Ulta Beauty Inc. is a holding company for the Ulta Beauty group. It is the largest beauty retailer in the United States, selling both online and through an extensive network of brick-and-mortar locations, some of which incorporate salons. Serving the domestic market, the company was established in 1990 and has its headquarters in Bolingbrook, Illinois.
Ulta Beauty operates 1,296 retail stores across the United States. The average store size is 10,000 square feet and includes an area of salon space. Services available at salons include facials, brow waxing, and hairdressing. Ulta Beauty’s product range includes over 25,000 products from around 600 brands, including its own private label. Cosmetics generate the most revenue, accounting for 44% of sales, followed by skincare, bath products, and fragrance with a combined total of 28%. The vast product range is combined with personalised service to create a strong value proposition for customers. The company employs around 37,000 people as of 2021.
Ulta Beauty is publicly traded on the NASDAQ with the stock ticker ULTA. The company was previously branded first as Ulta3 and later as Ulta Salon, Cosmetics & Fragrance Inc.
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