and consumer goods stocks, there will never be more than 10% invested in any single stock. This will ensure that the portfolio does not become too concentrated. A small proportion of the portfolio may also be invested in thematic equities, such as renewable energy or other industries, providing some further diversification. 🌱 ** 𝗘𝗦𝗚 ** 🌱 I wish to create an ethical, sustainable and ESG-friendly strategy. The weighted average ESG Score for the portfolio is periodically calculated using data from sustainalytics.com. My target is to maintain a 'low risk' rating, meaning a score of below 20. As at the end of 2021, the weighted average ESG Risk Rating, based on 97% of the portfolio, was 16.5 ✅ ⚠️ ** 𝗥𝗜𝗦𝗞 ** ⚠️ The eToro Risk Score represents the volatility of the portfolio. A score between 4 and 6 is considered by eToro to be 'medium risk'. To reduce the volatility of the portfolio, my objective is to maintain an average Risk Score of below 5. This will not always be possible, especially during turbulent market conditions, where we have previously seen the Risk Score temporarily increase. ❌ 𝗡𝗢 𝗟𝗘𝗩𝗘𝗥𝗔𝗚𝗘 𝗔𝗡𝗗 𝗡𝗢 𝗦𝗛𝗢𝗥𝗧𝗜𝗡𝗚 ❌ I do not intend to use any leverage or do any short selling. Both of these activities can introduce increased risk and costs. ❓ ** 𝗙𝗔𝗤 ** ❓ ✔️ 𝗦𝗵𝗼𝘂𝗹𝗱 𝗜 𝗰𝗼𝗽𝘆 𝗼𝗽𝗲𝗻 𝘁𝗿𝗮𝗱𝗲𝘀? Yes – if you only copy new trades, your cash may take a long time to become invested. 💲 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗶𝗻𝗶𝗺𝘂𝗺 𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝗻𝘃𝗲𝘀𝘁? I would suggest copying with a minimum of $1000, to ensure that all open positions can be replicated, and the portfolio fully mirrored. ⏰ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗶𝗻𝗶𝗺𝘂𝗺 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲𝗳𝗿𝗮𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Ideally, you'll be looking to invest for the long-term, to match my strategy. 🙋‍♂️ ** 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 ** 🙋‍♂️ Finally, a little bit about me, including my education & qualifications… 🇬🇧 I live in 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿, UK and have been investing for over 10 years. 🤓 I have a First-Class BSc Honours Degree in 𝗠𝗮𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰𝘀 from the University of Nottingham. I am currently studying for the Certificate in Investment Management, an 𝗙𝗖𝗔-𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲𝗱 𝗟𝗲𝘃𝗲𝗹 𝟰 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 for managing investments. My other interests include Technology, Science & Photography. 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 You can read more about the portfolio as well as some articles I’ve written on my website: http://www.JamieMarc.com 🔵 ** 𝗘𝗡𝗗 ** 🔵