HelloFresh SE HFG.DE

Founded in 2011, the Germany-based HelloFresh is an online food provider specialising in the delivery of prepacked ingredients and recipes. With its headquarters in Berlin, it is an international outfit operating in the US, Switzerland, Australia, the Netherlands, Austria, Belgium, Canada, and the UK. The company has established itself as a market leader in the home-cooked meal industry.

Trading on Xetra, Hellofresh is identified under the ticker HFG. The company mainly operates under the HelloFresh brand but also owns the Green Chef, EveryPlate, and Chefs Plate brands. In November 2020, HelloFresh acquired Factor75 Incorporated, a business that provides fresh, pre-cooked meals. The acquisition of these brands provided platforms for expansion and cemented HelloFresh in the industry. Its 2020 third quarter reflected record numbers in orders and deliveries. As of December 2020, HFG stock was trading for €59.30.

The company’s various food services are categorised under its different brands. HelloFresh provides fresh ingredients and simple recipes. Green Chef is organic and provides health-driven options like Keto-based foods. EveryPlate focuses on familiar comfort foods, and Chefs Plate caters for Canadian customers. The meal kits are pre-portioned and aim to simplify cooking with practical recipes. HelloFresh continually gathers and analyses market data to determine the trends and needs of its customers.

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