Our values are reflected in our product offering and user experience, as well as being embedded in our internal culture and employee experience.
We strive to remove barriers and make online trading and investing accessible to everyone by making the process simpler and more transparent. Our platform is intuitive and easy to use. We also simplify investing by eliminating the need for people to use multiple platforms. We continue to expand our product offering with the goal of serving all of our users’ wealth management needs in one place.
We were founded to disrupt the financial status quo, and innovation is in our DNA. Since our founding, we have provided new ways of trading and investing online, building cutting-edge financial products in response to our users’ evolving needs. We are, and pledge to remain, innovative and disruptive.
A user experience-focused mindset inspires every decision we make. We work to ensure that our users have the best experience possible from their very first exposure to our brand.
We are more than an investment platform. We are a social network. Our users don’t just trade financial assets, they exchange knowledge, ideas, thoughts and feelings. Our interface is intuitive and user-friendly, ensuring that the investment experience is simple, enjoyable and interactive.
Openness and transparency are a core part of our social network. From giving users the opportunity to chat with anyone on our platform, to displaying the performance and risk scores of our users, avoiding hidden fees and ensuring that our policies are clear and visible, we strive to provide all the information our users need to become well-informed, successful investors.