Influencer Marketing Lead
eToro is the leading global investment platform that makes online trading and investing accessible to everyone. More than 12 million registered users are already using eToro’s platform to participate in markets old and new, including traditional stocks and commodities to cutting-edge cryptoassets. eToro is a regulated and secure platform, operating in full transparency with its clients’ interest in mind.
This role will be responsible for planning, soliciting, and managing all of the eToro US influencer relationships. Working with the US marketing leadership and global PR team, this role will leverage relationships with crypto and fintech influencers and members of the community to increase the visibility of eToro’s brand in the US market.
- Grow eToro’s US visibility online by leveraging relationships with key personalities and influencers
- Build and maintain productive relationships with key business, technology press and Fintech/Blockchain media personalities
- Act as primary liaison between eToro and media, maintaining relationships and constantly developing strategic story angels and news
- Secure top-tier media coverage that effectively highlights our business
- BA/BS in Communication, Marketing, PR or a relevant field
- 2-3 years of relevant work experience at an agency or start-up environment (Fintech or crypto industry is required)
- Strong relationships with tech, fintech, blockchain and business media outlets
- Excellent oral and written communication skills
- Strong storyteller who loves to create and define authentic messages for diverse audiences
- Intellectual curiosity for crypto and blockchain space