Meet the eToro Team

Yoni Assia

Chief Executive Officer & Founder
Yoni Assia is the CEO of eToro, the world’s leading social trading platform. Yoni has shown interest in finance and computer science since youth, and so, decided to merge his passions. Yoni is a member of the YPO and was included by Financial News in its prestigious Fintech 40 ranking and by City A.M. as a Fintech 100 top influencer. He holds a B.Sc. in Computer Science and Management and an MSC in Computer Science.

Ronen Assia

Chief Product Officer & Co-Founder
For more than 20 years, Ronen has been merging technology and design to create products that perform across multiple platforms. Prior to co-founding eToro, Ronen designed medical devices, household appliances, and desktop and web applications. Ronen oversees products and engineering at eToro. He holds a BA in Industrial Design from Bezalel Academy of Arts and Design, and an MA in Product Design from the Royal College of Art in London.

Shalom Berkovitz

Chief Financial Officer
Shalom brings 25 years of executive management experience. His previous positions include: CEO of DSNR Media Group, one of the leading performance based media agencies in Europe, and CFO of Golden Pages, where he implemented the migration from print to digital and led the company's sale to Babcock & Brown. Shalom holds an MBA and a BSc in Electrical Engineering.

Avi Sela

Chief Operation Officer
Avi has been with eToro since its inception in 2007. He serves as Managing Director of eToro EU LTD, and an Executive Director of eToro UK LTD. Avi is in charge of legal affairs, compliance, back office, operation risk management and payment operations. He holds an MBA and LL.B degrees from leading universities.

Jonathan Dayan

VP TRADING
Jonathan has been with eToro since its inception in 2007. He currently serves as VP Trading, managing trading operations, pricing, liquidity, and dealing teams at eToro. Jonathan holds a BA and LLB (Bachelor of Law & Business Management) and an MBA in Financial Engineering.

Tal Ben-Simon

VP PRODUCT
Tal joined eToro in 2009 and is currently leading the Product Department (Product Management & Design Studio teams), managing the end to end lifecycle, from product roadmap to execution. Before joining eToro, Tal was a successful entrepreneur. He served as the Founder & CEO of a start-up company which raised funds from two VCs and launched its product. Tal holds a BA in Business Administration.

Israel Kalush

VP Engineering
Israel joined eToro in 2014 and is leading the Engineering Department including R&D, Technical Operations and Security. He has more than 20 years of experience in entrepreneurship, innovation, building award winning products and growing revenues.Most recently, he was the CEO of Dell Software Israel operations. Israel holds a BA in Computer Science & Economics.

Miri Kedem

VP Human Resources
Miri joined eToro in 2009. She leads the Human Resources Department in all aspects including talent acquisition, training and development, performance management, compensation programs, succession planning, employee relations and welfare. Prior to joining eToro, she worked in HR for several leading companies including: Fraud Sciences (acquired by PayPal), Wiseband Communication, Optibase LTD, and Mercury Interactive (acquired by HP). Miri holds a BA & LLB, Bachelor of Law.

Debbie Kahal

General Counsel
Debbie joined eToro in 2011. Prior to that, she served as a Partner in the Corporate and Securities Group in Meitar, Liquornik, Leshem, and Geva Tal. She represented corporations and individuals in a wide range of international and domestic corporate and commercial transactions, including mergers and acquisitions, venture capital investments and more.

Nir Szmulewicz

VP Marketing
Nir Joined eToro in 2011. He heads the marketing department, which includes the SEM, Social, Media, Community, Retention, Partners and Growth teams. Nir has been in the Business Intelligence and marketing field for many years in various business verticals. Nir holds an MBA and MSc in Stochastic Operational Research.

Etay Cohen

VP Customer Facing
Etay joined eToro in 2016 and is responsible for the customer-facing personnel, including teams in Israel, the UK, Russia, China, and Cyprus (~150 employees). Prior to that, Etay was the CEO of a call centre business of a leading telecom company, where he oversaw more than 1,500 people. Etay holds a BSc in Economics and Management.

Santo Politi

Board Member
Santo is a cofounder and General Partner at Spark Capital. He led Spark Capital’s investments in Adap.TV (AOL), Admeld (Google), CT-100/CNET (CBS), IPWireless (General Dynamics), KickApps (KIT Digital), Lexity (Yahoo), Oculus (Facebook) and OneRiot (Walmart). Santo holds an MBA in Finance from The Wharton School of the University of Pennsylvania, and an MSc in Electrical Engineering from the New Jersey Institute of Technology (NJIT).

Avner Stepak

Board Member
Avner Stepak is one of the major shareholders and ex-CEO of Meitav Dash. Avner serves as Vice-Chairman of the company and is in charge of corporate strategy and business development, and holds an MBA from a leading university. In addition, Avner is an active social entrepreneur advocating for people with disabilities.

Eddy Shalev

Board Member
Founder & Managing Partner, Genesis Partners. For nearly two decades, Eddy has focused on private-equity investments in the high-tech sector, and has played a key role in several high-profile success stories. Eddy began his career with IBM, where he served as a Large Systems Expert and Account Executive and as a Large Accounts Strategic Planner for IBM UK. Eddy holds an MSc in Information Systems and a BA in Statistics.

Guy Hirsch

Managing Director (US region)
Guy brings his vast expertise in innovation strategy, business development, and product marketing to head up eToro's strategy and operations in North America. Previously, Guy served as Director of Innovation Strategy at Samsung SDS America, after leading Samsung Electronics America’s retail innovation program. Guy founded two startups that developed and marketed novel solutions for Fortune 500 brands. Guy holds an LL.B and a BA in Business.

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