On the Beach Group plc was founded in 2005 and is a UK-based retailer of beach holidays serving 1.5 million customers. On the Beach Group focuses on affordable short-haul beach holidays, primarily targeting customers in the United Kingdom. On the Beach entered the Scandinavian market in early 2015 with the introduction of its eBeach brand, initially launching into Sweden and followed by Norway in late 2016. The company’s interim report for 2018 included a 19% increase in UK Revenue after marketing to £23 million. Follow and trade OTB.L for more news and updates.