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Invest in Alphabet
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Create an eToro account to buy GOOG stock on a secure, user-friendly, multi-asset trading platform.
Buy Alphabet
GOOG Price
Alphabet GOOG
GOOG Price

Alphabet GOOG

$194.75-1.96(-1%)(1D)

GOOG Stock Price Chart

5.64%
Past Month
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*Past performance is not an indication of future results
Asset positive trend

The Alphabet share price is rising this week.

i
A ‘rising’ price indicates that the weekly price has increased by more than 0.5%.
A price ‘on the decline’ indicates that the weekly price has decreased by more than 0.5%.
A ‘stable’ price indicates that the change in weekly price is between -0.5% and 0.5%.
The Alphabet share price today is 194.75, reflecting a -1% change over the last 24 hours and 11.11% over the past week. The current market capitalization of GOOG is 2.28T with an average volume in the last three months of 17.72M. The stock has a P/E ratio of 24.74 and a dividend yield of 0%. With the stock’s beta sitting at 1.33
Market Cap
i
Total value of all asset shares, calculated by multiplying the price by the total number of outstanding shares.
$2.28T

Day’s Range
i
Shows the high and low prices of the day.
166.26 - 196.53

52W Range
i
Shows the high and low prices of the last year.
115.69 - 196.53

Average Volume (3M)
i
The average number of shares traded per day over the last three months.
17.72M

Price-Earnings Ratio
i
The result of this asset’s share price divided by its earnings per share.
24.74

Revenue
i
The total income generated by this company’s goods and services last year.
$339.52B

Dividend (Yield)
i
How much a company pays out in dividends each year relative to its stock price.
0.6 (0%)

Prev Close
i
The final price of this asset at the end of the last trading day.
$186.53

EPS
i
A company’s total earnings divided by the number of shares it has issued.
7.54

Beta
i
A measure of whether any asset does, or doesn’t, experience price moves in line with the broader market.
1.33

What Is Alphabet?
Alphabet is a multinational conglomerate that was created in 2015 following a restructuring of the internet technology company Google, which was founded in 1998. Alphabet operates as the parent company of Google and its subsidiaries. Its aim is to make information and knowledge available for everyone. The company is headquartered in Mountain View, California, and operates around the world.

Alphabet's operational segments include Google Services, Google Cloud, and Other Bets. Products and services offered by the Google Services segment include advertising, Android, Chrome, Google Maps, Google Play, Google Search, and YouTube. The Google Cloud segment provides infrastructure and data analytics platforms as well as tools and services for enterprise customers. The Other Bets segment focuses on the sale of internet and TV services, in addition to licensing and R&D services.

Alphabet's consumer electronics strategy is guided by its artificial intelligence research. In addition to developing hardware products, such as Pixel smartphones, Chromebook, and Google Home, the company is also focused on device-agnostic software products such as Google Assistant. The business continues to trade under Google’s former stock ticker GOOG. Alphabet is publicly listed on the NASDAQ.

Add GOOGL stock to your eToro watchlist to start tracking Alphabet’s share price today.

How can I buy Alphabet stocks?

To purchase Alphabet:
01

Create an eToro account:

Sign up for an eToro account and verify your identity.
02

Deposit funds:

Deposit funds into your eToro account using your preferred payment method.
03

Search and purchase:

Search the Alphabet (GOOG) page and place an order to buy Alphabet.
Looking for more information? Check out our guide on Academy.
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Buy Alphabet
Invest in Alphabet
Today
Create an eToro account to buy GOOG stock on a secure, user-friendly, multi-asset trading platform.

FAQ

The current price of GOOG is 194.75.
The average price target for Alphabet is 194.75. Sign up to eToro for detailed analyst forecasts and price targets.
Analysts offer forecasts for Alphabet based on market trends, financial reports and projected growth. Check the latest forecast for future price movements.
The market capitalisation of Alphabet is 2.28T
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