eToro has created a multi-asset investment platform that is built on social collaboration and investor education: a community where users can connect, share, and learn.
The bull is born
Three entrepreneurs set out to disrupt the world of trading. Their mission: to make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.
Visual FX trading platform
The first iteration of eToro: an online trading platform that makes trading easy to understand and even fun, using graphic representations for various financial instruments.
eToro launches its cutting-edge, intuitive trading platform, enabling anyone, anywhere to trade financial assets online. WebTrader included professional tools for both beginner and advanced traders.
The world’s first social trading platform is born — enabling anyone in the world to join the Fintech revolution by copying other successful traders, using the innovative CopyTrader™ feature. The platform attracted global attention, winning Finovate Europe Best of Show for 2011.
The eToro mobile app
Both WebTrader and OpenBook are made available via a handy mobile app. Using their Apple or Android smartphones, clients could perform any action on the platform, on the go.
Along with commodities, currencies, and other assets, a wide selection of stocks was added (and is ever growing) to eToro’s offering in European, Asian, and Australian markets. This enabled traders and investors in these markets to diversify their portfolios even further by investing in the global stock market.
The new eToro
eToro integrates both WebTrader’s online capabilities and OpenBook’s social features into one intuitive and innovative interface.
Introducing Smart Portfolios (formerly known as CopyFunds)
Smart Portfolios group assets or investors together based on a theme or strategy, such as 5G, cloud computing, and renewable energy. Some portfolios use advanced algorithms, machine learning, and AI to build investment strategies based on market conditions.
US crypto platform
eToro begins phase 1 of serving the US market, bringing US clients a unique offering of digital assets and copy trading.
Introducing 0% commission stocks to the world
Setting the word free of commission. Zero commission means that no additional fee has been charged on top of the market spread. eToro never charges any management, administration, or ticketing fees.
Launch eToro Money
eToro Money launches in Europe. eToro Money is a new financial service offering users an holistic approach to investing. Providing an account, a Visa debit card, and an app for easy management, eToro Money allows users to enjoy instant withdrawal and no FX conversion fees.