ETF Investing101

5 Lessons
28 min

Discover the power of ETF investing with our free investing course! Get the knowledge and confidence to kickstart your own ETF portfolio.

In collaboration with iShares by BlackRock – A global leader in ETFs

What will I learn?

  • ETF basics every investor should know 
  • Advantages to investing in ETFs over mutual funds or stocks 
  • Types of ETFs to invest in 
  • How to evaluate ETFs

Who is this course for?

  • Beginner investors who want to learn about how ETFs work.
  • Investors with limited experience interested in learning how to evaluate ETFs
  • Experienced investors who want to brush up on ETF concepts and how they work in your portfolio

Course contents


What is an ETF? A Beginner’s Guide

6 min
Begin Lesson 1

ETFs, Stocks, and Mutual Funds: What’s the difference?

6 min
Begin Lesson 2

Types of ETFs

7 min
Begin Lesson 3

Finding The Right ETF

6 min
Begin Lesson 4

ETF Investing 101: Course Summary

3 min
Begin Lesson 5


Ready to dive into the world of ETFs? This ETFs 101 course, developed by the specialists at iShares and eToro, is designed to empower you with the knowledge and confidence to embark on your ETF investing journey.

This comprehensive course is tailored specifically for beginners, giving you a deeper understanding of ETFs and how you can leverage them to build a successful investment portfolio. From exploring the different types of ETFs to picking ETFs that align with your goals, we’ve got you covered. 

Each article is created to help simplify complex topics and make your exploration of ETFs both fun and informative. Upon completing this course, you’ll have the opportunity to test your knowledge and advance to our next course, on ETF investing strategies.

Ready to join eToro?

Open an account and start investing in ETFs commission-free


How much does this course cost?

Nothing! ETF Investing 101 is free.

Must I be signed in to access this course?

No, anyone can access this course, even without an investment account. However, if you want to open an eToro account, you can do so here – it’s free!

Are there any educational requirements or prerequisites to taking this course?

There are no prerequisites or requirements for taking this course. ETF Investing 101 has been designed for beginners with little to no investing experience.

How much time do I have to complete this course?

There is no time limit for completing this course. You may learn at your own pace, and go as fast or slow as you like. You may also rewatch the pre-recorded lessons multiple times.

Who is the course instructor?

This course has been created by investing specialists at eToro and iShares. The lessons are pre-recorded by a variety of instructors to allow for self-paced learning.

This communication is in collaboration with iShares by BlackRock. BlackRock and iShares are trademarks of BlackRock, Inc. or its affiliates (together “BlackRock”). BlackRock does not sponsor or endorse any content outside the ETF Academy and is not affiliated with eToro or any of its affiliates. 

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation. Any references to past or future performance of a financial instrument, index or packaged investment product are not, and should not be taken as, a reliable indicator of future results. 

eToro encourages its customers to carefully consider the funds’ investment objectives, risks, and charges and expenses carefully before investing. This and other information can be found in the funds’ prospectuses or, if available, the  summary prospectuses which may be obtained by visiting each fund company’s website or For iShares Funds, please visit Read the prospectuses carefully before investing. 

Investing involves risk, including possible loss of principal. Diversification and asset allocation may not protect against market risk or loss of principal. There can be no assurance that an active trading market for shares of an ETF will develop or be maintained. Transactions in shares of ETFs may result in brokerage commissions and may generate tax consequences. All regulated investment companies are obliged to distribute portfolio gains to shareholders. 

Securities trading is offered by eToro USA Securities Inc., member of FINRA and  SIPC, a self-directed broker-dealer that does not provide recommendations or investment advice. Visit our Disclosure Library for additional important disclosures including our Customer Relationship Summary and order routing information and statistics. FINRA Brokercheck © 2023.