SharonConnolly
I visited the website and wanted to 'add to cart'. I got shares, not clothes. Simply Wall street say this stock is still trading at 50% under it's fair value. Selling off old stores has boosted the balance sheet. The range looks attractive. Around 2008, my teenage kids were MAD for $ANF (Abercrombie & Fitch Company) and Hollister. They had the clothes, and I remember that because I was uprooting the poor things to move them to Singapore, I got them the bedding for their new homes at a considerable cost. The gorgeous young models guided you in the store, and it SMELLED Devine! I never got a single thing because, as per their old CEO Mike Jefferies, I was not young, beautiful or skinny enough to frequent their stores. (My 'mom' dollars were pretty attractive to them, though) And here they are again with a new CEO and complete rebrand. Visiting their website, I saw an array of very wearable clothing, reminding me of Banana Republic, which has priced itself out of its target market (in my opinion!). $GAP (Gap, Inc.) is no longer an American Sweetheart. New CEO Fran Horowitz is a merch and customer expert. She asked, "Who comes here? What will they buy?" Now, in inclusive sizing, I would buy things there. (And I'm super stylish!) $ANF knows how to leverage their brand with influencers. They've already had massive growth in the last two years, but predictions are for more. So, I've added it to the cart. Copiers don't need to add more unless they want to. Portfolios will sync.
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