Mariano Daniel Pardo
๐—›๐—ผ๐˜„ $MELI (MercadoLibre Inc) ๐—ถ๐˜€ ๐˜„๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฏ๐˜† ๐˜๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—ถ๐—ป๐˜๐—ผ ๐—ฏ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด MercadoLibre keeps expanding beyond the marketplace. The company is using its commerce activity, payments data, credit card, logistics network, and advertising business to build a much larger financial ecosystem in Latin America. Mercado Pago is already a large business, but I believe the most important change is how deeply it is becoming connected to the rest of MercadoLibre. In Q1 2026, MercadoLibre's credit portfolio reached $14.6B, up 87% year over year. The credit card portfolio more than doubled to $6.6B and now represents 46% of the total credit book. This means the credit card is not just another fintech product. It connects the marketplace with the financial account. A user can buy on MercadoLibre, pay with Mercado Pago, receive credit, keep money in the account, and use the card outside the platform. Over time, this can turn Mercado Pago from a payment app into the main financial relationship for many users. It's all about data. MercadoLibre can see purchase history, seller activity, payment behavior, balances, frequency, and credit performance inside the same system. That does not eliminate credit risk, but it gives MELI information that traditional banks usually do not have. Mexico is the part I find most interesting right now. MercadoLibre recently announced a $4.6B investment in Mexico for 2026, focused on logistics, technology, and financial services. Mercado Pago is also working on getting a banking license in the country. If they get it, Mexico could become a much larger opportunity for the company. It would allow Mercado Pago to move further beyond payments and into a broader banking relationship with users and businesses. Ads business is also exploding. Mercado Ads revenue grew 73% year over year in dollars. This is a strong business because ads are placed close to purchase intent. Sellers are not advertising to a random audience. They are advertising to users who are already searching, comparing, and buying. The marketplace brings the users. Mercado Pago keeps the money moving inside the ecosystem. The credit card increases engagement. Ads monetize demand close to the transaction. Logistics improves the buyer experience. AI can improve search, productivity, and execution. All together, this creates a unique position for the platform for medium and long term growth.
Not investment advice. The author may have financial interests in the mentioned instruments.
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