Baozun Inc-ADR BZUN

Baozun Inc is a Chinese technology company engaged in the provision of e-commerce services. Established in 2007, the firm is based in Shanghai, China, with international offices in Japan, Korea, and the US. The company primarily serves brands by facilitating the execution of their e-commerce activities within China.

Services offered by Baozun include personalised online store and shopping site operation, digital marketing, supply chain management, customer service support, and various technology services that cover consumer touchpoints such as mobile websites and apps, in addition to warehouse and logistics support and IT solutions. In 2020, Baozun was honoured with the Best TMG Partner Award at the Tmall Global Merchant Conference.

The company provides services for a range of brand partners in a number of distinct markets, including apparel and accessories, appliances, electronics, home goods and furnishings, food, health products, beauty and cosmetics, fast-moving consumer goods, and mother and baby products. The firm has more than 280 brand partners, including 15 of the top 50 most valuable global brands, as assessed by BrandZ Top 100 Most Valuable Global Brands. The firm’s stock has been traded on the NASDAQ since 2015 and is listed under the stock ticker BZUN.

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