British American Tobacco PLC is a UK, multinational consumer goods company focused on nicotine and tobacco products. Its core business spans traditional combustible cigarettes and newer categories like vapour and heated tobacco. The company aims to provide adult consumers with choice across numerous markets globally.
Operating primarily within the consumer staples sector, British American Tobacco PLC focuses on developing and marketing nicotine products. It is working to transition consumers from traditional cigarettes to potentially less harmful alternatives. It seeks to build a portfolio appealing to diverse adult consumer preferences.
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