Taboola is an international media content discovery platform. The firm claims to power recommendations for the open web, by using AI technology to drive user engagement and monetization. These services are utilized by large scale digital media providers and independent content creators.
Taboola, which was founded in 2007, provides an online content marketing platform to allow advert users and content contributors to connect with a range of digital publishers, such as CNBC, Business Insider, The Independent and NBC News. As of 2021, the firm hosts 150 billion monthly advertisements and has developed specialised algorithms to curate user specific content and advertising. The company was launched in Tel Aviv, Israel, and is now headquartered in New York City, with offices throughout North America, Asia, Europe, South America, and Australia.
In June 2021, Taboola completed a merger with the SPAC ION Acquisition Corp 1. The company now trades on the NYSE, where it is listed under the ticker TBLA.
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