hugomanenti95
Hi all, This post will be the first of a series dedicated to our value investments. I hope you enjoy reading it. First up - Concentrix $CNXC (Concentrix Corporation) ๐—œ. ๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐˜… ๐—ฑ๐—ผ? CNXC is one of the largest customer experience ("CX") specialists globally. They design, build and run the customer interface on behalf of their clients. This includes creating a comprehensive CX strategy, building the relevant platforms (website, social, call centres, etc), optimising processes, and leveraging data for continuous improvement. Ever had to change airline tickets? Complain about a defective product? Make an insurance claim? Report social media content? Chances are that CNXC or one of their peers was on the other side. The benefit to CNXCโ€™s clients is twofold โ€“ on one hand, improved customer engagement and satisfaction and on the other, cost optimisation. CNXCโ€™s clients operate across a vast number of industries โ€“ technology, consumer electronics, travel, commerce, media, financial services, healthcare, etc. CX outsourcing has historically been a very stable business, with long and sticky contracts, growing in line with GDP. ๐˜š๐˜ฐ ๐˜ธ๐˜ฉ๐˜บ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ฆ๐˜ด ๐˜ด๐˜ฐ๐˜ญ๐˜ฅ ๐˜ฐ๐˜ง๐˜ง ๐˜ด๐˜ฐ ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ? ๐—œ๐—œ. ๐—ง๐—ต๐—ฒ ๐—•๐—ฒ๐—ฎ๐—ฟ ๐—–๐—ฎ๐˜€๐—ฒ Like its peers, CNXC is currently trading neat its all-time lows. The key reason for it is artificial intelligence (AI). AI will allow to automatise some of the interactions that customers have with companies. Think AI-powered chatbots. AI-processed insurance claims. AI-moderated social media. And more... According to the bears, this means that a large chunk of CNXCโ€™s revenues could disappear as AI scales at an ever-cheaper cost. There is certainly truth to the thesis, as $TEP.PA (Teleperformance SE) (one of CNXCโ€™s peers) estimated that 20% to 30% of its call volumes could be automated within the next three years. ๐—œ๐—œ๐—œ. ๐—ช๐—ต๐˜† ๐—œ ๐—ฑ๐—ถ๐˜€๐—ฎ๐—ด๐—ฟ๐—ฒ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐—ฎ๐—ฟ ๐˜๐—ต๐—ฒ๐˜€๐—ถ๐˜€ AI reminds me of the ascent of the internet 20+ years ago. CX companies faced the same narrative - that the internet and emails were going to make call centres redundant and gut the CX industry. Instead, it became a fantastic productivity tool that allowed companies to better serve customers and vastly improve processes. CX companies found new avenues of growth and margin expansion, which more than made up for the loss of certain low-value tasks. My view is that AI will prove to be a similar type of event. Certainly, some revenue will be lost, but there are limits to the use of AI: โŒ Most customers do not enjoy talking to robots and prefer human interaction โŒ AI lack of contextual / emotional awareness, inability to deal with complexity or newness โŒ Financial / regulatory / reputational risks of AI making wrong decisions / inappropriately handling data / going off-script The reality today, as reported by all CX providers, is that customers are reluctant to implement AI solutions due to the above reasons โ€“ the risk is seen as not worth the potential cost savings. So far, CX companies are instead using AI to supplement their workers โ€“ automatise repetitive tasks, provide high-quality data / analysis to support decision-making, better training etc. There are indeed several ways in which AI can benefit CX companies: โœ… Improving staff productivity, satisfaction and retention โœ… Upselling safe and limited AI strategies / products to clients โœ… Better customer outcomes โ€“ faster and more accurate decisions CX companies possess the data and experience to build better models than new entrants โ€“ as shown by the partnership between $MSFT (Microsoft) and $TEP.PA . Microsoft knows how to build AI models, but they need an industry partner to tailor those to the CX industry. Win-win! ๐—œ๐—ฉ. ๐—™๐—ฎ๐—ถ๐—ฟ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ฎ๐˜๐—ฎ๐—น๐˜†๐˜€๐˜๐˜€ A good way to understand the bear thesis is to look at what is implied by the companyโ€™s valuation. According to my calculations, the current share price assumes that Concentrix will lose 20% of its revenue over the next 4-5 years. Essentially, anything better than that should result in share price appreciation! My own model assumes a growth rate of 2% in perpetuity (slower that historical average as AI cannibalises some revenue), with moderate margin expansion. This gives me a fair value for the stock of ~ $150, almost 2x todayโ€™s price. So how can we get there? Several potential catalysts: โœ… Earnings โ€“ CNXC continuing to deliver steady growth and margin expansion will allay fears โœ… Showcasing the use of AI for internal efficiencies, as well as revenue opportunities will improve sentiment โœ… Strong cash generation allowing to repay debt and buy back shares ๐—–๐—ข๐—ก๐—–๐—Ÿ๐—จ๐—ฆ๐—œ๐—ข๐—ก Essentially, anything better than losing 20% of their revenues should provide us with positive returns. Given this year's guide of 1-3% growth, it is hard for me to accept the pessimism on the stock. This could be a 2x winner, and even more if CNXC is able to use AI to its benefit. Keen to hear your thoughts!
AI will kill the CX industry
100.00%
The effect will be limited
100.00%
AI is an opportunity
100.00%
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