The Popular Investor program is unique to eToro, developed on top of the CopyTrader™ feature. It is a platform that enables successful investors to build up their business by sharing their expertise and expanding their AUM on the eToro platform.



Payments and AUM Requirements

Cadet Champion Elite Elite Pro
Monthly Payment¹ $400 or $800³ 1.5% or 2%³
2% or 2.5%³
Min Average Monthly AUM² $500 $50K $500K $10M
Min Average Monthly Equity² $1000 $5,000 $25,000 $50,000
¹Monthly payments are based on average AUM . Percentage payments are calculated with the following formula: X% multiplied by average AUM divided by 12.
²Average Monthly AUM/Equity is calculated by calculating an average of each day’s closing AUM/Equity in the month.
³Refers to average AUM growth, month-over-month, above 1%.

Popular Investor Requirements

Cadet Champion Elite Elite Pro
Minimum copiers 1 10 10 10
Minimum time on level 2 months* 4 months 2 months
Profile Photo
Trading bio
Maximum Risk Score 6 6 6 6
Leverage restrictions
Strategy Declaration & Exclusivity Agreement
Educational Requirements eToro Popular Investor Code of Conduct and Marketing Guide

(Coming Soon)

Investment Management Qualification** Advanced Investment Management Qualification**
*You must have a minimum of 2 months of trading stats on eToro before qualifying for the Cadet level.
**Upon completion one-time payment paid by eToro
Payments are made by the 10th of the month to your eToro account, or your second account (depending on tier). These funds can be withdrawn upon request.

Popular Investor Educational Offerings

Cadet Champion Elite Elite Pro
Priority Customer Service 24/6
Featured in eToro Marketing
Fee-free withdrawals
Complimentary tickets to online/offline events, conferences, sports events/concerts*
Financial Times, The Wall Street Journal subscriptions
GuruFocus Premium subscription
Investment book reimbursement up to $100
eToro Debit Card
Client Relationship Manager in Popular Investor Team
Invitation to eToro global offices
Investor Relations: Conference calls with top copiers and investor fact sheet
*Pending availability. Tickets are given only to matches featuring a team partnered with eToro.

How to become a Popular Investor:

  1. Create an account on eToro
  2. Make deposit (to apply to the program, equity needs to be greater than $1,000)
  3. Trade for at least two months
  4. Maintain a maximum risk score lower than 7 for at least 6 months, a maximum risk score lower than 8 for at least 12 months, and an average risk score below 7 when applying
  5. Abide by the leverage restrictions 
  6. Attract copiers and attain AUM above $500
  7. Add your full name to your profile (in privacy settings) and biography of at least 150 characters
  8. Have an active feed
Acceptance to the Popular Investor Program is not guaranteed for all those meeting the above criteria. The Popular Investor Team retains the right to decline acceptance to any applicant.

Growing your Business

Here at eToro, we’re quite proud of the Popular Investor Program. Not only does it allow exceptional traders to stand out, and enable them to build a business, it also rewards them with an extra income. Some eToro clients have established a serious revenue stream from their Popular Investor status alone, on top of their earnings from trading.


Popular Investors are rewarded, based on the overall equity copying them – defined as their AUM (assets under management). However, growing your AUM can often be challenging, which is why we’ve put together a list of suggestions that can help Popular Investors get more copiers and increase the monthly payments they receive. It pays to put in the work: Popular Investors who invest time and effort in growing their AUM ultimately get rewarded. Check out our tips below:

Talk to your audience

If you’ve reached Popular Investor status, you’re probably an above-average trader. So, make sure your audience knows it by creating a dedicated website or blog discussing your financial activities and strategies. You can leverage this further by becoming an eToro Partner and earn commissions when others open an eToro account through your website.

Maintain a professional image

Your eToro profile is how potential copiers see you on the platform, so make sure they find you interesting. Write a clear, professional bio that presents your strategy, aim and recommendations for your followers, such as minimum copy amount and whether or not they should copy open trades. In addition, don’t be afraid to hire a professional photographer to take some headshots for your profile.

Host a meetup

“How do you know so much about stocks?” or “Why is the NSDQ100 going down?” You probably have some friends and family members who ask you such questions and could benefit from copying you on eToro. Arrange a meetup at a local restaurant or bar, tell them about the platform and how they can copy you.

Be a part of the community

The eToro News Feed is alive with debates about financial assets and the sharing of ideas and strategies – so make sure to take part in the conversation. Post weekly updates about your trading activities, answer any questions posted by your followers, explain why your profits/losses have been up or down recently, and comment on other eToro traders’ posts. Take the time to connect with other Popular Investors, especially those who are from your own country. If you’re writing about a specific market, feel free to email us the link, and we may pin your post to the relevant asset’s feed on eToro.

Put a pin on it

You’re bound to attract some traders to your profile and your News Feed is one of the first things they’ll see. Therefore, be sure to have a welcoming post pinned to the top of your feed. Write about yourself and your strategy and include a photo if possible. This can be edited and updated on an ongoing basis.

Announce your targets

Are you planning on reaching gains of 20% by the end of the year? Make sure the community knows about it. Naturally, you can’t promise profits, so set realistic expectations, but you are more than welcome to share the targets you set for yourself.

Talk to us

The eToro Popular Investor team is here for you and happy to support offline events. Feel free to reach out via email if you have any questions.


We hope that these tips will be helpful and that you will soon find yourself with an abundance of copiers and followers on eToro. If you would like more advice on growing your AUM, please visit the following blog.


  • How often do Popular Investors get paid?

    Popular Investors are paid according to their tier, by the 10th of each month.

  • How do Popular Investors receive their payments?

    The payments for all Popular Investors are sent to their eToro account and automatically withdrawn to their method of payment.

  • What can prevent a Popular Investor from getting paid?

    Popular Investors are paid based on their AUM, however, breaching any Popular Investor guidelines or not meeting the requirements, will result in the payment being revoked. This includes: not breaching leverage restrictions or risk score, not meeting the equity requirements, or disrespecting others/abusing the feed.

  • How often should a Popular Investor post an update?

    A Popular Investor is expected to update their copiers at least twice per month. However, weekly updates are encouraged.

  • What happens if I breach the risk restriction?

    If the risk is breached, the Popular Investor will be blocked for a period of time (usually 2 months) or until the Popular Investor Team feels he/she is fit to be copied again.They will also not receive the payment for the month the terms of the program were breached.

  • Do I need to have an eToro trading account to be a Popular Investor?

    Yes. By having your own trading account, you are able to show your trading strategy. Gaining copiers shows that other traders trust you to make trading decisions for them based on your performance.