MacroMaven
๐—˜๐—”๐—ฅ๐—ก๐—œ๐—ก๐—š๐—ฆ ๐—จ๐—ฃ๐——๐—”๐—ง๐—˜: $RMS.PA (Hermes International) Its another beautiful day in Bali. Despite the ongoing correction in the market, there are reasons to be very optimistic amidst a flurry of earnings from some of my favourite holdings. Not least of which, is Hermรจs. The French luxury giant is perhaps the best example of what I look for in a stock. As I've spoken about my process in other posts - and will also be launching a comprehensive course on Skool in the near future - I want to keep the focus here on earnings. You see, the luxury sector has taken a beating in the past few months. $KER.PA (Kering SA), the French owner of brands including Gucci and Saint Laurent, issued a profit warning earlier this week, joining $BRBY.L (Burberry Group), whilst $MC.PA (LVMH Moet Hennessy Louis Vuitton SA) and $CFR.ZU (Compagnie Financiere Richemont SA) have also noted the impact of a slowdown demand specifically in Asia. In short, the legends of luxury are finding it tough. Apart from one. I've explained before why $RMS.PA is distinct from the names I just mentioned. It is the epitome of true luxury, and truly wealthy clientele, as opposed to the aspirational demographic that makes up a significant chunk of LVMH's sales, for example. $RMS.PA hits different, and it doesn't rely on tourism to sell its $10,000+ birkin bags (which it cannot produce enough of, anyway). It therefore isn't as exposed to China, and slowdowns in travel & leisure, either. And the kicker? If things get ugly enough in the macro economy to actually put pressure on $RMS.PA, then you can rest assured that their clients will emerge even wealthier on the other side of a full-blooded recession. Those with money, will capitalise on crisis... on have more to spend on the other side (when $RMS.PA will have since followed through with its periodic price increases). We'll leave the virtues of Veblen goods for another day, but this in short is why I have no trouble sleeping at night as an investor in Hermรจs. ๐™‰๐™ค๐™ฌ ๐™ฉ๐™ค ๐™ฉ๐™๐™š ๐™ง๐™š๐™ฅ๐™ค๐™ง๐™ฉ: ๐Ÿ’ฌ ๐˜Š๐˜Œ๐˜– ๐˜ˆ๐˜น๐˜ฆ๐˜ญ ๐˜‹๐˜ถ๐˜ฎ๐˜ข๐˜ด: "๐˜ฏ๐˜ฐ ๐˜ฃ๐˜ช๐˜จ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ณ๐˜ถ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ณ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ด". "๐˜๐˜ค๐˜ฐ๐˜ฏ๐˜ช๐˜ค ๐˜ค๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ญ๐˜ฆ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ณ๐˜ช๐˜ท๐˜ฆ ๐˜จ๐˜ณ๐˜ฐ๐˜ธ๐˜ต๐˜ฉ," ๐˜ด๐˜ข๐˜ช๐˜ฅ ๐˜“๐˜ถ๐˜ค๐˜ข ๐˜š๐˜ฐ๐˜ญ๐˜ค๐˜ข, ๐˜ข๐˜ฏ๐˜ข๐˜ญ๐˜บ๐˜ด๐˜ต ๐˜ข๐˜ต ๐˜‰๐˜ฆ๐˜ณ๐˜ฏ๐˜ด๐˜ต๐˜ฆ๐˜ช๐˜ฏ, ๐˜ณ๐˜ฆ๐˜ง๐˜ฆ๐˜ณ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ 17.9% ๐˜จ๐˜ณ๐˜ฐ๐˜ธ๐˜ต๐˜ฉ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜บ'๐˜ด ๐˜ญ๐˜ข๐˜ณ๐˜จ๐˜ฆ๐˜ด๐˜ต ๐˜ฅ๐˜ช๐˜ท๐˜ช๐˜ด๐˜ช๐˜ฐ๐˜ฏ, ๐˜ญ๐˜ฆ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ๐˜ด. ๐Ÿ’ฌ ๐˜ด๐˜ญ๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ญ๐˜บ ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜ต๐˜ณ๐˜ข๐˜ง๐˜ง๐˜ช๐˜ค ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ข๐˜ด๐˜ฑ๐˜ช๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด, ๐˜ธ๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜ธ๐˜ข๐˜ด ๐˜ช๐˜ฎ๐˜ฑ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ณ ๐˜ท๐˜ฐ๐˜ญ๐˜ถ๐˜ฎ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ง๐˜ข๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด, ๐˜ช๐˜ฏ๐˜ค๐˜ญ๐˜ถ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ช๐˜ญ๐˜ฌ ๐˜ด๐˜ค๐˜ข๐˜ณ๐˜ท๐˜ฆ๐˜ด. ๐˜›๐˜ฉ๐˜ข๐˜ต ๐˜ฑ๐˜ถ๐˜ด๐˜ฉ๐˜ฆ๐˜ฅ ๐˜ด๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ณ๐˜ฐ๐˜ถ๐˜ฑ'๐˜ด ๐˜ด๐˜ฎ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ณ ๐˜ด๐˜ช๐˜ญ๐˜ฌ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฆ๐˜น๐˜ต๐˜ช๐˜ญ๐˜ฆ๐˜ด ๐˜ฅ๐˜ช๐˜ท๐˜ช๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ 5.6% ๐˜ฅ๐˜ถ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ข๐˜ณ๐˜ต๐˜ฆ๐˜ณ. ๐Ÿ’ฌ ๐˜š๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜จ๐˜ณ๐˜ฆ๐˜ธ +13% ๐˜ต๐˜ฐ 3.7 ๐˜ฃ๐˜ช๐˜ญ๐˜ญ๐˜ช๐˜ฐ๐˜ฏ ๐˜ฆ๐˜ถ๐˜ณ๐˜ฐ๐˜ด, ๐˜ช๐˜ฏ-๐˜ญ๐˜ช๐˜ฏ๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐Ÿ’ฌ ๐˜š๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ช๐˜ฏ ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข ๐˜จ๐˜ณ๐˜ฆ๐˜ธ +13%, ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ญ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ +11.8% ๐˜ช๐˜ฏ ๐˜˜1. ๐˜Š๐˜Œ๐˜– ๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜ด ๐˜ช๐˜ต "๐˜ข ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ด๐˜ถ๐˜ณ๐˜ฑ๐˜ณ๐˜ช๐˜ด๐˜ฆ". ๐Ÿ’ฌ ๐˜š๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ช๐˜ฏ ๐˜ˆ๐˜ด๐˜ช๐˜ข ๐˜ฆ๐˜น. ๐˜‘๐˜ข๐˜ฑ๐˜ข๐˜ฏ, ๐˜จ๐˜ณ๐˜ฆ๐˜ธ +5.5%. ๐˜‘๐˜ข๐˜ฑ๐˜ข๐˜ฏ +19.5%. ๐Ÿ’ฌ ๐˜Š๐˜ฉ๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ฆ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต๐˜ญ๐˜บ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ-๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด, "๐˜ฏ๐˜ฐ๐˜ต ๐˜ฏ๐˜ฆ๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜ณ๐˜ช๐˜ญ๐˜บ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ญ๐˜ฐ๐˜จ๐˜ฐ๐˜ด", ๐˜ข ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ง๐˜ช๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ณ๐˜ฐ๐˜ถ๐˜ฑ. It's good to be the king. Have a great weekend, James www.reuters.com/business/retail-consumer/hermes-2q-sales-rise-13-continued-appetite-high-end-luxury-2024-07-25/