FOUR Shift4 Payments Inc

Merchant acquiring is an area, in which Fintech companies managed to achieve scale and, to some degree, “disrupt” the established players. PayPal, Stripe, and Adyen dominate online payments, and companies like Square, Toast, and Shift4 are making strides in the offline world. The common angle of attack for all these newcomers is better software. Fintech companies don’t sell plain vanilla payment terminals: their terminals come with software that helps merchants with taking customer orders, managing inventory, running marketing campaigns, paying personnel, and, of course, accepting payments.