How People Use eToro

eToro is an online trading platform and a global community of millions of users who manage finances and execute trades. Beyond trading, eToro is a social network where users exchange ideas, strategies, and insights. We strive to maintain a platform where dialogue is encouraged and debate is healthy, calm, and polite.

Why We Have Community Guidelines

The eToro community is diverse, spanning dozens of countries and more than 20 languages. While most users interact positively, some may misuse social features often because they are unaware of our standards.


The guidelines below outline the types of content that are acceptable to ensure a healthy, beneficial environment for everyone on the eToro platform—and those may result in flags, removal, or restricted access to social features.

Core Principles

  • Safety:  We prioritize the well-being of all users.
  • Dignity: Every user deserves respect. Our guidelines ensure the dignity of our community members remains intact.

Best Practices: What We Encourage

Be Constructive and Respectful

We host traders from all walks of life. Please be polite and respectful of others’ ideas and activity, even if you disagree with their strategy.

Encourage Discussion

We encourage you to challenge ideas and discuss market events in real-time. Keep discussions on track and relevant to the specific market feeds.

Build Your Reputation

If you want to grow your following on eToro:

  • Be Transparent: Use a clear profile photo and your real name.
  • Share Insights: Explain the logic behind your trades on your News Feed to provide value to potential copiers.
  • Be Helpful: Participate in conversations and answer questions from newer traders.

Prohibited Content and Behavior

Violence and Incitement

Users must never act in a violent manner or encourage violent behavior, directly or indirectly. This includes the use of expletives, profanity, trolling, abuse, fraud, or solicitation.

Deception and Impersonation

Do not misrepresent yourself. Using the eToro logo or other brand trademarks in your avatar or posts is prohibited.

Third-Party Advertising

You may not post, share, or display video content that includes third-party advertising, such as pre-roll ads or sponsorship graphics.

Market Manipulation

To maintain market integrity, the following are strictly prohibited:

  • False Information: Misleading others about your account or trading skills.
  • Investment Advice: Offering direct “calls to action” (e.g., “invest in [X]”) or specific instructions on how to trade.
  • Market Distortion: Spreading unverifiable rumors, fake news, or using collusive practices to distort financial markets.
  • Spamming: Posting the same information multiple times across various feeds.

Prohibited Topics

Never share content relating to:

  • Suicide or self-injury
  • Child exploitation or abuse
  • Bullying and harassment
  • Synthetic or manipulated media (deepfakes) intended to cause harm


    *Investments are subject to market risk, including the possible loss of principal.