💻 Meta in Talks With Google to Use Gemini for Ad Targeting
🔹 $META (Meta Platforms Inc) has held discussions with $GOOGL (Alphabet Inc Class A) $goog Cloud about using its Gemini AI models to strengthen Meta’s ad business.
🔹 The talks reflect Meta’s struggles with its own AI tools and its openness to external solutions, though no agreement has been reached yet.
🔹 Employees have proposed fine-tuning Gemini and Gemma models on Meta’s ads data to enhance content understanding, a key input for ad recommendation systems.
🌐 Read more: www.reuters.com/business/meta-talks-use-googles-gemini-improve-ad-targeting-information-reports-2025-09-25/
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