InTheGame @InTheGame: "Roblox announces new ad format,..."

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Roblox announces new ad format, Google partnership to boost advertising business 👉 $RBLX (Roblox Corp.) launched a new format of video advertising on its gaming platform and announced a partnership with $GOOGL (Alphabet Inc Class A) to help boost the growth of its nascent ad business. 👉 Gamers can choose to watch video advertisement, up to 30 seconds long, in exchange for boosts, lifelines or resources in a particular game through rewarded videos. 👉 In the coming weeks, brands and agencies will be able to purchase this new form of marketing either directly or through Google's ad platform, making Roblox's offerings more widely available to a larger set of advertisers. 👉 With Roblox's main videogame platform seeing strong engagement and monetization, the company has been looking to expand its overall business with advertising to take advantage of its large Gen Z user base. 👉 Roblox had 85.3 million Daily Active Users on its platform as of its quarter ended December 31, with the majority these users being above the age of 13. 👉 "Because gamers are so entrenched in the experience itself, traditional ad formats haven't always been the right choice for app publishers, because they don't want to pull their audiences out of those games," Scott Sheffer, vice president of sellside monetization at Google said in a roundtable briefing. 👉 Amid stiff competition in the gaming industry, the advertising business has allowed Roblox to diversify revenue streams and position itself as an attractive option for marketers in search of a large audience. 👉 Reuters reported last year the company hired former $ROKU (Roku Inc) executive Louqman Parampath to aid its advertising business. 👉 Roblox has also partnered with data measurement firms such as Cint, DoubleVerify and Nielsen to help brands track the performance of their campaigns. 👉 Over the coming months, other ad formats such as billboards will come to Google Ad Manager, the company said. Read more ❓ www.reuters.com/technology/roblox-announces-new-ad-format-google-partnership-boost-advertising-business-2025-04-01/ ✨ $RBLX (Roblox Corp.) and $GOOGL (Alphabet Inc Class A) are part of eToro’s @InTheGame Smart Portfolio. This portfolio invests in leading gaming-industry-related companies and offers exposure to one of the fastest-growing markets in the world. It comprises companies that operate in mobile gaming, consoles, chipmaking, and more. @InTheGame is part of eToro's Smart Portfolios series, covering innovation themes, and is available at a $500 minimum investment. Some of the companies invested in this portfolio are $APP (Applovin Corp) , $EA (Electronic Arts, Inc.) , $AMZN (Amazon.com Inc) , $NTES (NetEase Inc.-ADR) , $QCOM (Qualcomm Inc) and $SONY (Sony Group Corp.-ADR) . Your capital is at risk. Past performance is not an indication of future results.