Today, eToro’s trusted platform empowers millions of users in over 140 countries by providing easy access to innovative investment tools, with the added value of an engaging, collaborative trading community.
eToro is born
Three entrepreneurs set out to disrupt the world of trading. Their mission: To make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.
Visual FX trading platform
The first iteration of eToro: An online trading platform that makes trading easy to understand, and even fun, using graphic representations for various financial instruments.
eToro launches its cutting-edge, intuitive trading platform, enabling anyone, anywhere to trade financial assets online. WebTrader included professional tools for both beginner and advanced traders.
The world’s first social trading platform. Enabling anyone in the world to join the Fintech revolution by copying other successful traders using the innovative CopyTrader™ feature. The platform attracted global attention, winning Finovate Europe Best of Show for 2011.
The eToro mobile app
Both WebTrader and OpenBook made available via a handy mobile app. Using their Apple or Android smartphone, clients could perform any action on the platform on the go.
Alongside commodities, currencies and other assets on eToro, a wide selection of stocks were added (and is ever-growing), enabling traders to diversify their portfolios even further and by investing in the global stock market.
The new eToro
Integrating both WebTrader’s online trading capabilities and OpenBook’s social trading features into one intuitive and innovative interface.
Introducing CopyPortfolios (formerly known as CopyFunds)
A brand new long-term thematic investment product. CopyPortfolios are managed portfolios that bundle Top Traders or various assets under a predetermined market strategy. Most CopyPortfolios are driven by powerful machine-learning engines which aim to generate a maximum return at any given time.
After pioneering Bitcoin trading in 2013 via CFDs, eToro expanded its cryptocurrency offering, enabling clients to trade and invest in Ethereum, XRP (by Ripple Labs), Litecoin, and other popular cryptocurrencies.
US cryptocurrency trading platform
eToro begins Phase 1 of servicing the US market. Bringing US clients our unique offering in cryptocurrencies is only the beginning! Stay tuned for more to come…