The Popular Investor program is unique to eToro, developed on top of the CopyTrader™ feature. It is a platform that enables successful investors to build up their business by sharing their expertise and expanding their AUM on the eToro platform.
Payments and AUM Requirements
|Monthly Payment**||–||$400 or *$800||1.5% or 2%*||2% or 2.5%*|
*Starred payment refers to whether average monthly AUM grew 1% in the previous month
**AUM percentage payments are calculated monthly: X% of average AUM divided by 12
Popular Investor Requirements
|Minimum time on level||2 months*||4 months||2 months||–|
|Maximum Risk Score||6||6||6||6|
|Educational Requirements||eToro Popular Investor Code of Conduct and Marketing Guide||Investment Management Qualification**||Advanced Investment Management Qualification**|
|Additional Requirements||Declaration of strategy & exclusivity agreement||3 years of platform stats /financial professional|
*You must have a minimum of 2 months of trading stats on eToro before qualifying for the Cadet level.
**Upon completion reimbursed by eToro
Payments are made by the 10th of the month to your eToro account, or your second account (depending on tier). These funds can be withdrawn upon request.
Popular Investor Benefits
|Priority Customer Service 24/6||✔||✔||✔||✔|
|Featured in eToro Marketing||✔||✔||✔||✔|
|Complimentary tickets to online/offline events, conferences, sports events/concerts*||✔||✔||✔||✔|
|Financial Times, The Wall Street Journal subscriptions||✔||✔||✔|
|GuruFocus Premium subscription||✔||✔|
|Investment book reimbursement up to $100||✔||✔||✔|
|eToro Debit Card||✔||✔||✔|
|SeekingAlpha Premium subscription||✔||✔|
|Client Relationship Manager in Popular Investor Team||✔||✔|
|Invitation to eToro global offices||✔||✔|
|Investor Relations: Conference calls with top copiers and investor fact sheet||✔||✔|
*Pending availability. Tickets are given only to matches featuring a team partnered with eToro.
How to become a Popular Investor:
- Create an account on eToro
- Make deposit (to apply to the program, equity needs to be greater than $1,000)
- Trade for at least two months
- Maintain a maximum risk score lower than 7 for at least two months, and hold an average risk score below 7
- Abide by the leverage restrictions
- Attract copiers and attain AUM above $500
- Add your full name to your profile (in privacy settings) and biography of at least 150 characters
- Have an active feed
Acceptance to the Popular Investor Program is not guaranteed for all those meeting the above criteria. The Popular Investor Team retains the right to decline acceptance to any applicant.
Growing your Business
Here at eToro, we’re quite proud of the Popular Investor Program. Not only does it allow exceptional traders to stand out, and enable them to build a business, it also rewards them with an extra income. Some eToro clients have established a serious revenue stream from their Popular Investor status alone, on top of their earnings from trading.
Popular Investors are rewarded, based on the overall equity copying them – defined as their AUM (assets under management). However, growing your AUM can often be challenging, which is why we’ve put together a list of suggestions that can help Popular Investors get more copiers and increase the monthly payments they receive. It pays to put in the work: Popular Investors who invest time and effort in growing their AUM ultimately get rewarded. Check out our tips below:
Talk to your audience
If you’ve reached Popular Investor status, you’re probably an above-average trader. So, make sure your audience knows it by creating a dedicated website or blog discussing your financial activities and strategies. You can leverage this further by becoming an eToro Partner and earn commissions when others open an eToro account through your website.
Maintain a professional image
Your eToro profile is how potential copiers see you on the platform, so make sure they find you interesting. Write a clear, professional bio that presents your strategy, aim and recommendations for your followers, such as minimum copy amount and whether or not they should copy open trades. In addition, don’t be afraid to hire a professional photographer to take some headshots for your profile.
Host a meetup
“How do you know so much about stocks?” or “Why is the NSDQ100 going down?” You probably have some friends and family members who ask you such questions and could benefit from copying you on eToro. Arrange a meetup at a local restaurant or bar, tell them about the platform and how they can copy you.
Be a part of the community
The eToro News Feed is alive with debates about financial assets and the sharing of ideas and strategies – so make sure to take part in the conversation. Post weekly updates about your trading activities, answer any questions posted by your followers, explain why your profits/losses have been up or down recently, and comment on other eToro traders’ posts. Take the time to connect with other Popular Investors, especially those who are from your own country. If you’re writing about a specific market, feel free to email us the link at firstname.lastname@example.org and we may pin your post to the relevant asset’s feed on eToro.
Put a pin on it
You’re bound to attract some traders to your profile and your News Feed is one of the first things they’ll see. Therefore, be sure to have a welcoming post pinned to the top of your feed. Write about yourself and your strategy and include a photo if possible. This can be edited and updated on an ongoing basis.
Announce your targets
Are you planning on reaching gains of 20% by the end of the year? Make sure the community knows about it. Naturally, you can’t promise profits, so set realistic expectations, but you are more than welcome to share the targets you set for yourself.
Talk to us
The eToro Popular Investor team is here for you and happy to support offline events. Feel free to reach out via email if you have any questions or need more advice on growing your AUM. We often feature Popular Investors on the ‘Editor’s Choice’ section, so if you think you have what it takes to be featured, send us an email and we may put you up there.
We hope that these tips will be helpful and that you will soon find yourself with an abundance of copiers and followers on eToro.
Popular Investors are paid according to their tier, by the 10th of each month.
The payments for all Popular Investors are sent to their eToro account and automatically withdrawn to their method of payment.
Popular Investors are paid based on their AUM, however, breaching any Popular Investor guidelines or not meeting the requirements, will result in the payment being revoked. This includes: not breaching leverage restrictions or risk score, not meeting the equity requirements, or disrespecting others/abusing the feed.
A Popular Investor is expected to update their copiers at least twice per month. However, weekly updates are encouraged.
If the risk is breached, the Popular Investor will be blocked for a period of time (usually 2 months) or until the Popular Investor Team feels he/she is fit to be copied again.They will also not receive the payment for the month the terms of the program were breached.
Yes. By having your own trading account, you are able to show your trading strategy. Gaining copiers shows that other traders trust you to make trading decisions for them based on your performance.