Founded in 1864 by Gerard Adriaan Heineken, Heineken Holding N.V. is known primarily for the popular Heineken brand. The Dutch brewing company owns over 160 breweries around the world. The brewery’s primary competition comes from Anheuser-Busch InBev, a beverage holdings company from Brazil and Belgium. Even though Heineken N.V. portrays a very positive image, it is important to note that it was convicted of price fixing in 2007, paying a fine of over 200 million euros.
Heineken Holding N.V. went public back in 1995, listed on the Amsterdam Stock Exchange and the New York Stock Exchange. Heineken stock, HEIO.NV, can easily be found on the eToro platform, along with data and analysis regarding performance.
One of the advantages Heineken Holding N.V. has over many of its competitors is the sheer volume of brands it offers on the market. Some of the better known brands available are Strongbow, Foster’s, Zagorka and Newcastle Brown Ale. Heineken Holding N.V. is heavily involved in advertising of major sporting events, sponsoring the UEFA Champions League and Formula 1.
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