Gildas Omont
Siri 2.0: Apple Turns to Google Gemini to Catch Up in AI Apple has officially confirmed it: the new version of Siri, long awaited and promised to be smarter and more customizable, will integrate Google’s Gemini generative AI as early as this year. A multi-year partnership has been signed, marking a strategic turning point for the Cupertino-based company, which has long lagged behind its competitors in artificial intelligence. Apple justifies this shift by pointing to the superiority of Gemini models for its needs, following a thorough evaluation process. The company promises “innovative” user experiences while insisting that data privacy will remain a top priority, thanks to the use of its own secure servers. This partnership comes after repeated delays and internal tensions at Apple, which led to the postponement of Siri 2.0 and the departure of its head of AI. By relying on Google, Apple buys time to develop its own models while finally delivering an assistant that meets user expectations. What about ChatGPT? While integration with ChatGPT (OpenAI) remains possible, it is expected to be reduced or even abandoned in favor of Gemini. A decision that further strengthens Google’s dominance in AI, as Alphabet has recently crossed the symbolic $4 trillion market capitalization milestone. In Europe, the availability of Siri 2.0 will be closely watched, as Apple’s AI features often arrive later than elsewhere. One thing is certain: the AI race is only just beginning. $AAPL (Apple) $GOOG (Alphabet) $GOOGL (Alphabet Inc Class A) $MSFT (Microsoft) $NSDQ100
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