Monster Beverage Corporation is an American holding company that operates through a range of subsidiary companies primarily engaged in the manufacture and marketing of energy drinks, to a worldwide customer base, under a number of different brand names. The company was founded in 1990 and is headquartered in Corona, California. It sells its various branded drinks in around 155 countries around the globe.
The firm operates through various segments, including Monster Energy Drinks, which sells ready-to-drink packaged energy drinks to bottlers and full service beverage distributors, Strategic Brands, which sells concentrates and beverage bases to authorized bottling and canning operations, and Other, which includes certain products sold by the firm’s subsidiary, American Fruits and Flavors LLC.
The firm’s brands include Monster Energy, Java Monster, Muscle Monster, Mega Monster Energy, Punch Monster, Juice Monster, Relentless, Ubermonster, Gladiator, Samurai, and Full Throttle. The company sells most of its products through a distribution network, but also directly to retailers in the US and Canada, such as grocery chains, food and beverage outlets, and mass merchandisers. The firm is listed on the NASDAQ stock exchange, and trades under the stock ticker MNST.
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