Apple re-newed their commitment to be a big player in the health space and CEO Tim Cook thinks that this is the company’s most important contribution to humanity. We like the sound of the new pair of AirPods with built-in heart rate tracking and improved hearing aid capabilities that boost the sound of people you’re speaking to even in loud environments. Also, two of the latest Apple Watches, the Series 11 and Ultra 3, offer a new sleep scoring system and alerts when they detect signs of chronic high blood pressure.
Their latest, thinnest, lightest iPhone Air, with its all-day battery life and single camera is also expected to draw plenty of customers alongside its iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
But, with light information on their future growth strategy and not a clear direction (yet) on how they would make best use of AI, would this be enough to convince the shareholders to continue to invest?
We have a very long buy and hold position in our portfolio and continue to trust $AAPL (Apple) to deliver growth (and some income) for the future. Also adding to our position during market volatility.
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Wed Nov 12 2025 20:36:43 GMT+0000 (Coordinated Universal Time)
