MediaAlpha Inc is a leading technology platform that optimises customer acquisition for insurance carriers across various property and casualty, health, and life insurance verticals. The US-based company's proprietary platform utilises machine learning and data science to identify and target high-value customers helping insurance carriers achieve their acquisition goals.
Operating in the technology sector, MediaAlpha's platform’s targeting capabilities enable carriers to focus their marketing efforts on the most likely-to-convert customers, reducing wasted advertising spend and improving their return on investment (ROI).
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