Giuseppe Guglielmo @CryptoUser: "Is Your Portfolio ready for..."

Italy

Is Your Portfolio ready for Agentic Commerce? Over the past months, OpenAI has introduced 2 frameworks that could fundamentally reshape how online commerce works: 1. The ChatGPT Apps SDK This allows companies to build native apps inside ChatGPT. Instead of interacting through a website or mobile app, users can now access services directly through ChatGPT conversational interface. 2. The Agentic Commerce Protocol (ACP) Built together with Stripe as an open standard, ACP enables AI agents to: • explore product catalogs • add items to a cart • complete checkout • execute payment …all inside the chat, without redirecting users to a website or traditional e-commerce flow. In practical terms, companies can now bring their entire e-commerce experience directly into ChatGPT, potentially reaching hundreds of millions of weekly active users. This marks the beginning of what many call agentic commerce: purchases initiated, managed, and completed by AI agents acting on behalf of the user. Here are 2 key categories of companies likely to be impacted: 1. Payment & Wallet Infrastructure These companies become critical because AI agents need a secure, API-first way to authenticate users and execute payments. $PYPL (PayPal Holdings) - Recently confirmed that it will adopt ACP so its network of merchants can offer instant checkout inside ChatGPT. This positions PayPal as a default “trusted wallet” in conversational commerce. $MA (Mastercard) - Mastercard is developing Agent Pay, a framework that allows trusted AI agents to make secure, tokenized payments on behalf of users. This positions Mastercard as a core settlement layer for agent-driven commerce. $V (Visa) - Visa is rolling out Intelligent Commerce and its Trusted Agent Protocol to let AI agents initiate verified, secure transactions through Visa’s tokenized network - making Visa an essential player for agentic payments. $ADYEN.NV (Adyen NV) - With its unified, programmable payments platform, Adyen is well-positioned to support agent-driven transactions across Europe and global markets outside the U.S. Its API-first architecture makes it a natural candidate for agentic integrations. 2. Marketplaces and E-commerce Platforms Agentic commerce needs structured product catalogs and reliable fulfillment systems. Marketplaces that already provide this are among the first to benefit. $ETSY (Etsy Inc) - One of the first platforms enabled in ChatGPT’s “Instant Checkout.” Its catalog - rich in unique, long-tail, handcrafted items - is particularly suited to AI-based personalization and conversational discovery. $SHOP (Shopify Inc.) - Millions of merchants rely on Shopify for product management and checkout infrastructure. Shopify stores can be surfaced directly inside ChatGPT, creating a new acquisition channel without rebuilding backend systems. $AMZN (Amazon.com Inc) - As one of the first big retailers embracing “agentic commerce,” Amazon is building AI-driven shopping agents (e.g. its “Buy for Me” initiative) and already integrates AI in product discovery, logistics and fulfillment via AWS. $BABA (Alibaba-ADR) | $9988.HK (Alibaba Group Holding Ltd (Hong Kong)) - Taobao (B2C) and Tmall (B2B) marketplaces offer one of the world’s largest structured product catalogs and a tightly integrated fulfillment network. Combined with recent push into AI-powered shopping and cloud-based agent frameworks, Alibaba is a strong candidate to become an early beneficiary of agent-driven discovery and checkout in Asian markets. $JD.US (JD.com-ADR) | $9618.HK (JD.com Inc) - China’s largest e-commerce platform, JD.com combines a vast SKU catalog, deep logistic & fulfillment infrastructure, and data-driven supply-chain - assets that make it a natural beneficiary if AI agents start to mediate shopping across large, integrated marketplaces. Agentic commerce is still early, but structurally meaningful. If this paradigm matures, value may shift from: - search engines to conversational interfaces - website traffic to agent-driven discovery - traditional checkout flows to embedded AI-native payment systems Companies that provide payments infrastructure, structured marketplaces, and AI-ready catalogs could find themselves at the center of this shift.

Not investment advice. The author may have financial interests in the mentioned instruments.